Advertise in Hamburg with One Day Agency

High-profile, large-scale billboards remain one of the most effective ways to reach large viewer groups simultaneously and achieve repeat exposure. 24/7 billboard displays are continually visible at major tourist attractions, commercial centres, and public transport intersections.

Hamburg offers several lucrative billboard advertising opportunities, including those around Speicherstadt, the historic warehousing district, the Miniatur Wunderland model railway, the Port of Hamburg, Hamburg Town Hall, and the entertainment areas in Reeperbahn.

Captivating digital billboards are a great way to amplify messaging and ensure that out-of-home promotions inspire action. They incorporate data points like the weather, time of day, or viewer traffic to adapt graphics and text to improve context and relevance for audiences.

Some of the most successful digital screens are those in high-end and affluent complexes and retail centres. In Hamburg, these include the Europa Passage, the modern glass architecture between Mönckebergstrasse and Jungfernstieg, the Westfield Hamburg-Überseequartier mall, and the Elbe Einkaufszentrum in Osdorf, all of which consistently have high visitor numbers.

The city has a well-used and extensive public transport network, widely used by tourists, commuters, students, and locals. This gives brands excellent opportunities to display strategic promotions at the stops, stations, shelters, and ticketing offices most used by their target audiences.

Brands can opt to invest in billboards and digital screens on the services covered by the Hamburg City Pass, which connects with all the major tourist attractions and focal points, S-Bahn promotions on suburban trains, U-Bahn subway advertising and advertising in Hamburg Hauptbahnhof (Central Station), which manages regional rail services.

Hamburg Airport, or Hamburg Airport Helmut Schmidt, is Hamburg's largest commercial airport and the biggest in northern Germany. It is the fifth-largest airport in Germany and handles almost 15 million passengers a year, and 55 airlines provide services to 120 destinations.

Global brands can advertise services and promotions around the leisure facilities, retail outlets, and restaurants in the terminals, utilise business lounges to target affluent frequent flyers or position themselves alongside public transport links and parking facilities within an airport that was awarded the accolade of the best regional airport in Europe in 2023.

Location-focused advertising provides brands with a way to optimise returns, combining research and analytics about the behaviours and activities of their target audiences with promotional formats, messaging and creatives that those segments will most likely respond to.

For many, high-net-worth professionals are a key demographic. Marketing in the Congress Centre Hamburg is sought after as a venue with 50 halls that can accommodate up to 12,000 people at any time. It offers a diverse calendar of corporate events, cultural entertainment fixtures, and trade conventions.