
International Advertising
Advertise in Hamburg
Advertise in Hamburg with One Day Agency
Capture Awareness With Hamburg Advertising in Germany’s Media and Commerce Hub
Hamburg is Germany's second-largest city, with a metropolitan region that has a population of over five million. Amid proposals to introduce new restrictions on specific types of outdoor advertising, the out-of-home market has continued to grow dramatically, with net spending rising 5% year on year.
The city is as well known as an epicentre for business and creative sectors as for its tourist attractions. It has miles of canals and bridges, period architecture, and numerous museums, all centred around a beautiful harbour and the famous 'party mile', which attracts visitors from around the world.
As a vibrant, youthful, and economically buoyant location, Hamburg is a sought-after destination for brand advertisers keen to tap into the professional audiences working for notable employers like Airbus, Deutsche Bahn, Lufthansa, and Asklepios Kliniken, alongside the German, European, and international visitors who head to the city each year.
Why Advertise in Hamburg?
Hamburg is an economic powerhouse with a highly educated population, and it acts as a primary centre for trade and logistics throughout Germany and Europe. Its position as a strong economy with a robust media presence has also made it a premium location for marketers wanting to engage with diverse audiences.
Each year, around 7.4 million visitors flock to the city, including leisure travellers and those on business. Guests make a significant contribution to the tourism industry and the city's GDP as a whole, with 88% of visitors being tourists and 12% travelling for commercial reasons.
This eclectic mix of tourism and business in Germany’s creative capital is an enticing proposition for brand advertisers, using out-of-home billboards and displays in and around the airport, the Elbphilharmonie and the main business districts where they can reach multinational viewers with each campaign.
Why One Day?
One Day is a marketing and advertising agency that breaks down conventional silos and provides an integrated, full-funnel service to ensure our client brands achieve their full potential. We help companies navigate global locations, audiences, trends, placements and messaging to understand real-world viewer behaviours and how best to optimise their position in some of the most in-demand advertising destinations.
With a unique mix of next-gen ad tech, media planning and buying, and forward-thinking creative specialists, we work cohesively to draw on our respective talents and expertise when designing and developing every campaign. That ensures clients don’t spend unnecessary time or cost and instead focus on big-picture outcomes that work towards their strategic objectives.
Advertise in Hamburg: Key Formats
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Hamburg is a key city for brands looking to build strong visibility in northern Germany. At One Day, we understand the local market and media landscape, creating campaigns that speak clearly and effectively to its audiences. With the right mix of strategy and creativity, we help brands make a real impact.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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As with most important cities, Hamburg enforces various rules around out-of-home promotional advertising, with bans on digital screens in outdoor settings where these are thought to distract from the ambience of historical architecture or potentially pose a risk to motorists.
However, this means digital billboards in indoor complexes are in sustained demand, and the additional regulations governing advertising spaces are straightforward to navigate with advice from the experienced One Day team.
Businesses keen to establish an audience base in Hamburg are, as always, welcome to get in touch to discuss limitations, such as maximum size thresholds, or to source support designing campaigns that are sympathetic to the city landscape.
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As the biggest and most influential city in Germany, behind only Berlin, Hamburg is a significant European and global brand marketing destination, in no small part due to its innovative environment, high living standards, contributions to the German media and culture sectors, and focus on sustainability.
Many also consider Hamburg for its well-established international connections, which provide a cost-efficient way to improve brand familiarity with German and European audiences.

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