International Advertising

Advertise in Hamburg

Advertise in Hamburg with One Day Agency

Capture Awareness With Hamburg Advertising in Germany’s Media and Commerce Hub

Hamburg is Germany's second-largest city, with a metropolitan region that has a population of over five million. Amid proposals to introduce new restrictions on specific types of outdoor advertising, the out-of-home market has continued to grow dramatically, with net spending rising 5% year on year.

The city is as well known as an epicentre for business and creative sectors as for its tourist attractions. It has miles of canals and bridges, period architecture, and numerous museums, all centred around a beautiful harbour and the famous 'party mile', which attracts visitors from around the world. 

As a vibrant, youthful, and economically buoyant location, Hamburg is a sought-after destination for brand advertisers keen to tap into the professional audiences working for notable employers like Airbus, Deutsche Bahn, Lufthansa, and Asklepios Kliniken, alongside the German, European, and international visitors who head to the city each year.

Why Advertise in Hamburg?

Hamburg is an economic powerhouse with a highly educated population, and it acts as a primary centre for trade and logistics throughout Germany and Europe. Its position as a strong economy with a robust media presence has also made it a premium location for marketers wanting to engage with diverse audiences.

Each year, around 7.4 million visitors flock to the city, including leisure travellers and those on business. Guests make a significant contribution to the tourism industry and the city's GDP as a whole, with 88% of visitors being tourists and 12% travelling for commercial reasons.

This eclectic mix of tourism and business in Germany’s creative capital is an enticing proposition for brand advertisers, using out-of-home billboards and displays in and around the airport, the Elbphilharmonie and the main business districts where they can reach multinational viewers with each campaign.

Why One Day?

One Day is a marketing and advertising agency that breaks down conventional silos and provides an integrated, full-funnel service to ensure our client brands achieve their full potential. We help companies navigate global locations, audiences, trends, placements and messaging to understand real-world viewer behaviours and how best to optimise their position in some of the most in-demand advertising destinations.

With a unique mix of next-gen ad tech, media planning and buying, and forward-thinking creative specialists, we work cohesively to draw on our respective talents and expertise when designing and developing every campaign. That ensures clients don’t spend unnecessary time or cost and instead focus on big-picture outcomes that work towards their strategic objectives.

Advertise in Hamburg: Key Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying


“Hamburg is a key city for brands looking to build strong visibility in northern Germany. At One Day, we understand the local market and media landscape, creating campaigns that speak clearly and effectively to its audiences. With the right mix of strategy and creativity, we help brands make a real impact.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • As with most important cities, Hamburg enforces various rules around out-of-home promotional advertising, with bans on digital screens in outdoor settings where these are thought to distract from the ambience of historical architecture or potentially pose a risk to motorists.

    However, this means digital billboards in indoor complexes are in sustained demand, and the additional regulations governing advertising spaces are straightforward to navigate with advice from the experienced One Day team.

    Businesses keen to establish an audience base in Hamburg are, as always, welcome to get in touch to discuss limitations, such as maximum size thresholds, or to source support designing campaigns that are sympathetic to the city landscape.

  • As the biggest and most influential city in Germany, behind only Berlin, Hamburg is a significant European and global brand marketing destination, in no small part due to its innovative environment, high living standards, contributions to the German media and culture sectors, and focus on sustainability.

    Many also consider Hamburg for its well-established international connections, which provide a cost-efficient way to improve brand familiarity with German and European audiences.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

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