International Advertising

Advertise in Doha

Advertise in Doha with One Day Agency

Position Your Brand in Qatar’s Affluent and Rapidly Growing Capital City

Doha has become one of the most exciting cities in the Middle Eastern market, with a wealthy population of 1.18 million, comprising approximately 80% of the Qatari population. Additionally, the city attracts 5 million visitors annually and has experienced a 5% year-over-year growth rate.

For businesses seeking to establish a presence in the region, advertising in Doha is a standout option, given that over 40% of all international arrivals travel to Qatar from the Gulf Cooperation Council (GCC) area, with events like the AFC Asian Cup providing additional opportunities to gain visibility with larger audiences.

Qatar has committed to tripling its tourist numbers by 2030 as it seeks to cement its status as a high-quality destination for travel and investment. This will further boost the volumes of consumers exposed to outdoor advertising at key focal points, such as the Mall of Qatar, Doha Festival City, and Hamad International Airport.

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Why Advertise in Doha?

Doha's skyline represents the city's ambitions, having already developed a dynamic market that continues to attract infrastructure expansion. The national Qatari out-of-home advertising segment is expected to reach a valuation of over £31 million by the end of this year.

Unlike many Western locations, Doha's brands and businesses still focus on traditional out-of-home marketing, which accounts for 71% of ad spend. However, digital outdoor promotions and placements are scaling at an unprecedented rate, increasing by 8.32% per annum.

In terms of effectiveness, Qatar has one of the highest car ownership rates in the world, with 430 vehicles per 1,000 people, and has seen a significant uptick in innovative campaigns in luxury shopping and entertainment complexes. This means that roadside billboards and indoor digital screens are among the most sought-after advertising options.

Why One Day?

As a highly experienced team of full-funnel marketing and advertising specialists, we bring an international mindset and deep knowledge of local cultures to each client campaign, ensuring businesses develop messaging that has a positive impact and is well-received.

Companies looking to engage in the Doha advertising market can tap into the interest in premium branding and dynamic digital activations, backed by the data, analytics, and access to leading-edge ad tech we offer, allowing us to tailor each strategy to your brand and broader objectives.

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Advertise in Doha: Key Formats

Billboard Advertising

Classic billboards comprise the largest proportion of Doha’s advertising mix, with prominent positions around Khalifa Bridge and Al Matar Street, which offer access to between 2.1 million and 3.3 million impressions per month, respectively.
Brands looking to gain market share in Doha can also consider billboards within the city’s commercial districts, displays at major intersections and highways connecting to the airport, and attractions such as the Pearl Qatar, the National Museum of Qatar, and Katara Cultural Village.

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Digital Billboards and Screens

High-profile digital outdoor advertising is an effective way for businesses to introduce their brands or promotions to younger and tech-savvy audiences, with screens located in the Mall of Qatar, the Villaggio Mall, and the City Centre Doha.
Interactive ads encourage viewers to engage with the messaging shown, whereas programmatic advertising provides brands with a way to augment context and relevance, maximising the impressions achieved.

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Transit Advertising in Doha

As you might expect from Qatar's capital, Doha's transport connections are efficient and accessible, with brands advertising on the Doha Metro driverless rail system, through the Mowasalat bus services, and along stops and carriages within the Education City trams, which offer free travel to West Bay, the Corniche and the city centre.
Companies can choose between 37 metro stations, with more planned, based on nearby attractions visited by tens of thousands of tourists each year, or select stops most used by commuters heading to downtown Doha.

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Doha Airport Marketing

Airport marketing utilises displays in car parks, terminals, entry points, security screening areas, duty-free shopping and business lounges to appeal to viewers when they have extended dwell times and are in the frame of mind to engage with new brands or products.
Hamad International is Doha’s largest airport and serves as the capital's main travel hub, as well as the base for Qatar Airways, welcoming millions of international travellers. The state-of-the-art architectural design also means that Hamad is considered one of the best modern airports in the world, featuring a tropical garden and an on-site airport hotel.

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Place-Based Advertising in Doha

Brands can select specific venues and locations for their campaign placements to ensure they're positioning their marketing directly in front of their target audiences. Commercial conference spaces and exhibition centres are great ways to connect with professionals and investors.
Doha has no shortage of options, with the Doha Exhibition and Convention Centre, the Hilton Doha, a popular venue for private and corporate events, and the Sheraton Grand Doha Resort and Convention Hotel. Brands can, for example, advertise within venues, outside main entrances, or along the connecting transport routes.

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Latest OOH Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Doha is one of the most exciting advertising environments in the Middle East. It’s a city where modernity, ambition and cultural pride all collide, creating a space where brands can truly stand out. When you understand Doha’s pace and its people, your campaigns don’t just reach audiences, they resonate with them.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Local expertise is essential because promotions need to respect the Qatari culture and be informed by the capital’s distinct consumer behaviours and shopping habits.
Attention to detail, including the use of accurate Arabic linguistics and adjusting messaging to ensure it reads naturally, can make a considerable difference.
Likewise, consumers in Doha and across Qatar have high levels of mobile usage, which means that, given the proportion of the population that is active on social media platforms, brands can enhance campaign outcomes with cross-channel outdoor and online promotions.
There are numerous potential places ideal for brand advertising, from billboards around the Corniche, the promenade along Doha’s waterfront that offers miles of walking routes, Pearl Island, the artificial island known for its high-end dining and shopping, or more traditional settings like the Souq Waqif market full of spices and perfumes.
Brands can start narrowing down their options by analysing audience demographics, deciding how and where each campaign asset will be focused, and working with our experienced creative and ad buying team to benefit from independent advice.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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