International Advertising

Advertise in Seville

Advertise in Seville with One Day Agency

Boost Spanish Brand Familiarity and Local Engagement With Seville Advertising

Seville is a beautiful Spanish city with a rich cultural heritage and the capital of the autonomous province of Andalusia. Its architecture, culture, and numerous festivals, including the Seville Fair and Holy Week, attract millions of international visitors, creating a dynamic and multinational audience.

Famous for its history and structures, including UNESCO World Heritage Sites like the Alcázar, brands use the appeal and backdrop of the city to extend their reach, often prioritising campaigns during the vibrant, celebratory occasions where food and flamenco music draw huge crowds to the central areas.

As an event-driven economy, brands can use an established calendar to create strategic campaigns at times when visitor numbers will be at their highest or target campaigns towards the international airport, which caters to millions of global arrivals from around the world.

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Why Advertise in Seville?

The city has a population of just over 684,000, which is multiplied by the three million+ visitors heading to the city, with a robust out-of-home advertising infrastructure around the shopping areas, public transport networks and hospitality sector.

Overall, investments in Spanish outdoor advertising are expected to hit a record high of £353 million per year. Much of this is centred in the larger major cities and in locations like Seville, which are considerably more cost-effective than Madrid or Barcelona.

Although many businesses are keen to attract impressions and engagement from affluent visitor demographics, many also rely on the widely used transport connections, which offer a way to interact with local audiences, business owners, commuters, and expatriates.

Why One Day?

One Day provides a comprehensive range of marketing and advertising services. We help brands create fresh awareness in target regions, countries, and cities by understanding the cultural norms and contexts their campaigns should align with to deliver sector-leading results.

With an equal blend of creativity, smart media placements, advanced ad tech, and data-driven research, we develop and deploy campaigns that reflect Seville's unique history and audience while ensuring brands can secure market share in the city and across Spain.

Our Work

Advertise in Seville: Key Formats

Seville Billboard Advertising

The size and scale of billboards allow brands to attract as much attention as possible, erecting displays in pedestrianised and transport areas with the highest footfall or number of passersby.
In Seville, high-demand billboards include those around the Plaza de España, a major tourist destination; Gran Plaza, where many of the festivals are held; the Plaza del Triunfo, a popular visitor attraction, and throughout the city centre, historic district, and financial areas, where most local businesses are based.

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Digital Billboards and Screens

Innovative digital screens offer a way to transform static advertising into moving, video-based and even interactive 3D promotions. Seville has an established infrastructure, meaning there are digital billboards in many locations, primarily in indoor retail and leisure facilities.
These include Nervion Plaza, the largest mall in the city, the Lagoh Mall Sevilla, known for its fashion and tech brands, and the El Corte Inglés —all of which offer brands a setting where audiences are poised to buy and often focused on luxury, high-end products.

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Transit Advertising in Seville

Like most large Spanish cities, Seville has an excellent public transport system. The bus routes span 44 different connections, ensuring that locals and visitors can use low-cost transit routes to reach every corner of the city.
Brands use dwell times and captive audiences using public transport connections to augment familiarity. Bus advertising is complemented by promotions around the 11-mile light metro that serves 22 stations and Seville train station, Santa Justa, with an equally diverse audience.

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Seville Airport Marketing

Airport marketing works particularly well in cities like Seville, which has a buoyant tourism market and a steady flow of visitors and business flyers, all of whom pass through Seville Airport, also known as San Pablo Airport.
Billboards, displays and digital screens in the airport reach the millions of people travelling to and from Seville and Western Andalusia, using the sixth-busiest airport in Spain to optimise the visibility of brand campaigns.

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Place-Based Advertising in Seville

Brands often use place-centric marketing to engage with specific audience demographics. They use more targeted placements when they need their messaging to be seen by certain groups, such as professionals, businesspeople or those engaged in defined sectors or industries.
One of the best ways to do so is to concentrate on commercial spaces like the Seville Exhibition and Conference Centre. The venue accommodates up to 60,000 attendees with five auditoriums and is a great setting for out-of-home promotions designed for B2B and professional audiences.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Seville’s historic charm and high footfall urban centres offer a unique canvas for outdoor advertising. At One Day Agency, we help brands cut through with precision-targeted media—from premium placements near tourist landmarks and transport hubs to large-format takeovers in retail zones. With deep market insight and end-to-end delivery, we turn Seville’s streets into stories that stick.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Campaign targeting can become complex, but the key is to specify who your ideal consumer or buyer might be, what they are most likely to respond to, and where those promotions should be located to fit into their usual routines or habits.
For example, brands that want to engage with tourists and international visitors can utilise the airport as a direct way to place promotions in front of those groups. However, companies that trade with professionals and business owners might want to promote their services via a conference centre or business lounge.
Many brands think carefully about the setting and backdrop behind their outdoor campaigns because if their brand is associated with a certain place or event, this can have a positive impact or ensure their advertising returns are more significant.
Examples include promotions placed around the beautiful Seville architecture that reference or celebrate the local cultural heritage, or that reflect the vibrancy and excitement surrounding the many events and festivals hosted in the city.
Absolutely. We often speak with brands, especially those in the tech and innovation sectors, for whom younger adults are their core audience.
In these cases, promotions around commercial areas and business districts, university campuses linked to the University of Seville, and transport routes connecting residential areas and the train station with these amenities often make the most sense.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”