International Advertising
Advertise in Asia
Advertise in Asia with One Day Agency
Unlock Asias boundless potential with One Day
Asia's advertising space is a multimillion-pound market that remains subject to rapid growth. The Asia-Pacific region sees the second highest spending and investment on advertising in the world. Destinations like Japan, Singapore, and Indonesia are big draws for advertisers owing to their dense populations, economic relevance, and busy transport hubs.
While the region is vast, and brands need to consider languages, dialects, and diverse cultures to ensure their marketing is well-received and culturally respectful, the opportunities remain substantial. Out-of-home marketing is projected to reach a value of £14.8 billion in the next 12 months. This is why brands are seeking to advertise in Agency.
Unlike other parts of the world, outdoor and out-of-home advertising continues to dominate the market, particularly in more conservative countries like Japan. Innovative digital outdoor advertising and dynamic, interactive content attract interest from consumer segments who perceive technological advancements as a form of entertainment.
Why Advertise in Asia?
Whether you plan to embed your brand in the brightly lit digital screens of Tokyo or target visitors and affluent residents in other Japanese cities like Osaka and Kyoto, aspire to market within Singapore to a captive audience in a key location for business and international travel, or aim to expand your brand into Indonesia, Asia offers ample opportunity.
A regional population of 4.75 billion comprises a staggering 60% of the world’s inhabitants, making the content the most populated both in terms of people and land area, augmented by over 262 million visitors a year – from tourists and travellers to business people and investors.
Businesses specifically interested in cross-cultural advertising and messaging designed for diverse audiences can, for instance, select outdoor marketing formats in China, Japan, Malaysia, Singapore, Thailand, and South Korea, the individual countries with the highest recorded visitors on the continent.
High-growth economies and increasing consumer spending mean brands can get ahead of the curve, insert their promotions into places with large populations and strong economic prospects, and engage with enormous consumer groups while tailoring their messaging to their target demographics.
Why One Day?
One Day is an all-senior and highly experienced team of integrated marketing, advertising, creative, and media buying specialists. We offer brands leading media planning services to assist in impactful, highly tactical campaigns in the Asia’s most appealing locations, destinations, and regions.
We combine advanced tech, planning, programmatic purchasing, and proprietary media management software with skilled creatives, design specialists, and marketing consultants. We work as an independent agency with the capacity to support clients ranging from ambitious start-ups to established brands looking to advertise in Asia.
Advertising in Asia: Key Formats
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![Asian Billboard Advertising]()
Asian Billboard Advertising
As we’ve seen, conventional billboards remain a primary form of advertising in Asia. High-profile and unmissable displays are often found along roads and highways and in built-up city centres, residential and commercial districts with high footfall and traffic.
Examples include billboards displayed in and around some of Asia’s busiest airports, including Beijing Capital International, Tokyo International and Hong Kong International, and billboards in downtown commercial centres, which attract sustained visitor numbers alongside professionals and residents.
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![Digital Billboard Displays]()
Digital Billboard Displays
Video-based and moving digital billboards inject fresh levels of creativity and attention into out-of-home advertising, with options to adapt the promotion, messaging, or graphics displayed depending on aspects like the weather, the time of day, the number of passersby, or how viewers interact with the screen.
With the growth in visitor numbers recorded last year throughout the Asia Pacific, specifically in Japan and Hong Kong, digital screens are becoming more prevalent and offer cost-efficiencies due to rotating displays and time-sensitive ad placements.
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![Place-Based Advertising Campaigns]()
Place-Based Advertising Campaigns
Location-centric marketing aligns the format and physical placement of a billboard, street-level banner sign, or digital screen with the places and settings your audience is most likely to visit. For example, retail advertising is often positioned around the New South China Mall in Dongguan, the ICONSIAM in Bangkok, or the SM Megamall in Mandaluyong in the Philippines.
Brands can also gain positive associations with landmarks, tourist attractions or focal points by marketing close to attractions and arterial routes connecting hotels and airports with the Petronas Twin Towers in Kuala Lumpur, the Grand Palace in Bangkok or Ho Chi Minh City in Vietnam.
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![Public Transport Advertising]()
Public Transport Advertising
Transit advertising is enormously effective across Asia, with bus advertising, marketing through the MRT in Southeast Asia and Taiwan, promotions on the Singapore metro transit system, and banner displays on stations, stops and shelters throughout all the major cities.
Brands can customise their campaigns based on the demographics they want to engage with and the most-used public transport networks in their selected destinations, which could vary from cross-country rail services to trams and ferries or conventional buses and coaches still used predominantly in some areas.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Asia’s media landscape is a powerhouse of innovation, blending tradition with cutting-edge trends. Audiences in regions like Japan, Hong Kong, and Korea are highly sophisticated and digitally driven. At One Day Agency, we craft tailored campaigns that connect brands with these dynamic markets, ensuring meaningful impact and lasting results.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Various factors have contributed, such as greater economic and political stability, heightened affluence and consumer spending capacity, more interest in international brands and products, and social mobility, which has allowed consumers to accumulate more wealth and relocate to larger Asian cities and commercial centres.
In the Asia Pacific, digital out-of-home marketing alone is currently thought to be worth around £17.6 billion but is projected to grow by 12.34% within the next five years.
Developing infrastructures, the growing presence of brands investing in marketing placements and digital screens, changes in digitisation, and the expansion of urban cities in countries like the Philippines, Malaysia, and Thailand are all contributing to the trends, alongside well-known affluent countries like Hong Kong and Japan.
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Appreciation of diverse cultures, an enthusiasm for heritage and authentic brands, the growth in consumer markets and spending, and the rising influx of visitors supporting localised economies all mean Asian marketing campaigns have begun to generate impressive returns.
Some specific Asian governments have also introduced incentives and schemes to encourage overseas brands to advertise or establish a presence, bringing with them employment opportunities and investment, further adding to the appeal of Asia as a global marketing destination.
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