International Advertising

Advertise in Brussels

Advertise in Brussels with One Day Agency

Advertise in the Heart of Europe With Impactful Brussels Advertising Campaigns

Brussels is a fantastic metropolitan setting for out of home advertising. It is a small yet highly strategic city that boasts a central location within Europe and is situated within proximity of as much as 75% of the purchasing power throughout the region.

As a political and economic powerhouse, Brussels may be Belgium’s capital city but is seen as the de facto capital of the EU. It is home to countless businesses and political organisations that attract affluent, international, and multicultural businesspeople, workforces, and investors—the European Commission and NATO are just two of the organisations based in the city.

The relatively small population of 189,000 is eclipsed by the 3.6 million annual visitors, ranging from tourists and travellers to professionals. This is owing to the 1,500+ multinational businesses headquartered in Brussels and the array of cultural and historical attractions.

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Why Advertise in Brussels?

The city is a hub for business, commerce, politics, and investment, which generates a wealthy, educated population of which as many as 46% are foreign nationals. This fosters a uniquely diverse environment for brands targeting businesses, professionals, families, and tourists within one location.

Destinations like the Northern Quarter, between the Brussels Canal, the Small Ring arterial route, and the Brussels-North Station, are perfect examples of where a billboard, public transport campaign, or digital display can engage with a wide range of viewers and demographics, representing exceptional value and cost per impression.

Brussels enjoys a service-led economy as a leader in financial, legal, and insurance services and a thriving modern city where audiences are enthused by innovation, technology, and so-called 'cleantech'. This provides ambitious and dynamic brands with countless ways to differentiate their offerings.

Coupled with a strong tourist market and travellers routed through the major Brussels Airport (BRU), brands can capitalise on the setting, tactical location, and ever-changing audiences with targeted outdoor advertising, often as part of a cross-channel campaign.

Why One Day?

Looking to advertise in Brussels? One Day's marketing and advertising specialists provide brands with access to some of the best premium promotional placements in countries, capital cities, and high-visitor locations throughout the UK and Europe. We use cutting-edge ad tech, media planning, and buying to maximise returns and optimise the visibility of your campaigns.

We provide a comprehensive service, from consultancy and independent advice on the right destinations to market your branding to assistance with imaginative creatives, location-specific messaging, and adherence to all localised Brussels advertising regulations.

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Advertising in Brussels: Key Formats

Brussels Billboard Advertising

Billboards have long been one of the most prominent forms of outdoor advertising, using size, scale, placement, and colour to attract attention, generate responses, and foster interest and excitement in new market segments.
Locations in Belgium, like the Place De Brouckère—famous for the super-size Coca-Cola sign—and high-traffic routes, including the Rue Neuve, Avenue Louise, and the ring road circling the city centre, are in sustained demand, promoting brands to motorists, visitors, commuters, and public transport users.

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Digital Billboard Promotions

Audiences in Brussels embrace modernity, and the number of digital billboards has soared in recent years. High-visibility screens are in prime spots around the transport networks, retail areas, and Saint-Gery, close to the Brussels Stock Exchange.
Street-level, in-station, and large-scale digital billboards provide immersive advertising opportunities. They mix data points with rotating displays to improve the relevance and context of the information shown and ensure higher returns from engaged viewers.

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Brussels Transport Advertising

Transit networks offer a perfect mixture of captive audiences and extended dwell times, with advertising in and around bus stations, the airport, train stations and terminals providing a setting where viewers regard promotions as a form of entertainment while they wait for services and connections.
The TGV high-speed rail service, including the Brussels-South Station that links with Eurostar, the billboard displays close to and within Brussels Airport, and the De Lijn bus services all offer advertising panels and displays, with options to target promotions based on the services and stops most likely to be used by your target audience.

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Place-Based Advertising in Brussels

Location-based promotions align the format, tone and style of your advertising with the destinations, visitor attractions, and services used most frequently by the demographic you’d like to reach, with areas around The Atomium, for example, hugely popular for brands keen to engage with tourists and international visitors.
Other brands position their offers and promotions in front of shoppers and pedestrians in the busiest retail areas and districts, with billboards and screens around the Grand Palace, Dansaert shopping area, and the larger malls consistently in demand – including those in Les Galeries Royales Saint-Hubert, the Docks Bruxsel and the Anspach Shopping Centre.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Stephanie

“At One Day, we know Brussels inside out—a city where cultures converge and ideas flourish. Our expertise in this dynamic out-of-home market ensures campaigns that capture the spirit of Europe’s capital, connecting with its diverse and vibrant audience at every turn.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

We often reiterate that every brand is unique, and the most relevant billboards or advertising formats, the duration and creatives used within your campaigns must align with the audiences you want to reach, the nature of your promotions, and your budgets.
For many brands, the ideal is to combine different formats, either as a full takeover of a station, retail setting or airport lounge, resulting in repeat exposure and improved brand recognition, or strategic location-centric displays that put advertising directly in front of the demographics you want to target.
Examples might include airport advertising with screens around the connecting transport routes, the major roadways, parking areas, and terminals themselves.
Brands can also stretch finite budgets further by relying on advanced media buying and utilising cost-efficiencies available through digital advertising, where promotions are shown on a rotating basis or only during pre-defined times or events.
Brussels is unique in that it is a capital city that is equally popular with visitors and tourists, has a strong and vibrant business and commercial sector, and is home to some of Europe's and the world's largest institutions, political organisations, and law-making bodies.
This means brands can utilise outdoor advertising in selected positions to appeal to a cross-section of a diverse, multicultural population and specifically chosen communities, with low competition compared to many other major EU capital cities and with high impressions achieved in premium locations due to the compact population density.
OOH advertising in Brussels can effectively reach diverse audiences, especially when placed in high-traffic areas. Key locations to consider include:
- City Center (Pentagon Area): This bustling district encompasses major attractions and shopping streets, ensuring high visibility for advertisements.
- European Quarter: As the hub for EU institutions, this area attracts professionals and international visitors, making it ideal for targeted campaigns.
- Avenue Louise and Boulevard de Waterloo: Known for luxury shopping and business activities, these avenues offer access to affluent consumers.
- Public Transport Hubs: Stations like Brussels Central, Brussels Midi, and major metro stops experience significant daily footfall, providing excellent exposure opportunities.
- Shopping Centers: Malls such as City2 and Docks Bruxsel draw large crowds, making them strategic spots for advertising.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”