Advertise in Brussels with One Day Agency

Advertise in the Heart of Europe With Impactful Brussels Advertising Campaigns

Brussels is a fantastic metropolitan setting for out of home advertising. It is a small yet highly strategic city that boasts a central location within Europe and is situated within proximity of as much as 75% of the purchasing power throughout the region.

As a political and economic powerhouse, Brussels may be Belgium’s capital city but is seen as the de facto capital of the EU. It is home to countless businesses and political organisations that attract affluent, international, and multicultural businesspeople, workforces, and investors—the European Commission and NATO are just two of the organisations based in the city.

The relatively small population of 189,000 is eclipsed by the 3.6 million annual visitors, ranging from tourists and travellers to professionals. This is owing to the 1,500+ multinational businesses headquartered in Brussels and the array of cultural and historical attractions.

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Why Advertise in Brussels?

The city is a hub for business, commerce, politics, and investment, which generates a wealthy, educated population of which as many as 46% are foreign nationals. This fosters a uniquely diverse environment for brands targeting businesses, professionals, families, and tourists within one location.

Destinations like the Northern Quarter, between the Brussels Canal, the Small Ring arterial route, and the Brussels-North Station, are perfect examples of where a billboard, public transport campaign, or digital display can engage with a wide range of viewers and demographics, representing exceptional value and cost per impression.

Brussels enjoys a service-led economy as a leader in financial, legal, and insurance services and a thriving modern city where audiences are enthused by innovation, technology, and so-called 'cleantech'. This provides ambitious and dynamic brands with countless ways to differentiate their offerings.

Coupled with a strong tourist market and travellers routed through the major Brussels Airport (BRU), brands can capitalise on the setting, tactical location, and ever-changing audiences with targeted outdoor advertising, often as part of a cross-channel campaign.

Why One Day?

Looking to advertise in Brussels? One Day's marketing and advertising specialists provide brands with access to some of the best premium promotional placements in countries, capital cities, and high-visitor locations throughout the UK and Europe. We use cutting-edge ad tech, media planning, and buying to maximise returns and optimise the visibility of your campaigns.

We provide a comprehensive service, from consultancy and independent advice on the right destinations to market your branding to assistance with imaginative creatives, location-specific messaging, and adherence to all localised Brussels advertising regulations.

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Advertising in Brussels: Key Formats

Brussels Billboard Advertising

Billboards have long been one of the most prominent forms of outdoor advertising, using size, scale, placement, and colour to attract attention, generate responses, and foster interest and excitement in new market segments.
Locations in Belgium, like the Place De Brouckère—famous for the super-size Coca-Cola sign—and high-traffic routes, including the Rue Neuve, Avenue Louise, and the ring road circling the city centre, are in sustained demand, promoting brands to motorists, visitors, commuters, and public transport users.

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Digital Billboard Promotions

Audiences in Brussels embrace modernity, and the number of digital billboards has soared in recent years. High-visibility screens are in prime spots around the transport networks, retail areas, and Saint-Gery, close to the Brussels Stock Exchange.
Street-level, in-station, and large-scale digital billboards provide immersive advertising opportunities. They mix data points with rotating displays to improve the relevance and context of the information shown and ensure higher returns from engaged viewers.

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Brussels Transport Advertising

Transit networks offer a perfect mixture of captive audiences and extended dwell times, with advertising in and around bus stations, the airport, train stations and terminals providing a setting where viewers regard promotions as a form of entertainment while they wait for services and connections.
The TGV high-speed rail service, including the Brussels-South Station that links with Eurostar, the billboard displays close to and within Brussels Airport, and the De Lijn bus services all offer advertising panels and displays, with options to target promotions based on the services and stops most likely to be used by your target audience.

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Place-Based Advertising in Brussels

Location-based promotions align the format, tone and style of your advertising with the destinations, visitor attractions, and services used most frequently by the demographic you’d like to reach, with areas around The Atomium, for example, hugely popular for brands keen to engage with tourists and international visitors.
Other brands position their offers and promotions in front of shoppers and pedestrians in the busiest retail areas and districts, with billboards and screens around the Grand Palace, Dansaert shopping area, and the larger malls consistently in demand – including those in Les Galeries Royales Saint-Hubert, the Docks Bruxsel and the Anspach Shopping Centre.

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