International Advertising

Advertise in Saudi Arabia

Advertise in Saudi Arabia with One Day Agency

Enter the Lucrative Saudi Arabian Market With Outdoor Advertising

Saudi Arabia has emerged as one of the most desirable markets for businesses looking to position themselves in a country with robust economic growth and sustained demand for global and premium brands.

The rapidly expanding affluent 'middle class' consumer demographics have high expandable incomes within a unique advertising ecosystem that is equally modern, innovative and exciting, yet shaped by religious and cultural values.

Brands picking Saudi Arabia for their marketing campaigns can appeal to broad and diverse audiences. The Middle Eastern country neighbours Kuwait, Oman, the UAE, and Qatar, with a population of 33.26 million, boosted by 27.4 million annual international visitors.

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Why Advertise in Saudi Arabia?

An enormous appetite for dynamic innovation and investment has meant there are a greater number of advertising options in Saudi Arabia than ever, with locations like the famous Kingdom Centre Tower in Riyadh, an ultra-modern skyscraper that overlooks the city.

Saudi creators and influencers are in high demand to catalyse brand awareness and recognition, enhancing the impacts of campaigns while consumers are simultaneously looking for brands that represent exceptional quality and authenticity. This is coupled with steep rises in ecommerce and social media penetration metrics, among the highest in the world.

For cross-border brands, campaigns can be published in the Gulf region in both Arabic and English, ensuring marketing is accessible to locals, business people, and tourists. The millions of inbound travellers augmented by domestic holidaymakers made the total visitor count over 106 million—a 65% increase year on year.

The key is to focus on luxury, sustainability and accessible campaigns, whether advertising in and around the prestigious Red Sea Project, developing outdoor billboards to position in the planned futuristic mega-city of NEOM, or engaging with audiences in Qiddiya, the major leisure and entertainment city packed with theme parks and attractions.

Why One Day?

Our all-senior teams of creatives, consultants, media buying specialists, and advisers work with brands of all sizes, providing access to high-demand and fast-growing international markets, cross-channel campaigns. We offer strategic design assistance to help our clients develop impactful imagery, digital displays, and billboard advertising Saudia Arabia.

With a strong focus on cutting-edge ad tech and media planning, we provide end-to-end support, ensuring clients can manage every element of their outdoor, print, digital and online marketing with assistance from one well-established team.

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Advertise in Saudi Arabia: Key Formats

Billboard Advertising In Saudia Arabia

Billboards are a mainstay of the outdoor advertising landscape, with options to create huge, full-scope billboards to build brand recognition or install tactical billboards at street level in locations subject to ongoing urbanisation where interest in interactive and engaging marketing is high.
Numerous popular billboard locations exist, including King Fahd Road, a major thoroughfare in Riyadh, the waterfront Corniche Road in Jeddah, and the shopping, entertainment, and leisure districts in Khobar and Dammam.

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Digital Billboards and Screens

Data-backed digital displays draw attention and capture impressions, with modern digital billboards available in numerous placements, including the Mall of Arabia in Jeddah, the largest in the country, and the under-construction The Avenues in Riyadh, which is planned to be the biggest shopping centre in the world, eclipsing the Mall of America.
Other brands utilise digital screens in Al Nakheel Mall to appeal to both local demographics and tourists,or align the messaging shown on screens in and around public transport networks to relate to local events, the weather, or the time of day.

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Transit Advertising in Saudi Arabia

The public transport system is a great way to draw attention when commuters and travellers are queuing and waiting, with extended dwell times across the services operated by the Saudi Public Transport Company, including intercity and intracity bus routes.
Businesses can also advertise on stations, platforms and stops along the high-speed Haramain railway line, which travels between holy sites and major cities, and the Riyadh Metro, which is subject to ongoing development to improve transport connections.

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Airport Marketing

King Fahd International Airport in Dammam is a sprawling facility and the largest in the world in terms of land area, while the King Salman International Airport, being developed in Riyadh, is expected to become even larger again—both offer excellent advertising opportunities.
Brands can use billboards and screens around high-end business lounges, security screening areas, baggage arrival halls, car parking facilities, and terminals to draw the attention of staff, commuters, business travellers, and tourists.

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Place-Based Advertising in Saudi Arabia

Place-focused marketing is a great way to position advertisements in the areas and locations most used by your target audience. The King Abdullah Financial District is a standout example, where brands pick billboards they know will be seen by business audiences, investors, and professionals.
Another popular option is to secure billboard screens in conference centres. The planned Riyadh Front Exhibition and Conference Centre is anticipated to offer a greater capacity than any other in the region or the KAFD Conference Centre in the financial and commercial quarter also offers varied advertising solutions.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Saudi Arabia’s out-of-home (OOH) advertising market is one of the fastest-growing in the Middle East, driven by rapid urban development and digital transformation. At One Day Agency, we help brands break through with high-impact campaigns across Riyadh, Jeddah, and beyond — blending local insight with global creative standards to deliver standout results.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

As you might expect, there are strict rules and regulations around out-of-home advertising. Most of them are designed to prevent billboards from distracting drivers and to control the nature of advertising to safeguard against content seen as culturally inappropriate.
Of course, One Day can advise and ensure our clients navigate the Saudi Road Code, understand the Islamic good taste principles that should apply to their advertising, and fully adhere to the Regulatory Rules of Advertising Signs.
The Saudi Arabian economy is strong, and its strategic location as a trading partner and transport route within multiple affluent, powerful Middle Eastern countries means that brands can tap into consumer markets, expand awareness among foreign investors, and take advantage of a fast-diversifying economy.
Investments in Saudi infrastructure have been substantial and continue to contribute to an expanding number of places, settings, and ways to advertise, from the development of newer, more modern highways, more efficient public transport networks, fast, high-speed rail, and digital services that mean outdoor, digital, and multi-channel campaigns are accessible anywhere.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

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