Advertise in Norway with One Day Agency

Large-scale billboards are a great way to amplify campaign visibility. Many brands concentrate on Oslo, the capital, and major attractions or transport routes with guaranteed foot traffic, where they can appeal to a diverse range of viewers.

Businesses can tap into the demand for outdoor excursions with summer hiking and winter Northern Lights travellers, advertising around Mount Floyen and its funicular railway. They might also concentrate on attractions like the Fram Museum and Norsk Folkemuseum, or target campaigns to investors, business people and professionals with billboards in Oslo City and the Oslo Business Region.

Contemporary digital screens are hugely popular in retail and luxury entertainment complexes. They use real-time data points to improve the context and relevance of the messaging shown, such as adapting according to the weather or the time of day.

Brands often choose the largest and most visited shopping centres, such as Lagunen Storsenter in Bergen, the Strømmen Storsenter in Oslo, or the Sandvika Storsenter in Sandvika, and promote services or products along the transport routes leading to each mall, such as the Bergen Light Rail connection.

Public transport infrastructure in Oslo is good, with subways, buses, trains and trams connecting all the attractions, residential neighbourhoods, tourist areas and business districts, providing options to market towards visitors, commuters and locals.

There are also options to use transit networks to engage with younger audiences, such as positioning billboards on stations and stops primarily used by students attending the University of Oslo. Many of these students rely on the Oslo Tramway every day and are repeatedly exposed to onboard promotions.

Oslo Airport, or Oslo Gardermoen, is Norway's biggest airport, just 29 miles from central Oslo, and the second-largest aviation centre in Scandinavia. With 34 airlines and services to 104 destinations, it provides ample opportunities to promote brands and services to frequent flyers, holidaymakers, and business lounge users.

Brands can also consider strategic and targeted airport marketing in Norway, which has an unusually high volume of private airstrips and facilities owing to the country's geography. These options enable brands to position marketing in front of affluent travellers without any competing advertising.

Location-centric marketing gives brands the insights into target consumer behaviours to help them choose formats and placements that will deliver the best returns. Many opt to erect billboards and screens along the high-visitor Bygdøy Peninsula, which has the Viking Ship Museum, Norwegian Maritime Museum, and Viking ships lining the waterfront.

Others opt for places frequented by investors and business people, creating campaigns for the Norway Convention Centre, based in Lillestrøm just outside the capital, or the Oslofjord Convention Centre in Tønsberg.