International Advertising

Advertise in Norway

Advertise in Norway with One Day Agency

Maximise Brand Presence in the Affluent Nordics With Norway Advertising

Norway has long been considered a focal point for brand advertisers, with its position as a global leader in influential sectors such as oil and gas production. It is also part of Northern Europe, which is known for its stability, affluence, highly educated workforce, and sustainable approach to innovation.

Out-of-home advertising in Norway has risen steadily, hitting £66 million last year after 2.5% annual growth. This is owing largely to the consistent influx of international tourists heading to the country, the robust economy, and the high GDP per capita, which means Norwegian audiences provide a larger advertising market in which viewers have expendable incomes. 

With a population of 5.5 million, the country attracts 5.6 million travellers a year, which is expected to grow by 1.6 million over the next four years. This further improves the Norwegian advertising landscape, with diverse, multicultural audiences, above-average consumer spending levels, and demand for digital advertising that supports cross-channel campaigns.

Why Advertise in Norway?

Norway is located on the Scandinavian Peninsula, with Sweden and Finland as neighbours. Its extensive coastlines extend into the North Atlantic and the North Sea. Like much of the Nordics, Norway's economy is robust and supported by businesses in sectors like maritime transport, fishing, natural resources, tourism, and finance and banking.

Norwegian culture values brands perceived as ethical and sustainable, which ensures brands can use these interests to refine their messaging and optimise returns. Digital literacy levels and internet use are extremely high, which further drives forward multi-channel campaigns blending online and out-of-home advertising placements.

Regularly ranked as one of the best places to do business in the world, brands find that developing exciting outdoor campaigns in Norway is relatively straightforward; in a country with a pro-business government and where there are excellent opportunities to lean into new geographical areas, given Norway’s active role in the EEA.

Why One Day?

We’re an established, experienced, all-senior team that specialises in creating strategic campaigns and activations that deliver. That means making the best use of out-of-home marketing opportunities, integrating digital and outdoor promotions, and utilising the latest in ad tech to conduct in-depth research.

Our focus is on helping clients' brands stand out from the norm while integrating into their target viewers' daily lives. We use a full-funnel and no-silo model that provides the benefit of agile, cohesive planning and end-to-end support from our media planners and buyers, creatives, consultants, and advertising professionals, all in one place.

Advertise in Norway: Key Formats

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying


“In Norway’s clean, design-led cities, your message needs to stand out with purpose. At One Day Agency, we create targeted OOH campaigns that capture attention across Oslo and beyond—reaching commuters, travellers, and high-value consumers in the right moments.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

  • Norway’s GDP per capita is high, primarily owing to its position as the third-largest exporter of natural gas and seventh-largest exporter of oil. Cities like Oslo are home to numerous global brands and corporations, many of which trade with partners including the UK, Germany, and Sweden.

    This means a significant proportion of the workforce is highly educated, unemployment is very low, incomes are well above global averages, and brands can engage with affluent consumers with expendable incomes.

  • The regulations around out-of-home advertising are fairly strict, with bans on promoting alcohol or using any edited images without transparently stating their use. The best advice for any brand creating a campaign for an international audience or in a new jurisdiction is to work with an experienced agency with comprehensive knowledge of the applicable rules.

    It's also a great idea to review the cultural norms, trends, expectations and preferences in a new country, taking into account consumer appetites and attitudes and adjusting brand imagery, tone and promotional language accordingly.

Full-funnel Advertising Agency

What our clients are saying…

  • Codorníu Raventos - International Brand Manager Europe & Asia

    “About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

  • Mark Hodson, VP of Marketing at UNiDAYS

    "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

  • General Manager, Itchy Baby Co

    “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”

  • Gurveer Chana, BigCommerce's Demand Generation Manager

    “It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”

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