International Advertising
Advertise in Cork
Advertise in Cork with One Day Agency
Target Ireland’s Second Largest City Landscape With OOH advertising
Cork, Ireland's second-largest city, has the fastest-growing population and economy in the country. It has a population of just over 224,000, but with a commercial backdrop that hosts over 190 multinationals, particularly financial services, life sciences, pharmaceutical and tech firms.
Employers like Pfizer, Johnson & Johnson, Apple Inc., and GlaxoSmithKline, which have their headquarters in Cork, have contributed to a rapid expansion in affluence, consumer spending, and audiences making advertising in Cork an attractive proposition. Professionals and investors are keenly focused on the city as a base of employment and operations.
Also known as Ireland's culinary capital, Cork is a hugely popular tourist destination. Brands can strategically market to investors and business owners, high-net-worth residents around Kinsale, Ballincollig, and Rochestown, or position themselves in the heart of the thriving business districts and around visitor attractions.
Why Advertise in Cork?
The pace of growth in Cork is illustrated by the increase in population, rising 8% over a six-year period, and the density of residents within the metropolitan area. The city contributes a remarkable 19% to the GDP of Ireland and boasts the fourth-highest disposable income per capita in the country.
With 1.7 million international visitors flocking to Cork in the summer and festive periods, there are diverse audiences to advertise to. A 10% boom in arrivals and foreign spending, hitting €6.4 billion in 2023, also provides marketers with ample opportunity to extract excellent returns on their investments.
Advertising in areas like St Patrick’s Street, the main retail space, Grand Parade, and public transport advertising around Kent Station – the second busiest in Ireland after Dublin – provides extended impressions and reach. These are often supported by mobile bus and taxi promotions, tactical digital marketing, and immersive video screens to optimise brand familiarity.
Why One Day?
One Day is a team of all-senior, highly experienced marketing and advertising professionals. We use data-driven research and analytics to help ambitious brands expand into new territories. Our accomplished media buying team to ensure that brands advertise in the right formats, locations, and spaces to connect with their key audience segments.
From initial campaign concepts and creativity to deployment and monitoring, we ensure that each client campaign produces measurable, real-time results. We also provide ongoing tracking to report on impressions, conversions, interactions, and outcomes.
Advertise in Cork: Key Formats
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![Billboard Advertising]()
Billboard Advertising
High-profile billboards are impossible to miss and are found throughout Cork alongside roadways and arterial routes, at street level in major tourist attractions and shopping areas, close to nightlife districts and clubs, and within leisure and entertainment complexes with sustained foot traffic.
We offer a comprehensive range of billboard formats, including vast 96-sheet displays in prominent locations, promotions throughout the city centre, and displays around the harbour area to the east of the city—also the home of countless medical and pharmaceutical companies with large workforces.
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![Digital Billboards and Screens]()
Digital Billboards and Screens
Video, 3D, and rotating screens offer brands a way to draw attention and enhance brand awareness. Contemporary, immersive displays are available in varied locations, including those within the largest shopping and retail centres.
Mahon Point Shopping Centre is the second biggest nationwide, with international and domestic brands and a 13-screen cinema. Wilton Shopping Centre is also often in demand, with businesses advertising services or products to consumers with a strong intent to buy.
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![Transit Advertising in Cork]()
Transit Advertising in Cork
Cork’s public transport system is well connected, and one of the easiest ways to circulate branding to large audiences is through the Bus Éireann city bus services, which operate throughout Cork and provide regular connections to and from the city centre.
Brand marketers also utilise the high passenger numbers at Kent Station, with 6,350 users every day, engaging with repeat viewers commuting to and from Cork and those visiting the area from elsewhere in Ireland or using train connections to head to the city from the regional airport.
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![Airport Marketing]()
Airport Marketing
Just four miles south of Cork city centre, Cork Airport is the second-largest facility in Ireland, handling around 2.8 million passengers per year. It is also the predominant airport serving this part of Ireland.
Billboards, transport displays, and promotions leverage the growth of airport traffic, which has expanded by 10% since 2024, and position brands in front of frequent flyers and high-net-worth audiences using private connections and airspace services.
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![Place-Based Advertising in Cork]()
Place-Based Advertising in Cork
Location-based advertising utilises market and audience research to identify specific places and areas where promotions will prove most effective, whether brands want to reach commercial and business audiences, international tourists, or augment awareness of their products and services across as many viewers as possible.
Examples include the Clayton Hotel Cork Silver Springs and Conference Centre, a large conferencing space with a capacity for 1,500 delegates, and the Rochestown Park Hotel and Conference Centre, which hosts events and trade fairs for up to 900 attendees.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“At One Day Agency, we know Ireland – its people, its pace, and its media inside out. From the heart of Cork to the corners of Connacht, we plan and buy media that doesn’t just reach audiences, but resonates with them. Whether it’s OOH, radio, digital, or TV, we help brands cut through the noise and show up where it matters most.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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While not always perceived as an obvious destination for brand marketing purposes, Cork is a unique location that continually attracts some of the largest firms—and with them, a regular flow of commercial visitors, professionals, and global investors.
The main reasons the city appeals to companies of this size include the favourable tax environment, which is seen as friendly to corporate enterprises, Cork’s strategic location as a gateway to European markets, and the prevalence of existing tech, manufacturing, and pharmaceutical companies, which means there is an established and highly skilled workforce.
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Numerous potential options exist, some of which we have outlined above. The key is to consult with each brand to discuss your core audience, segments, and demographics, outline the viewers you'd most like to engage with, and then conduct deep-dive research to pinpoint the most advantageous advertising placements, formats, and messaging.
Many brands opt for cross-channel and hybrid campaigns to optimise the interactions they achieve. These could involve 48 and 96-sheet billboards, targeted displays around Cork's public transport system, digital screens in conferencing and shopping centres, and street-level advertising on bus shelters, stops, and stations with high user numbers.
As always, if you’d like more information about inserting your brand into Cork’s affluent and fast-growing marketing backdrop, you are welcome to contact One Day at your convenience.
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