Advertise in Vienna with One Day Agency

Like many affluent capital cities, Vienna boasts a broad range of placements that are in high demand for advertising billboards, from ornate palaces and pedestrianised leisure areas to museums, green spaces, iconic backdrops and historic architecture, where billboards can be seen by thousands of viewers every day.

Some of the many locations we might suggest include the stunning Baroque Schönbrunn Palace, Hofburg Palace, home to museums like the Sisi Museum and the Imperial Apartments, the UNESCO World Heritage-protected historic city centre and Ringstrasse, and the Kunsthistorisches Museum, which hosts one of the most important collections in the world.

Digital screens are a great way to add dynamic, data-backed functionality to out-of-home billboard placements. They can adjust messaging according to the events or festivals taking place nearby, the season, the time of day, or even the weather.

Brands utilise impactful digital billboards around the major transport hubs alongside the largest shopping centres, the Westfield Donau Zentrum and Westfield Shopping City Süd, and close to high-traffic visitor destinations like the Austrian National Library, the Wiener Staatsoper, and the Prater amusement park.

Vienna's public transport infrastructure is impressively efficient, with thousands of possible stops, stations, boarding gates, and shelters that may align with the target demographics brands want to reach. They include streetcars, buses, night buses, and the S-Bahn commuter train. 

The Wiener Linien S-Bahn, for example, covers five lines, 29 tram services and 127 bus services, 24 of which continue to operate overnight. This represents an opportunity to display 24/7 marketing campaigns to captive audiences, from commuters and business people to international visitors.

Vienna International Airport is the largest in the country and is located just outside the city in Schwechat. The aviation centre is home to Austrian Airlines and hosts multiple global carriers, including WizzAir and Ryanair, with countless billboards, posters and digital screens throughout the terminals.

Brands can target commercial and wealthy business travellers through placements in the premium VIENNA Lounge and SKY Lounge, promote services to frequent flyers in the Austrian Business Lounge, or produce wide-scope campaigns to engage with the 31.7 million passengers who pass through the terminals every year.

Brands with niche and highly specific core audiences use place-based marketing to capture impressions from defined viewer groups, ensuring they have reliable research based on these important consumer segments' activities, movements and preferences.

In Vienna, that may mean creating advertising in and around the Austria Centre Vienna, the largest conference space nationally and one of the biggest in the world. This venue is one of four head offices used by the United Nations and accommodates up to 22,800 people, providing an excellent opportunity for many businesses.