International Advertising

Advertise in Vienna

Advertise in Vienna with One Day Agency

Elevate Brand Awareness With Premium Advertising Opportunities in Vienna

Vienna, Austria's capital, is a major centre for national and European culture, politics, and economics. The city is considered a strong brand advertising location owing to its affluent, premium global reputation, robust tourism market, and the branding of the city itself, which many businesses wish to be associated with.

The city carries an element of prestige. It is known for its imperial heritage, classical music, and high living standards. It is often ranked as one of the most liveable cities on the planet, attracting high-net-worth expats, business owners, and investors.

Combined with Vienna's strategic location in the heart of Europe and proximity to other major European cities, it is an attractive brand marketing destination. This has been especially true in recent years, as the capital has emerged as a strong hub for start-ups and tech companies taking advantage of the developed business ecosystem.

Book a video call

Why Advertise in Vienna?

Modern Vienna is a sustainability-focused capital city with ample green spaces, contributing to its standing as a forward-thinking city where brands want to be seen. The presence of multiple ambitious corporate entities, particularly those in the creative, life sciences, and tech industries, also means brands can connect with affluent and well-educated audiences alongside international tourists.

The city has a population of more than two million, making it the biggest in Austria. However, across the broader metropolitan region, there are more than 2.9 million residents—around 30% of the national population—whom brands can target their marketing campaigns towards.

Vienna's tourism sector has grown in strength. Last year was its most successful to date, with over 8 million arrivals and 18.8 million overnight stays. The stats demonstrate an 11% increase in international visitor traffic, which brands can leverage to their advantage.

Why One Day?

One Day offers brands of all sizes, from fast-moving start-ups to established multinationals, access to an all-senior marketing and advertising team with unique experience developing campaigns for global and cross-border markets.

We use our wealth of expertise in multi-channel campaigns to ensure that every promotion and placement is strategically aligned with your brand objectives. We create insight-driven plans to ensure that your messaging and advertising make an impact in the quality-focused Vienna marketing environment.

Our Work

Advertise in Vienna: Key Formats

Vienna Billboard Advertising

Like many affluent capital cities, Vienna boasts a broad range of placements that are in high demand for advertising billboards, from ornate palaces and pedestrianised leisure areas to museums, green spaces, iconic backdrops and historic architecture, where billboards can be seen by thousands of viewers every day.
Some of the many locations we might suggest include the stunning Baroque Schönbrunn Palace, Hofburg Palace, home to museums like the Sisi Museum and the Imperial Apartments, the UNESCO World Heritage-protected historic city centre and Ringstrasse, and the Kunsthistorisches Museum, which hosts one of the most important collections in the world.

Contact Us
Digital Billboards and Screens

Digital screens are a great way to add dynamic, data-backed functionality to out-of-home billboard placements. They can adjust messaging according to the events or festivals taking place nearby, the season, the time of day, or even the weather.
Brands utilise impactful digital billboards around the major transport hubs alongside the largest shopping centres, the Westfield Donau Zentrum and Westfield Shopping City Süd, and close to high-traffic visitor destinations like the Austrian National Library, the Wiener Staatsoper, and the Prater amusement park.

Contact Us
Transit Advertising in Vienna

Vienna's public transport infrastructure is impressively efficient, with thousands of possible stops, stations, boarding gates, and shelters that may align with the target demographics brands want to reach. They include streetcars, buses, night buses, and the S-Bahn commuter train.
The Wiener Linien S-Bahn, for example, covers five lines, 29 tram services and 127 bus services, 24 of which continue to operate overnight. This represents an opportunity to display 24/7 marketing campaigns to captive audiences, from commuters and business people to international visitors.

Contact Us
Airport Marketing in Vienna

Vienna International Airport is the largest in the country and is located just outside the city in Schwechat. The aviation centre is home to Austrian Airlines and hosts multiple global carriers, including WizzAir and Ryanair, with countless billboards, posters and digital screens throughout the terminals.
Brands can target commercial and wealthy business travellers through placements in the premium VIENNA Lounge and SKY Lounge, promote services to frequent flyers in the Austrian Business Lounge, or produce wide-scope campaigns to engage with the 31.7 million passengers who pass through the terminals every year.

Contact Us
Place-Based Advertising in Vienna

Brands with niche and highly specific core audiences use place-based marketing to capture impressions from defined viewer groups, ensuring they have reliable research based on these important consumer segments' activities, movements and preferences.
In Vienna, that may mean creating advertising in and around the Austria Centre Vienna, the largest conference space nationally and one of the biggest in the world. This venue is one of four head offices used by the United Nations and accommodates up to 22,800 people, providing an excellent opportunity for many businesses.

Contact Us

Latest Integrated OOH Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“In a city known for elegance, culture, and innovation, your brand deserves to be seen. At One Day Agency, we deliver high-impact OOH campaigns across Vienna—from museum quarters to major transit routes—helping you connect with tourists, professionals, and residents in Austria’s capital of influence.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Vienna has seen significant upticks in arrivals, with last year being the best on record for the capital city in terms of sheer volumes of tourists arriving from around Europe and further afield. This reflects a 9% growth nationally, with tourism now contributing over £851 million to the national economy.
Much of the surge in visitor numbers can be attributed to the strong and stable performance of the Austrian economy, which has invested in campaigns to broaden awareness of the city's cultural heritage and stunning architecture.
These campaigns have been further reinforced by tongue-in-cheek initiatives created by the Vienna Tourism Board, which used funny negative reviews to elevate interest.
Across Austria, outdoor advertising is worth around £288 million a year, representing a 12% growth rate year on year. Of that, a significant amount is attributed to modern digital billboards and screens, while classic billboards remain a relevant aspect of the marketing mix, contributing £128.5 million in advertising spending.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”