Advertise in Sweden with One Day Agency

Classic and unmissable full-height billboards remain one of the best ways to disseminate branding and messaging to as large an audience as possible. There are numerous potential billboard sizes and placements throughout Sweden, although brands often focus on Drottninggatan in the capital—the main pedestrian area with multiple restaurants, shops, and cafes.

Other popular locations for Swedish billboard advertising include the busy international airports, motorways and arterial routes, and areas frequented by business people and travellers, such as Stora Nygatan in Gamla Stan, Stockholm’s Old Town, Götgatan in the Södermalm district, and Kungsgatan, the busy shopping region in Gothenburg.

Digital and LED backlit screens have become an excellent way to foster attention, using colourful, immersive, and captivating displays to prompt responses. Brands often utilise digital screens in The Westfield Mall of Scandinavia and other large complexes—this is the biggest retail and entertainment centre in Scandinavia.

Other digital billboards can be found throughout nightlife areas, close to tourist attractions, within transport hubs and stations, and around high-traffic roadways, such as the connecting highways and intersections that link Stockholm with the airport.

Selecting strategic locations for advertising campaigns ensures brands put their communications directly in front of their target audiences, whether advertising close to Vasa Museum, the most visited in Stockholm, along the metro stops that serve the Old Town, or within squares and bus shelters near Drottningholm Palace – a UNESCO World Heritage Site and home to the Swedish royal family.

Other location-centric campaigns can be designed to appeal to specific audiences, such as families with children, young adults studying at one of Sweden’s well-regarded universities, tourists visiting the attractions and sites, or professionals commuting to the commercial and business areas.

As you might expect, Sweden's public transport system is extensive. Its train network stretches from the far south to the edges of the Arctic Circle in the very north of the country, alongside domestic flights, ferries, and buses.

Train and bus public transport advertising is often a great way to appeal to multiple viewer groups at once, with the nationwide rail links managed by Sveriges Järnväg and with options to pick specific stops, stations or connections that target demographics are most likely to use.