International Advertising

Advertise in Munich.

Advertise in Munich with One Day Agency

Tap Into High-Growth Consumer Segments With Strategic Munich Advertising

Munich has long been a draw for brand advertisers looking to promote products, brands and services to a diverse audience. The city is both the capital of Bavaria, a hub for business, and home to global corporations ranging from Siemens to BMW, which has its head offices in Am Riesenfeld.

The vibrant business sector, coupled with the influx of tourists every year, makes the city a perfect location for advertising brands to varied target audiences. Visitors travel to enjoy the historical architecture, head to the German Alps for the winter sports season, or, of course, stay in Munich during the famous Oktoberfest celebrations.

Alongside hosting the largest beer festival in the world, Munich has a population of over 1.5 million making it an ideal location to enter or expand into the German market with OOH advertising. The population spikes in peak tourism periods, with more than 8.5 million travellers to the city every year, of whom 3.4 million are international.

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Why Advertise in Munich?

Germany's third-largest city is a unique environment for advertising. Its eclectic blend of culture, history, tradition, and contemporary design, technology, and fashion creates an excellent setting for brands to engage with multicultural audiences.

The highly effective public transport system, which ranges from S-Bahn commuter trains to tram lines, city buses, and the U-Bahn underground, and Munich Airport—one of the busiest in Europe—provide varied locations for billboards, digital ad displays and eye-level advertising directly in front of commuters, businesspeople, and visitors.

Part of the draw for advertising in munich this unusual mixture of commercial and tourism markets, with the Munich industries largely based around engineering, automotive, technology, and biotech. This is why the localised economy is the strongest in Germany, with an incredibly low unemployment rate, resulting in higher levels of consumer affluence and interest in new brand offers.

Why One Day?

Our marketing and creative specialists combine years of expertise and work as full-service integrated advertising partners to a range of ambitious brands looking to capitalise on global advertising opportunities, gain market share in fast-growing commercial destinations, and expand audience familiarity and brand awareness across Europe and beyond.

As a leading international advertising agency, our forward-focused media planning and buying teams secure premium advertising in Munich as well as some of the world’s most desirable cities and districts, providing brands with access to key outdoor and digital advertising assets that deliver on their objectives.

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Advertising in Munich: Key Formats

Billboard Ads in Munich

Billboards provide a great way to showcase brand offers and communications to as large an audience as possible, but they can also be targeted in strategic locations, ensuring branding and messaging are displayed directly in front of core consumer groups.
From high-profile billboards in Munich’s cultural and commercial centre to advertising displays around the S-Bahn and airport, brands can select from various locations and campaign durations or advertise during peak events to maximise impressions.

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Digital Billboard Displays

As you may expect from a city with a strong interest in innovation, digital out-of-home advertising is widely available across Munich. This provides brands with opportunities to display immersive, dynamic, and attention-grabbing moving billboards in the busiest parts of the city.
Digital screens within train stations and stops, retail and leisure complexes, and entertainment spaces like event venues and cinemas are agile and responsive, with options to add time and weather-sensitive activations to improve context and relevance.

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Munich Transport Advertising

Millions of people use Munich's wide-ranging public transport systems, with over 511 buses serving 205 million passengers a year, 13 tram lines used by 105 million commuters, and the busy Munich S-Bahn, which has over 840,000 users every day.
Regional and domestic transport connections also extend to the rail network, which has eight lines and 150 stations in the greater Munich area. There are options to customise display locations and formats for the consumer audiences that use each service or stop.

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Airport Advertising in Munich

Munich Airport (MUC) is one of the largest and most used in Europe, as the eighth biggest, with over 46 million passengers a year, from tourists and international visitors to locals and businesspeople frequenting the lounges and cross-European transport services.
Billboards and ad displays in and around the airport vary from internal screens focused on leisure services, entertainment and hospitality to larger billboards around the major arterial routes, simultaneously reaching commuters, passengers, motorists and public transport users.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Advertising in Munich combines precision and passion, much like the city itself—where innovation meets tradition. From its renowned craftsmanship to its global outlook, Munich inspires campaigns that are both meticulously crafted and authentically impactful. We create strategies that honor the city’s rich heritage while embracing its forward-thinking spirit.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Munich's population makes it the third-largest German city. Still, its position as the capital of Bavaria and a modern, vibrant and tourist-friendly city often means it is the most desirable marketing destination, with lower advertising costs than Berlin and more engaged audiences than Hamburg.
The wider metropolitan area stretches far beyond the city centre, with the highest population density within Germany and over 6.2 million residents within the outer city limits.
The two research universities within Munich and the global tourism market mean that the city has gradually expanded every year since the millennium, in contrast to declines nationwide in population. This provides a backdrop of growth, prosperity, and investment across sectors and markets.
Much may depend on the nature and focus of your campaigns. Although many brands opt to showcase promotions during Oktoberfest, a highlight in the events calendar when almost 7 million people travel to the city, there are also various other opportunities to reach large audiences.
The festive season, with countless tourists arriving to attend the Munich Christmas Market, Munich Opera Festival, football and sporting events hosted at the Allianz Arena, and the Ludwig-Maximilians-Universität summer festival, all welcome large visitor numbers.
Brands are welcome to contact the One Day team to discuss their campaign objectives and plans, and we’ll be happy to run through the varied timings, media buying opportunities, advertising placements and billboard formats available in Munich that tie into your overarching targets and advertising goals.
We provide access to cutting-edge ad tech and research facilities, ensuring brands looking to define their core customer persona or select tactical ad placements have all the information necessary.
For example, a brand keen to advertise to young adults and affluent students might opt for lower-cost placements in and around Maxvorstadt, the centre of Munich’s social scene and a key area for nightlife, entertainment and dining.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”