International Advertising

Advertise in South Africa

Advertise in South Africa with One Day Agency

Benefit From South Africa’s Emerging Market Economy With Targeted Advertising

South Africa is fast becoming a high-demand destination for brand marketers as a rapidly growing market with a population of over 63 million people. The major capitals, including Pretoria, Cape Town and Bloemfontein, and Johannesburg, the biggest city, are thriving, vibrant locations ideal for impactful marketing campaigns.

The competitive costs of advertising in South Africa, coupled with the developed infrastructure, the growing affluence of consumer demographics, and the unique diversity of the population, make South Africa an appealing prospect. Wide-scope exposure provides outstanding impressions and advertising returns.

Africa's leading economy is often overlooked, which creates opportunities for ambitious brands to position themselves far ahead of the competition with sustained commercial interest in the wealthiest provinces, including the biggest cities and the Western Cape, Durban, Gauteng and KwaZulu-Natal.

Book a video call

Why Advertise in South Africa?

Last year, South Africa welcomed just under 9 million international tourists and business visitors, representing a 5.1% increase year on year. This demonstrates that the country is becoming a draw for both professionals and visitors – with most arrivals from the UK, America, Germany, France and the Netherlands.

Alongside those visiting for commercial reasons, the unique attractions and iconic landmarks make South Africa a hugely popular country for tourists heading to Table Mountain, the V&A Waterfront in Cape Town, Kruger National Park, and Robben Island.

Brands are capitalising on this expanding audience, improvements in consumer appetite for global brands and products, and the booming number of high-net-worth investors and businesses relocating to areas around the Cape Winelands to corner the market ahead of their competitors.

Urbanisation in areas like the Durban beachfront, the cable car routes to Table Mountain, and, of course, the Cape Town waterfront has resulted in greater availability of billboards, digital screens, and advertising in South Africa.

Why One Day?

We are an all-senior collective of specialists in international marketing, advertising, and promotional campaigns, with head offices in the UK and Europe and access to premium placements and advertising formats across the world’s leading and emerging destinations. We help

As your marketing partners, we provide comprehensive assistance from initial campaign research and creatives to advanced media planning and buying.

For brands looking to advertise in South Africa, we offer static billboards, advertising displays around high-traffic transport networks and airport hubs, and programmatic displays to maximise impressions and returns on your advertising investments.

Our Work

Advertising in South Africa: Key Formats

South Africa Billboard Advertising

Billboards are a familiar and instantly recognisable feature in South Africa's urban landscapes. They provide a way to amplify brand messaging and promotions across huge and diverse audiences, improving brand familiarity and awareness.
Examples of South African billboard placements include locations around major highways, such as the N1 and M5 in the Western Cape and within Gauteng, the economic hub that connects Pretoria and Johannesburg. Gauteng is home to 25% of the national population and hosts some of the busiest road connections in the country.

Get a Quote
Digital Billboards and Screens

Immersive video, 3D, and moving billboards are excellent ways to augment interest and engagement, creating campaigns that are unmissable and positioned in strategic locations where audiences have the intent to buy or are participating in relevant activities linked to the offers or services you are promoting.
High-demand digital billboards are often located in prime retail and entertainment spaces, such as the Fourways Mall in Johannesburg, Pretoria’s Menlyn Mall or the Gateway Theatre of Shopping, based in uMhlanga, downtown Durban.

Get a Quote
Transit Advertising in South Africa

Brands can leverage the busy public transport system in South Africa to extend awareness and gain market share. Advertisers often look at the intra-city and inter-city bus connections managed by Intercape and TransLux.
Other options include the Gautrain high-speed rail service, which connects travellers, commuters, and business people with the Oliver Tambo International Airport, Pretoria, and Johannesburg, and the BRT bus systems in most major cities.

Get a Quote
South Africa Airport Marketing

Airport advertising is always in consistent demand, with huge volumes of travellers, a mixture of families, visitors, tourists and professionals, and opportunities to market brands through out-of-home billboards, public transport services leading to the airport, and within upscale lounges, terminals and gates.
Oliver Tambo International, previously called Johannesburg International Airport, is Africa's largest and busiest airport, with over 21 million people flying to and from it every year. Alternatives include Cape Town International and King Shaka International in Durban.

Get a Quote
Place-Based Advertising in South Africa

Location-centric promotions align your billboards, digital screens or public transport messaging with the areas or activities that your target audience is most likely to engage in – ensuring you achieve more precise exposure among the demographics you want to appeal to.
Examples of South African place-based marketing include marketing displays in the prestigious Sandton City shopping destination in Johannesburg, Canal Walk in Cape Town, and billboards on the transit networks heading towards major tourist attractions like Bo-Kaap and the Kirstenbosch National Botanical Garden.

Click Here

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“From the bustling streets of Johannesburg to the scenic routes of Cape Town, we deliver smart, scalable OOH campaigns that speak to local audiences while resonating on a national level. Whether it’s digital, static, or experiential, we make your brand impossible to ignore."

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

We’ve highlighted some of the most sought-after advertising destinations above, but many brands look to align themselves with iconic landmarks and tourist focal points that receive millions of visitors every year.
While billboards and screens are not permitted within tranquil outdoor settings or the UNESCO World Heritage Sites, promotions around the public transport and arterial routes heading to Table Mountain, Durban's beachfront, and Robben Island are viewed by vast audiences every day.
The regulations in South Africa dictate that advertising needs to be positioned carefully around national roads, mimicking the rules in many countries that ensure huge-scale billboards cannot create a distraction or use illuminations and lighting that can contribute to collision risks.
Other rules are designed to improve advertising benefits and maximise incomes and economic contributions from domestic and international brands while protecting monuments, culturally and historically significant sites, and national parks from overdevelopment.
Should you be interested in learning more about the opportunity advertising in South Africa offers and require further advice about designing compliant, impactful and high-return campaigns, please contact the One Day team.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”