Display Advertising
Programmatic Display Advertising
A leading Programmatic Advertising Display Agency
Incorporate Programmatic Display Advertising Into High-Return Marketing Campaigns
Programmatic display ads are like any other display banner ads you commonly see via websites, online publications, blogs, and more. They are usually referred to simply as display ads. While there is no difference to the consumer or viewer, to your brand, the impact can be profound.
The programmatic element comes from the fact that we can program, buy, and bid on advertising placements, or ad spaces, in a multitude of ad networks that cover different websites or those that are specialised in certain niches or technologies—depending on your brand objectives.
Plus, some of these ad networks allow you to overlay third-party data segments you can buy, which is the powerful and unique element of programmatic display advertising.
For example, you can select very specific audiences, such as Tesco Clubcard owners or even niche consumers looking to quit smoking—all of which we can incorporate into strategic ad campaign design and deployment.
Benefits of Programmatic Display Advertising?
Programmatic display has a range of targeting capabilities that the most popular ad network, Google Display Network (GDN), does not.
A few examples include targeting certain mobile phones using third-party data segments from Lotame, in-app display ads, IP and WiFi-located users, contextual and behavioural ads, and many others.
The advantages for brands looking to target their campaigns with a high degree of precision to achieve maximum impressions, engagements and responses include the following:
More advanced ways to target campaigns, using programmatic digital ads to apply context, interests, and granular consumer data to pinpoint the exact audiences who fit into your ideal customer persona.
Data-backed advertising, leveraging first-party data from your own business, plus third-party segments to provide excellent insights into the audiences most likely to respond to your communications and allowing you to tap into very specific groups.
Rapid scalability, where you can increase your advertising spend almost immediately to capitalise on high returns – making it easy and quick to adjust the pace or reach of your campaigns.
Programmatic display ads also support real-time data reporting, ensuring you know precisely how your campaign is performing, giving you the flexibility to make amendments or tweaks or redefine your audience targeting accordingly.
WWhy Choose One Day for Programmatic Display Ads?
As an accomplished full-funnel advertising agency with a highly experienced team, we work with brands to develop strategies, creatives and imagery that will resonate, providing professional guidance about how best to utilise programmatic ads and offering a wealth of expertise through our media buyers.
Digital media and consumer targeting advancements enable businesses to reach consumers at every step in the conversion funnel, using online, immersive, and intelligent ad displays to attract attention, boost brand recognition, improve market share, and incentivise audience reactions.
Our knowledge of consumer behaviours and how to tap into responses to support your brand objectives gives our clients a competitive advantage, whether using programmatic display ads to augment the returns achieved through cross-channel campaigns or improving familiarity and frequency of exposure.
Programmatic Display Ad Formats
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![Digital Display Advertising]()
Digital Display Advertising
Banners and adverts displayed in the sidebar, footer or header of an app screen, website, or social media platform provide varied spaces and locations to showcase advertising, tailoring the audiences exposed to your content based on your selected parameters and budget.
Innovative marketing software uses data signals and user activities to ensure the right audiences experience your advertising in the right format and at the right time, with vibrant, concise and engaging adverts attracting the best returns.
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![Native Digital Advertising]()
Native Digital Advertising
Native digital ads can be shown in various formats as a multimedia marketing tool that inserts your graphics and content in a non-advertising context on any website or internet-connected program.
Each display is structured to appear non-sales-focused, replicating the style, appearance, and tone of other content. This creates impressions and brand recognition that can form part of a full-scope marketing strategy.
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![TV and Broadcast Promotions]()
TV and Broadcast Promotions
Traditional and digital advertising is often structured as a short-form broadcast commercial, such as a video ad that lasts around 30 seconds or up to a minute, depending on the type of marketing you wish to create.
Relying on viewer data and algorithms, each video or broadcast is shown to selected and specific audiences and can be displayed across multiple linear and connected platforms. -
![Programmatic Out-of-Home Advertising]()
Programmatic Out-of-Home Advertising
Modern digital, interactive and data-based display screens offer opportunities to use programmatic display advertising in almost any environment, from public transport networks to billboards in busy retail centres and roadside advertising placements.
Tracking data such as footfall, weather, local events, the time of day, and other variables ensures digital displays are highly relevant. Input data is used to improve the appropriateness of each advert shown.
Latest Digital Campaigns.
See below our selected work in Digital Advertising, click or tap to view.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Digital & OOH Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
“Programmatic Display advertising is the king of all media, digital or out-of-home, in terms of targeting capabilities. No other platform comes close. The reason is simple. You can plug in any audience data from third-party providers to target, and incredibly niche ones!”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The benefit of programmatic advertising is that it offers a way to automate and target media buying. It uses cutting-edge tech and data mapping to insert graphics, digital ads, and videos into familiar environments and online experiences.
Depending on your campaign targets and brand position, you might incorporate direct programmatic media buying based on specific ad spots with a desirable publisher or channel, preferred deals, where premium ad spaces are available on a preferential basis or real-time and private marketplace bidding.
One Day's experienced marketing teams can offer full guidance to ensure you have complete oversight of your campaigns and can make informed decisions about how best to use programmatic display ads to your advantage.
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Marketing campaigns incorporating programmatic display ads can be structured around your budget, with a pre-set cost per thousand impressions, for example. This enables you to control your spending and adapt your advertising to the amount you anticipate spending across the duration of your campaign.
While it would be tricky to provide an exact cost per campaign, per click, or per thousand ad displays, this is entirely based on your target audience, the publications you’d like to appear on, and the mediums through which you'd like to interact with traffic at scale.
Full-funnel Programmatic Advertising Agency
What our clients are saying…
Get in touch today.
If you’re looking for a Programmatic Display advertising agency, get in touch with One Day today.