Programmatic Display Ads.
What is Programmatic Display?
Programmatic display ads are like any other display banner ads you commonly see all over the internet on websites, publishers, blogs and more. And these are usually called just display ads. To the consumer or viewer, there is no difference. The programmatic element comes from the fact that you can program, buy and bid advertising placements, or ad spaces, in a multitude of different ad networks that cover different websites or are specialised in certain niches or technologies. Plus, some of these ad networks, allow you to overlay third-party data segments that you can buy and this is the powerful and unique element of programmatic display advertising. For example, you can select very specific audiences such as Tesco CardClub owners or even more niche, consumers looking to quit smoking.
Display Advertising fuelled by powerful data.
Programmatic Display has a vast array of targeting capabilities that the most popular ad network, Google Display Network or GDN, does not. A few examples will be targeting certain mobile phones, using third-party data segments from Lotame, in-app display ads, IP and wifi-located users, contextual and behavioural, and many many others.
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