Ecommerce SEO
SEO is more important than ever. Unlock exponential brand and revenue growth with data-driven, proven e-commerce SEO.
A ‘sales-focussed’ Ecommerce SEO Agency in Manchester and London
Your customers are searching for your products on Google. That’s a fact. But are your customers finding your Woocommerce, Magento or Shopify site, or your competitors? We find that:
Large brands have great link authority and brand presence but are underperforming when it comes to non-branded rankings.
E-commerce sites are unaware of their current organic visibility - they’re usually one or two ranking positions away from real growth.
Most large, reputable e-commerce sites neglect the basics of SEO and haven’t considered search when building new websites.
Simple sitewide and granular tweaks can have a measurable impact on search visibility.
As e-commerce experts, we work closely with brands to identify ‘sticking points’ and unlock the huge ranking and traffic potential that search offers.
Ecommerce SEO: The Facts
Search engine optimisation plays a vital role in the long term success of an e-commerce brand. According to the recent data, ecommerce SEO opportunities are not to be ignored:
Over 30% of total retail sales take place on the web
43% of ecommerce traffic comes from organic Google search results.
51% of people using the internet have found out about a new product or company online
More than two thirds of all clicks on search engine results pages go to the top 5 results.
How One Day Agency can help.
Our ecommerce experts have decades of experience in driving e-commerce sales.
Having worked in SEO for 10+ years, we’ve encountered every common and not-so-common e-commerce SEO issue there is and have developed a systematic method of improving rankings and ultimately growing organic revenue.
We can cleary present the ranking potential and revenue opportunity for your e-commerce brand and take you through our process to significantly improve organic revenue.
Ecommerce SEO: What works?
Technical SEO
Is your site accessible to Google crawlers? Does it load quickly? Are products organised in an SEO-friendly structure with minimal response code errors? Technical SEO is the bedrock of all successful e-commerce SEO campaigns.
We conduct a comprehensive technical audit, addressing issues such as site speed optimisation, mobile responsiveness, and ensuring search engine bots can efficiently crawl and index your site.
On Page SEO
Do you have missing header tags? Unoptimised meta titles and descriptions or a poor internal linking structure? There are several important e-commerce on-page SEO factors that can make or break your rankings.
Through testing and experience, we’ve developed on-page SEO strategies that increase visibility for both product and product category pages.
Building E.E.A.T
Demonstrating E.E.A.T (Expertise, expertrise, authority and trustworthiness) is a must to improve conversion, not only for search engines but for users.
When searching for products or services, your customers look for sites with genuine experience, expertise, authoritativeness and trustworthiness which can be demonstrated with specific on page elements.
Branded Traffic
Many large brands are often outranked for their own brand terms - this is a common occurrence in SEO.
Google will naturally favor your brand for branded terms, so reclaiming first position for your branded terms is one of the fastest ways to improve organic sales.
Link Building and Authority
Poor, low-authority external links limit your site’s authority and ‘credibility’ in search engines.
We help you to establish strategic link-building campaigns, establishing high-quality backlinks to enhance your site's authority and improve its overall SEO performance.
Content Production and Optimisation
The content on your product or product category pages is vital for both search engines and users, but your content plan shouldn’t be limited to just product categories, collections or product pages.
A well-thought-out content marketing strategy targets top-of-the-funnel phrases to build topical relevance and brand awareness through education.
We develop a content strategy that aligns with your brand voice, utilising proven and tested SEO best practices to create engaging product categories and informational content that attracts and retains customers and positions your brand as the authority in the space.
Working with all major CMS’s.
Magento SEO
Woocommerce SEO
Bigcommerce
Shopify SEO
Meet the SEO Team
Klaudia
SEO Lead
Laurence
SEO Lead
Scott
SEO Lead
Ricardo Seixas, Founder and CEO, One Day Agency
“Competing organically in SERPs can drive sustained product and brand growth and eCommerce SEO is a wildly neglected area since typically sits within web agencies with different agendas. We are specialised in eCommerce with modern view of SEO.”
Frequently Asked Questions.
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Many e-commerce brands focus heavily on product page optimisation, but we find that product categories are the crown jewel in any successful e-commerce SEO strategy. This is because of ‘search intent.’ Google understands that a user is likely to be searching for a selection of products rather than an individual product and chooses to rank product categories more prominently as a result.
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Due to the nature of ‘out-of-the-box’ Shopify and Woocmmerce, duplicate content is one of the biggest issues in e-commerce SEO.
We find that large e-commerce websites have multiple pages targeting the same keyword. We work with brands to identify and streamline your website pages for optimal performance.
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E-commerce analytics tracking is the most common and reliable way to track sales generated via organic traffic.
There are several other important benchmarks to measure the impact of an e-commerce SEO campaign including keyword tracking, clicks and impressions, and traffic numbers.
At the start of the campaign, we’ll discuss KPIs to make sure we’re aligned on what will make the SEO campaign a success.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
Full-funnel Advertising Agency.
What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
General Manager, Itchy Baby Co
"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
VP of Marketing at UNiDAYS
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Demand Generation Manager at BigCommerce.
A UK ecommerce SEO Agency
Contact us or book a video call today.