A UK SEO Agency

Search Engine Optimisation (SEO)

SEO Agency in Manchester

Generate organic sales, leads and brand awareness with Search Engine Optimisation.

Search Engine Optimisation has never been so fragmented - and important. Whilst the average number of clicks to Google continues to increase every year, search behaviours are changing, with LLM searches such as SearchGPT quickly gaining market share.

At the same time, changes to traditional search results have eroded the real estate and click-through rates of organic search results - meaning only the strongest sites that have invested in achieving great visibility will win.

Regardless of where users are searching, the fact remains that your customers are searching for your goods and services every day, so it’s important that they find your brand rather than your competitors.

We find that:

It’s common for large, reputable sites to neglect the basics of SEO, leaving money on the table.
For established brands, simple tweaks and ongoing effort can yield massive ROI.
Organic search delivers visitors with the highest intent, proactively searching for a product or solution to meet their needs.

Emerging brands with lower authority need to find inventive ways to generate traffic organically whilst they ‘catch up’ with established competitors.
SEO is often misunderstood due to misinformation and plenty of ‘noise.’ But SEO campaigns can be delivered in a clear, understandable and scalable way, yielding Tangible results in the long term.

As an experienced SEO agency in Manchester, we work closely with ambitious brands, big or small, to help deliver lean SEO campaigns that drive a predictable and continually expanding source of leads and sales for your business.

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SEO: The Facts

Search engine optimisation plays a vital role in the long term success of any B2B and B2B brand. According to recent research, the benefits of SEO are clear:

Google searches represent 90.15% of the total search volume worldwide
68% of all online experiences begin with a search engine Bright-edge
43% of e-commerce traffic comes from organic Google search results.
60% of marketers cite inbound marketing as their top source of high-quality leads (Hubspot)
Over 92% of keywords get fewer than 10 monthly searches - not all of the search results are ‘saturated’

How One Day Agency can help.

We’ve worked in SEO for many years and have seen virtually everything the industry has to offer—from common SEO sticking points to Google algorithm updates and shifts in search behaviour. With this experience, we’ve developed tried-and-tested methods for optimising websites that have stood the test of time—and are likely to continue doing so.

Our all-senior team also recognises that significant changes are happening in search, not just in the platforms where users are searching, but in how they search. The way your potential customers discover information is evolving, and our agile team is quick to adapt strategies in response.

Having worked with leading eCommerce brands, ambitious startups launching brand-new domains, and established B2B websites, we’re well-equipped to help you unlock your organic visibility potential. Whether your goals are lead generation, sales, brand awareness, or online reputation management, we can support you in achieving them.

Our Work

SEO: What works?

Technical SEO & Audits

Over the years, we’ve seen—and fixed—the majority of technical SEO issues out there. From crawling errors and slow site speed to problematic redirects and indexing quirks, we’ve built a playbook based on hands-on experience, not just best practices. Our technical audits are thorough, actionable, and designed to lay solid foundations for long-term organic growth.
On Page SEO

Our on-page optimisation approach is rooted in real-world testing. We've honed our techniques by analysing what works in the wild, from optimising meta data and internal links to refining page structure and content hierarchy. It’s all about making your pages more discoverable, readable, and conversion-focused.
Content Production and Optimisation

We produce user intent-driven content that’s designed to perform and position your brand as a topical authority in the space. Whether it’s landing pages, ecommerce content, blog articles, or in-depth guides, we combine SEO insights with tone-appropriate writing to engage your audience and earn visibility. Every piece is built to match user intent and contribute to your broader content strategy.
Building E.E.A.T

Search engines now reward what users have always looked for: trust. That’s why we focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) by embedding credibility into your content. This includes expert quotes, named authors, staff bios, case studies, and real-world proof points that give both search engines and users confidence in your brand.
Branded Traffic

Many large brands are often outranked for their own brand terms - this is a common occurrence in SEO.
Google will naturally favor your brand for branded terms, so reclaiming first position for your branded terms is one of the fastest ways to improve organic sales.
Outreach and Digital PR

Our outreach and digital PR campaigns are designed to earn high-quality backlinks and meaningful brand mentions. We focus on storytelling, data-driven content, and journalist-friendly assets that get picked up by press, bloggers and industry sites—boosting both your authority and visibility.
Competitor Analysis and ‘Share of Search’

Understanding where you stand is just as important as knowing where you’re going. We analyse your competitors' strategies, content output, backlink profiles, and visibility to uncover gaps and opportunities. Tracking ‘share of search’ over time gives us a clear picture of your brand presence vs your competitors—and how to increase it.

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local seo

From map packs to local landing pages, we help you dominate the areas that matter. We optimise your Google Business Profile, ensure consistent local citations, and create locally-relevant content that helps you appear in front of customers searching nearby—because proximity shouldn’t mean invisibility.

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Working with all major CMS’s.

Magento SEO

Woocommerce SEO

Bigcommerce

Shopify SEO

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Competing organically in SERPs can drive sustained product and brand growth and SEO is a wildly neglected area since typically sits within web agencies with different agendas. We are specialised in all kinds of SEO with modern view of SEO.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Yes—without a doubt. We work with clients who continue to see long-term gains from SEO, from steady traffic growth to lower acquisition costs. While trends shift, the fundamentals of good SEO still deliver serious value when done right.
It depends on your goals and timelines. PPC delivers quick wins and fast traffic, while SEO builds a sustainable presence over time. The sweet spot is to use PPC for immediate results and data insights, while SEO strengthens your organic footprint in the background until it becomes your leading source of sales and leads.
We track what really matters— organic conversions and sales first followed by organic traffic, keyword visibility and other metrics. Every month, we learn something about your site and business which helps to build stronger, more target results over time.
SEO is one of the most effective ways to drive sustainable, high-intent traffic to your website. It goes beyond just rankings—it's about building visibility, credibility, and long-term growth. Here’s why it matters:
- Drives organic traffic to supplement your ad spend
  Paid visitors and organic visitors are often two completely separate personas - so it’s never one or the other. Once you rank, you can attract consistent traffic to supplement your paid spend and boost search engine real estate for your brand.
- Reaches users with intent
  SEO puts your brand in front of people who are actively searching for your products, services or answers—making them far more likely to convert.
- Builds trust and credibility
  Appearing at the top of search results sends a strong trust signal. Combine that with quality content and user experience, and you’ve got a brand that earns attention and respect.
- Supports the entire funnel
  From awareness to consideration and conversion, SEO can target users at every stage of the journey with tailored content that answers their questions and guides decision-making.
- Improves user experience
  A big part of SEO is technical—like improving site speed, mobile usability, and clear navigation. These aren’t just ranking factors; they also make your site better for visitors.
- Offers long-term ROI
  While it takes time to build, a well-optimised site delivers returns long after the initial work is done. The compounding value of SEO makes it a smart long-term investment.
- Keeps you competitive
  Your competitors are doing it. If you're not, you're giving up ground—whether it's local, national or international.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”