Out-of-Home Advertising

Supermarket Advertising

Investing in billboards in and around major supermarkets such as Asda, Waitrose, Tesco, and Sainsbury's is a lucrative brand marketing opportunity, with an expansive network of high-footfall billboards available in premium locations to deliver maximum impressions.

Our talented media planning team can recommend supermarket advertising in various formats including digital billboard screens and displays among the most trusted supermarket chains, allowing you to position your brand, proposition, and offers in an active sales environment.

Supermarket advertising can reach millions of people with precision-targeted media at eye level, in places where viewers are expecting to make purchasing decisions. Campaigns can also be customised, depending on your core customer demographic and the consumer markets you’d most like to reach.

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Why Supermarket Advertising?

As many as 85% of all in-store impulse purchases are prompted by advertising screens. These displays capitalise on the footfall and frequency of supermarket shopping to reach buyers on a localised, granular, and personal level.

There are compelling advantages to adding supermarket advertising to your marketing campaigns, including:

Leveraging an appetite to buy: Only around 10% of consumers purchase solely the items on their shopping lists, providing a receptive audience better inclined to try new products, brands, or experiences.
Advertising in influential buying environments: Shoppers are poised to make purchases and are more open to brand offers and promotions in supermarkets than against other backdrops.
Generating repeat brand exposure: 95% of shoppers regularly visit their local or preferred supermarket in person, with 75% returning up to three times per week.
Incorporating localised advertising in high-footfall supermarkets: Promoting events, time-sensitive discounts and other incentives to prompt fast consumer responses.

Why One Day for Supermarket Advertising?

Our specialist marketing consultants can provide guidance on creatives, visuals, messaging, and supermarket advertising formats based on your objectives. We can also advise about the types and brands of supermarkets that best align with your core customer demographic.

We offer a wealth of expertise using contextual references for relevance, whether you’d like to display promotions on-site along floor advertising, shopping carts, receipts and screens, or prefer classic and digital displays at entranceways, parking areas and close to major transport routes.

One Day’s media buyers and planners can organise placements in and around the leading supermarkets, including Tesco, Asda and Sainsbury's stores, live outdoor displays in parking areas, and targeted billboards at Waitrose and M&S outlets.

All Major Retailers

M&S Billboard Advertising

Asda Billboard Advertising

Tesco Billboard Advertising

Waitrose Billboard Advertising

Sainsbury’s Billboard Advertising

Clients

Supermarket Advertising Formats

Indoor Shopping Centre Advertising

Major shopping centres often have convenience supermarkets or full-size grocery stores, positioned on the ground floor with direct access to multi-level car parks. Adding billboards, digital screens and advertising panels in and around parking areas, inside a shopping centre or outside a supermarket is a fantastic way to encourage consumer responses.
Billboards are available in various sizes, from huge 96 sheets on the side of roads and buildings to digital panels near the entrances to supermarkets and in other locations with high-density visitor numbers.

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External Supermarket Billboards

Billboards can be poisoned within out-of-town retail outlets and retail parks, or outside brands like Waitrose, Asda, Sainsbury's and Tesco, prompting consumers to make an impromptu purchase when visiting a petrol station, cinema or clothing store, or to encourage them to add products or brands to their planned purchases.

Strategic retail billboards can be effective near exits and entrances, around roundabouts and junctions, and within supermarkets themselves, reaching a diverse audience on a regular basis.

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Out-of-Home Retail Marketing

Incorporating billboards, public transport advertising, street-level display panels and digital marketing can generate multiple touchpoints with the same targeted consumer base, giving brands a proven way to enhance brand recognition and familiarity.
By positioning your brand in a well-known public space and increasing the frequency of exposure, you can drive your brand presence in the local area, achieve greater foot traffic to retail stores stocking your brand, and bridge the gap between point-of-purchase sales and advertising engagement.

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“For brands stocked in grocers, supermarket advertising is a fantastic last-mile engagement with potential buyers. That final ad recall just before the actual purchase moment.

Supermarket advertising is also a key placement if you’d like to engage with local residents since they are loyal to their nearby shop. Think of utility companies, local services and any brand that would like to target consumers where they live rather than where they commute to, and so on.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

One key reason supermarket advertising drives such excellent returns is that the familiar, trusted environment fosters customer interest and responses, in contrast to billboards and digital screens outside of a retail space, where buyers may not be ready to make purchasing decisions.
Aligning your brand, offerings and target customer persona with the regular clientele of each supermarket or selecting prime positions and retail outlets popular with your desired demographic can further augment the engagements and impressions you generate through supermarket advertising.
Depending on the nature of your campaign, you can incentivise customers to try new or alternative brands or to make impulse or luxury purchases by creating compelling, engaging graphics and communications that encourage viewers to react.

Billboards outside supermarket entrances and located around busy car parks and access routes often feature products, services, convenience items and up-sale marketing, incentivising customers to consume the advertising shown when they are intending to make a similar purchase.

Combining cross-channel campaigns, such as offering rewards, loyalty points linked with supermarket schemes, free samples, or discounts, can further boost the opportunity to encourage customers to switch brands or try something new.
As with all advertising campaigns, the right options will depend on your brand objectives, such as improving brand recognition, gaining a larger market share, competing with leading competitors, or improving sales of specific products.
The footfall and passing pedestrians, motorists, and public transport users near most major supermarkets provide exposure to a significant audience, making outdoor billboards a great display option.
Other alternatives, such as immersive digital panels directly outside supermarket doors, can also provide eye-level engagement, as can options like interactive advertising kiosks and billboards within food courts and indoor retail environments.