Advertising Formats

Ad Van Advertising

Mobile Ad Van Advertising

Ad vans provide a visually engaging way for brands to bring their messaging, promotions, and advertising directly to their target audience. Your advertising travels to your ideal viewers rather than hoping they come to you.

Advertising on digital, static or mobile ad vans improves the certainty that your displays and adverts will be associated with the places and locations that make sense and are actively shown to specific demographics.

Advertisers can opt for digital ad displays scheduled according to detailed research data, picking times and areas consistent with audience habits or displayed in proximity to the service, product or event they are promoting.

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Why ad van advertising?

The primary advantage of ad van advertising is that advertisers can schedule and accurately target locations that would best suit their audience’s habits. They are often used to promote new businesses or services in an area as they can reach a wide audience during high traffic areas at peak times.

Mobile van advertising has long been a feature of the urban landscape, and the addition of digital ad vans further improves the ways brands can customise their campaigns and work proactively to prompt responses and impressions.

Immersive, attention-grabbing full-size ad van panels can travel into spaces and areas without alternative forms of outdoor advertising, such as festivals, transport hubs, retail parks and city centres, or be positioned strategically outside sporting venues or music arenas.

Digital ad screens work like dynamic, multi-location billboards, with the option to update the information or graphics shown in real-time in response to the environment or weather. They can also be used as a form of advertising entertainment, with audiovisual and full-motion content that stimulates engagement.

Why One Day?

Our multi-skilled advertising teams provide access to cutting-edge promotional technology and digital advertising formats alongside high-value placements and billboards, owing to our focus on innovative media planning and buying processes.

We can offer bespoke suggestions and ad van advertising campaign guidance at every stage, with options to design and deploy cross-channel promotions that maximise traction, ensure moving ad van displays gain repeat exposure, and augment brand awareness and familiarity.

Whether you’d love a high-profile live camera feed to publicise your mobile billboard or digital advert via social media or need a compelling proposition to showcase a product launch, event, offer or sale, we provide a wealth of expertise to explore the options, placements and advertising formats most relevant to your brand.

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Ad Van Advertising Formats

High-Resolution Digital Van Advertising

Moving, immersive digital displays can showcase messaging and promotions on a constant broadcast or rotation, with each advertising vehicle normally available for up to eight hours a day – adapted to the times and locations frequented by your target audience.
Booked in 8-hour slots, with the same or different message (ad rotation) during your campaign, ad-vans are a great mobile media to tap into locations where, for example, other media are not present such as events, football grounds and more. They are also a great format to be more tactical with your marketing.

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Full Three-Panel Van Ads

Adding brand promotions and advertising campaigns to the sides and rear of a van ensures that your messaging is visible from any direction, augmenting the impressions achieved via pedestrians, motorists, commuters and passengers walking or travelling in any direction close to your display.
While this type of ad van advertising has excellent engagement, the mobile and compact nature of a specialist ad van is versatile enough to be adapted to any campaign, with unlimited ways to customise the messaging and content based on variables like location.

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Side and Rear Digital Van Ads

Targeted ad van advertising can provide a cost-effective solution. Multi-message campaigns can be displayed on rotation, or a partial share of the advertising space can be used to broadcast your advertising in high-footfall locations.
Brands can also use full wraps alongside digital displays to promote brand colours, logos, and imagery, and they can utilise real-time tracking and live social media broadcasts to see where their advertising panels are at any time.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Digital advertising vans, or digivans, are great tactical advertising spaces that can reach spaces or locations you normally wouldn't be able to reach. Think of sports venues.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The core difference between these two mediums is that one acts as a mobile billboard that travels to selected areas, although the same display is shown throughout each journey. In contrast, digital ad vans use billboards that act as video display screens—with data showing that as many as 94% of consumers will recall a digital billboard.
This type of promotion is highly effective, capitalising on the fact that viewers who are in specific locations or engaged in leisure activities like shopping, attending an event, or travelling within a city centre are in a receptive position and more likely to absorb the promotions shown.
Using high-impact video or audio and visual content provides cost efficiencies. Brands can extract maximum impressions by ensuring their target audiences are actively exposed to their promotions.
While each campaign is different, and the number and frequency of your ad van advertising displays will impact the overall value invested, this form of advertising often provides higher returns on investment than other mediums due to the ability to incorporate multiple messages within one display.
Brands can, for instance, target ad van advertising to locations, dates or venues, combine promotions related to varied products, services or offers, or use time-limited displays to raise awareness and interest in location-based offers and promotions.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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