Paid Social Advertising
Advertise on Reddit
Advertise on Reddit With One Day Agency
Reach engaged niche communities with low CPC and high ROI.
Reddit is a unique social community, where users submit content, participate in discussions or share news, with up and downvotes that impact visibility. With a whopping 510 million active monthly users and 70 million per day, it offers brands an opportunity to engage in 100,000+ active subreddits via targeted, impactful advertising.
In recent years, Reddit has grown into a place where contributors get involved in a discussion-led environment. Businesses can use that to integrate their marketing into authentic conversations and make the most of self-selecting audiences.
While often overlooked as a less visual or video-centric platform, Reddit is considered one of the most trusted sites for peer-to-peer dialogues, recommendations and product research. It is also responsible for countless viral trends – making reddit advertising an excellent way to build genuine brand loyalty.
The Advantages of Reddit Advertising
Reddit advertising delivers 12% better improvements in brand trust than comparable marketing formats through alternative social content sites.
Community-based promotions deliver outstanding returns on advertising spend, with a cost per action as much as 94% lower than conventional digital campaigns.
Ads that integrate into the Reddit culture achieve higher engagement levels and positivity, with human-moderated threads and user-based voting. That means brands engage directly with audiences in a way they can't on another platform.
The number of advertisers with campaigns on Reddit has increased by 50%, while channel ad revenues have grown 84% year on year, demonstrating its appeal.
Reddit Advertising Model
Businesses manage promotions through the Reddit Ads platform, which has several tools to track ad performance, target promotions to specific audiences and build new visuals.
Brands start by picking their preferred ad format, from Promoted Posts to Video Ads, Carousels and Conversation Ads – we’ll explain how these work shortly.
Next, they set their objectives, whether they're interested in boosting conversions, achieving better brand familiarity, increasing the number of app installs or encouraging more traffic to their websites.
Targeting allows businesses to define who they want to see their ads, with options to customise this by interests, locations and the subreddits users follow or engage with. There is also the option to build custom audience demographics for retargeting.
In terms of budgeting, we can pick from either daily maximum spends or set lifetime budgets, with bidding models that use well-known formats like cost per click (CPC) or cost per mille (cost per thousand impressions).
Reddit Ad formats:
Types of Reddit Ads
Promoted Posts on Reddit
Promoted Posts appear to Reddit users as if they are native content, which is ideal for brands that want to concentrate on brand awareness. Posts can be text, video, image or a combination of formats and are generally engineered to encourage reactions and responses rather than acting as ‘hard sell’ promotions.
Reddit Video Ads
Video campaigns autoplay in Reddit user feeds, commonly used to share intro videos, storytelling or demos, such as explainers about technical products or apps or 'how to' guides to show how a product or service works in action. They work best when accompanied by a strong CTA or headline that motivates users to react.
Carousel Promotions
These ads blend multiple videos or images in a sequence, allowing users to swipe through and view, for example, a range of products, a successive list of best-selling features, or browse offers and promotions through a single targeted ad.
Conversation Ads
Specific to Reddit, Conversation Ads are designed to be interactive and prompt discussions, primarily used by companies that want to create Q&A-style activations or that are running Ask Me Anything (AMA) campaigns or publishing a poll asking for audience opinions.
Reddit Takeover Ads
Takeovers are available within Reddit categories or even on the front page, generating optimum visibility. Businesses appear as a headline promoter on the page or category for up to 24 hours and can select categories most relevant to their desired audience demographic.
Who Is Reddit Advertising For?
Gaming and tech companies, using Reddit to publicise product launches and new beta-testing projects or gather feedback.
Electronics brands that advertise gadgets, devices and other products, using subreddits that share product comparisons and reviews to gain interest.
Hobby and lifestyle brands like those in fitness and crafting segments, selecting subreddits concentrated on certain activities or interests.
There is also a large concentration of B2B and financial services companies advertising on Reddit, using a platform where real expertise and in-depth discussions drive conversions.
Why Advertise on Reddit?
One of the most compelling aspects of Reddit advertising is that audiences are self-selecting. That means they pick the subreddits and threads they want to be involved in and ignore anything irrelevant to them. Brands can:
Reports within the Reddit Ads Manager show metrics like engagement patterns, which can be useful for brands testing campaign strategies or experimenting with different formats to see which works best.
How Can One Day Help?
One Day helps brands navigate the world of Reddit advertising, understanding the culture and style of the channel to create ads that turn into conversations audiences care about. We assist with selecting community-aligned subreddits and crafting creatives that slot into these perfectly.
Our all-senior marketing and advertising specialists are experts in generating visuals and messaging that produce excellent impressions, while building customer loyalty, tracking feedback and reactions, and reinforcing brand presence in carefully selected threads.
Latest Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Motorsports - Experiential OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Reddit is a unique channel because it's all about participating rather than conventional advertising. The best Reddit ads feel like a natural part of the discussion and belong within a debate or exchange of ideas and suggestions, with authenticity the most important ingredient.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
-
In 2025, daily active users have grown from 91 million to 110.4 million, with 26% of those users aged 12 to 28 (Gen Z) and 36% of users aged 29 to 44 (Millennials).
Reddit is often perceived as a primary source of product information for younger adults, while the highest returns on ad investments relate to gaming and fintech campaigns.
-
Reddit advertising is generally cheaper than Meta or Google, with costs varying by format and targeting. On average, CPCs range from $0.50–$4.00, with many advertisers seeing $0.50–$2.00, and CPMs usually fall between $1.50–$15.00 (niche subreddits often $2–$4, while front-page or broader placements can hit $6–$8+). Some campaigns even report clicks under $0.20, showing how cost-efficient Reddit can be when ads resonate with the community.
The platform requires a minimum $5 daily budget, with baseline bids starting at $0.10 CPC and $3.50 CPM in major markets. Promoted posts are typically the most affordable, while video, display, and takeover ads cost more. Overall, Reddit offers strong value for brands aiming to reach highly engaged niche audiences, but performance depends heavily on creative relevance and subreddit targeting.
Full-funnel Advertising Agency
What our clients are saying…
Advertise on all paid social formats
Get in touch today.
Looking for a paid social agency in Manchester or London? Get in touch with us about Reddit Advertising and Media Planning.