One Day Agency
Marketing Tools & Calculators
Marketing Scorecard
A diagnostic that scores your marketing performance across key channels and metrics so you can identify strengths and weaknesses at a glance.
UTM Tag Generator
A generator that creates consistent, custom UTM parameters so you can track campaign performance cleanly in analytics.
ROI Calculator
A tool to calculate return on investment by comparing revenue generated against marketing spend, giving you a clear efficiency figure.
ROAS Target Calc
A calculator that helps define achievable return-on-ad-spend targets based on revenue goals and budget inputs.
Reach and Frequency Calc
A calculator that helps define achievable campaign reach and ad frequency targets based on audience size and budget inputs.
Search Ads Preview
A previewer that shows how your responsive search ad might display across different formats so you can optimise headlines and descriptions before launch.
Color Stroop Test
A simple cognitive test measuring focus and reaction speed by challenging users to name the colour of a word that spells a different colour.
Arrows Stroop Test
A variation of the Stroop test that evaluates attention and cognitive control by having users respond to arrow directions conflicting with position cues.
Paid Ads Text Safe Area Calc
A calculator tailored for designers building creatives specific to paid social ads. Choose your platform and your format, and get your safe text area.
Creative Calculator
The Creative Composition Calculator is a precise, format-agnostic design tool that helps you calculate the mathematical focal points of your creative assets.
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