Ad Tech

Paid Social Ad Template

Note: These safe zones are best practices based on current platform UI. Always treat these as "Design Safe" guides rather than fixed rules.

Paid Social Safe Zones

Select Platform

Select Ad Format

Safe Area Specs

Download PNG Overlay

Paid Social Text Area Safe Zones Template

Ensure your paid social creative assets are never obscured by platform UI elements. Use our Ad Templates specific to Paid Social Ads Creatives.

Why a Calculator just for Ads?

Designing for Paid Social is different from organic content. "Sponsored" posts come with extra interface clutter: Shop Now buttons, carousel indicators, "Sponsored" labels, and app store overlays.

If you use organic safe zones for your ads, your most critical elements—your hook, your subtitles, and your Call-to-Action—risk being hidden behind the interface. When a user can't see your CTA, your conversion rate drops.

This tool gives you the specific "Design Safe" dimensions for performance creatives, ensuring your message is visible 100% of the time.

How to use the Paid Social Tool

Select your Platform: Choose from Meta (IG/FB), TikTok, YouTube, Snapchat, LinkedIn, Pinterest, or X.
Select your Ad Format: Pick the specific placement (e.g., Instagram Paid Reel or LinkedIn Vertical Video).
Choose your Mode:
- Standard: The balanced safe zone. Perfect for most creatives.
- Strict: An extra-conservative zone. Use this if your video has heavy subtitles or crucial legal text you absolutely cannot risk covering.
Design with Confidence: Use the generated pixel dimensions to set up guides in After Effects, Figma, or Premiere Pro.

The "Design Safe" Philosophy

Social platforms update their interfaces constantly. What was safe yesterday might be covered by a new "Like" animation today.

This calculator uses "Best Practice" Design Margins.

For Rigid UIs (Meta, TikTok, Shorts): We use pixel-perfect data based on the current interface overlays.
For Fluid UIs (LinkedIn, X, In-Stream): We use a 5-10% Safety Buffer. This ensures that even if the app updates or the user is on a strange device size, your logo and headline remain centered and readable.

Download our Ad Template

Use it for designing your paid ads creatives. Choose your platform, your format, and click on the download png button for a ready to use overlay that you can put on top of your design.

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Frequently Asked Questions.

Paid posts have more UI elements. For example, an organic Instagram Reel typically has a thin caption area. A Paid Reel often forces a "Shop Now" banner and a darker gradient at the bottom, eating up an extra 100-200 pixels of space. Designing for organic specs will often result in your ad copy being illegible.
"Standard" follows the official or most common UI layout. "Strict" adds extra padding to account for variables like lengthy captions, collection ad overlays, or smaller mobile screens. If in doubt, go Strict.
Unlike TikTok or Instagram, which have very standardized mobile interfaces, LinkedIn and X feeds vary wildly between desktop, mobile web, and app versions. There is no single "overlay" to measure. We provide Design Safe Margins (typically centered 80-90%) which act as a universal safety net across all those device types.
This tool helps with visibility, not policy. It ensures your text isn't covered. It does not check for things like "too much text" (the 20% rule) or restricted content categories. Always follow the official advertising policies of the platform.