Taxi Advertising
Engage with consumer and business audiences with high-impact media in the busiest towns and cities.
A leading Taxi Advertising Agency in London and beyond.
Taxi Advertising has the power to influence a huge and varied audience of passengers, tourists, business people, consumers and more in several of the UK’s busiest towns and cities. Using the iconic and instantly recognisable London Black Cabs, advertising on taxis can help your creative campaign make a big impact on your potential customers and buyers.
Taxi Advertising offers a few options such as Taxi Wraps or Taxi Full Livery for maximum brand impact, Taxi Super Sides that can be scaled into hundreds of taxis with cost-effective coverage, and finally, close engagement with passengers using Taxi Tip Seats ads.
The impact of Taxi Advertising
Taxi Advertising is a great high-impact media that scales and it is a preferred advertising medium for connecting with a vast urban audience of millions. This is especially the case for London Taxi Advertising. According to the data:
A single London Taxi is used by 1,100 passengers every month.
A London Taxi LIvery can stack up to 1.8 Million impacts across Adults ABC1.
80% of ABC1s can recall a Taxi Advert they have seen in the past week.
Each London Taxi is seen 8 Million times every month.
Each year, branded taxis will be seen over 75 million times
Black Cab Taxi Advertising is an effective 24/7 moving billboard, sharing your branded message with varied audiences such as tourists, business people, consumers, pedestrians, and more.
How One Day Agency can help.
As an Integrated Agency with an all-senior team working with some of the largest and smallest brands in the world, our experience with Taxi Advertising is unrivalled. We also vet and work with preferential partners capable of delivering Taxi Advertising on Black Cabs anywhere in the UK and other types of taxis in International Markets.
Taxi Advertising Formats
Taxi Full Livery or Taxi Wraps
Black cab taxi advertising in London, for example, is seen 8 million times every single month and studies say that 90% of people agree that they are absolutely easy to spot and recall. And there’s simply no better way to stand out than with a Taxi Full Livery. You won’t miss these fully wrapped taxis in any city centre. High-impact, they all make a great photo for a PR story such as a product launch.
Taxi Supersides
For high coverage and frequency, and both short and medium-term campaigns, Taxi Superside is the perfect marketing tool and at a cost-effective price. Unmissable!
Taxi Tip Seats
Taxi passengers are ABC1s and typically spend over 25 minutes commuting inside a taxi making it a prime opportunity for your marketing message. If your brand is looking for a premium urban and travelling audience, you can’t get any better media. Plus, since passengers are sat in close proximity to the advert and for a long period, you can really extend your message content.
Taxi Interiors
Taxi passengers are ABC1s and typically spend over 25 minutes commuting inside a taxi making it a prime opportunity for your marketing message. If your brand is looking for a premium urban and travelling audience, you can’t get any better media. Plus, since passengers are sat in close proximity to the advert and for a long period, you can really extend your message content.
Taxi Advertising Digital Screens
You might have noticed taxis in prominent cities showcasing striking digital ads on screens positioned right within your line of sight. This expanding type of out-of-home (OOH) advertising offers chances for brands to connect with, captivate, and sway a diverse group of people, including passengers, tourists, commuters, and consumers, across the busiest urban areas in the UK.
Frequently Asked Questions.
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Taxi advertising is a form of transport advertising where advertisements are displayed on the exterior of taxis or inside taxi cabs. These advertisements can take various forms, such as decals or wraps on the exterior of the taxi, in-cab displays, or branded interior materials.
Taxi advertising is a popular marketing strategy in urban areas where taxis are a common mode of transportation. It allows advertisers to reach a diverse and potentially large audience as taxis move through city streets, often prominently displaying the advertised products, services, or messages to passengers and passersby.
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The effectiveness of taxi advertising varies depending on factors like location, ad design, target audience, campaign duration, and competition. In densely populated urban areas, well-designed taxi ads can reach a broad audience, but their impact hinges on creative and eye-catching designs, alignment with the target audience, clear calls to action, and the ability to track and measure results. Success in taxi advertising depends on careful planning and execution within the context of broader marketing objectives.
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Yes, you can advertise on black cabs. In many cities around the world, including London, black cabs are a popular choice for taxi advertising.
Black cab advertisements can be displayed on the exterior of black cabs through methods like decals, wraps, or roof-mounted signs, as well as on the interior of the cabs. Advertising on black cabs provides a prominent and mobile platform to reach a diverse urban audience, making it an effective and visible advertising channel in densely populated areas.
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What our clients are saying…
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Media Planning and Buying
All Nationwide Regions & Locations
South West, Southern, South East, Midlands, Eastern, North West, North East, Wales, Scotland & Northern Ireland.
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
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