Advertising Formats
Black Cab Advertising
A leading Black Cab Advertising Agency in London and beyond.
Engage With Affluent City Audiences With Black Cab Advertising
Black cabs are an iconic part of the London cityscape. However, these traditional taxis aren't limited to the capital. They are also found in other metropolitan areas like Manchester, Birmingham and Liverpool – although with different licensing agreements than those in London.
From an advertising perspective, black cabs are an excellent option, not least because they are 100% accessible, enormously popular with wealthy business people who prefer to travel privately, and among international tourists who rely on cabs to travel around the most famous sights and attractions.
Marketing through black cabs isn't only about prestige and positive brand associations. Data has shown that 80% of higher-net-income individuals can recall a specific taxi ad they've seen. The fleet comprises just under 15,000 registered London black cabs, 1,300 in Birmingham, and around 2,500 hackney carriages in Liverpool, with numerous ways to incorporate them into your campaigns.
Why Advertise Through Black Cabs?
Brands can choose between interior and exterior ads, each offering distinct advantages. Companies can also be strategic about their marketing, selecting routes or services that focus on particular areas, using hyperlocal or time-based targeting to position their promotions in front of the right audiences.
Interior ads, such as tip seat graphics, are a great way to engage with viewers when they represent a captive audience. The average black cab journey time is 25 minutes, allowing businesses to utilise this extended period to ensure their messaging gets across and isn't easily forgotten.
In contrast, exterior wraps, liveries and supersides are displayed prominently and continually as cabs complete each journey, showcasing adverts to motorists, pedestrians and public transport passengers simultaneously, often with repeat exposure for those visiting or working in each city.
Why One Day?
One Day is a full-funnel marketing and advertising team, ensuring every client has access to the breadth of our expertise. Whether you need help with ambitious campaign development or creating effective cross-channel marketing strategies, we're here to assist.
We offer years of expertise in out-of-home, digital and broadcast marketing, with advanced ad tech specialists who can steer you through both immersive video and digital advertising screens, traditional outdoor advertising and online campaigns.
Black Cab Advertising: Key Formats
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![Black Cab Wraps and Liveries]()
Black Cab Wraps and Liveries
Wraps and liveries are displayed across the full exterior of a black cab, turning a familiar part of city life into a mobile advertising billboard that uses taxi routes and lanes that travel into high-footfall retail areas and the heart of each city centre.
Brands can also pick supersides, which deliver an impact without the budget linked with full liveries. These panels are shown on either side of the cab and provide good visibility for all passersby and other motorists.
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![Supersides on Black Cabs]()
Supersides on Black Cabs
Black cab supersides use vinyl panels fitted to the side of the cab to deliver large, high visibility messages that naturally sit at pedestrian eye level. This format maximises exposure as people walking or driving alongside the cab absorb the creative in full.
Superside vinyls are a cost effective option for brands that want strong street level impact without obstructing passenger visibility. The material ensures the cab remains comfortable for riders while giving advertisers a clean, uninterrupted canvas to showcase their message.
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![Interior Black Cab Advertising]()
Interior Black Cab Advertising
Brands that want to engage with affluent businesspeople, international visitors and mature audiences who prefer the comfort of black cabs can utilise a range of advertising options, including interior graphics panels, branded receipt pads, tip seats and static or video in-vehicle screens.
Most passengers spend a prolonged period completing each journey, which means calls to action, promotional offers and impactful visuals are far more likely to be noticed and remembered when positioned strategically inside the vehicle.
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![Digital Billboards in Black Cabs]()
Digital Billboards in Black Cabs
An increasing proportion of the black cab fleets in each major city incorporate digital screens, which brands can use to display video-based promotions or rotating imagery, maximising the effect of their advertising during passenger journeys.
Businesses can also be tactical about the promotions they show, targeting services aimed at professionals during peak commuting hours, or ensuring campaigns that offer hospitality services for tourists are displayed over midday periods.
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‘‘Black cab advertising is about understanding the city's flow. We leverage deep media partnerships to curate routes and formats, ensuring your brand doesn't just travel, it lands in front of the right eyes at the right moment.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The restrictions and regulations you need to be conscious of will depend on where you want your black cab advertising campaigns to be actioned, because although TfL manages the London fleet, there are also considerable numbers of black cab services in other authority areas.
Generally, you'll need to ensure that black can promotions don't contain anything perceived as offensive, including ads for gambling, and only show imagery and creatives that are considered appropriate for passengers of all ages.
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General taxi advertising involves placing promotional ads on vehicles of any size or status – most of which are standard passenger vehicles. Although taxi advertising itself can be very effective, black cab marketing stands out because:
Black cabs have a higher height profile and elevate promotions above other vehicles in long queues of traffic, which means more pedestrians and shoppers will see advertising than they might on an alternative taxi.
Particularly in London and other major cities, black cabs are a traditional part of the city's heritage and are instantly recognisable. Black cabs are also seen as a higher-end form of transport, primarily used by those for whom comfort is their biggest priority.
Black cabs are fully accessible, making them a go-to form of transport for many people visiting the UK in groups who need extended seating capacity, or for passengers who want to travel in style without navigating queues and steps with a mobility aid or buggy.
Importantly, black cabs are more trusted than other taxis or ride-sharing vehicles, which creates a positive correlation between your brand and the places where your ads have been seen.
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We've mentioned that most black cab passengers tend to be affluent professionals, but it's worth noting that around 66% of all people use a taxi or private hire vehicle at least twice a year. Additionally, cabs are often preferred by tourists who find public transport networks hard to navigate.
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Taxi Advertising and Media planning.