Bus T Side Advertising with One Day

Bus T sides offer very similar benefits to supersides - they command attention, granting brands all-important visibility that outshines any competing visual elements in the vicinity.

These advertising formats deliver a high profile, substantial broadcast coverage, effectively engaging both vehicular and pedestrian audiences with a well-balanced distribution of 45% and 55%, respectively.

T sides provide opportunities for creative expressions, with the T drop equal in size to a traditional 6-sheet poster.

Get in touch with One Day and speak to our bus advertising experts to discuss how your brand can advertise on bus T sides.

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What are Bus T Sides?

As the name suggests, bus T-side ads cover the horizontal area at the top of a double-decker bus, dropping down to eye level towards the front of the bus.

The bus t-side is one of the most premium traditional bus advertising formats and an immediately recognisable one on the high street. Just like its brother Bus Superside, this format cuts through and rises above the urban clutter to maximise exposure over busy crowds and other vehicles.

If you take a trip to a city centre (or anywhere where double-decker buses are in operation) you’ll instantly recognise this ad format to be one of the most recognisable, impactful and eye-catching of all bus advertising formats.

If strategically placed in a busy city centre, your message will projected to thousands (if not millions) of people every day. For example, in London, 1.1 million people commute to the capital every day.

How One Day Can Help

Navigating the implementation of bus T-side advertisements involves intricate planning and execution.

Given the substantial variations in bus advertising regulations, options, companies, and formats across diverse cities and regions in the UK, it becomes crucial to partner with an integrated agency that has mastered the dynamics of the market.

As a seasoned media agency based in Manchester and London, we are well-equipped to guide you through the complexities, aiding you in making informed and strategic decisions regarding bus T-side advertising—whether as part of a comprehensive campaign or as the sole focus of your Bus Advertising initiatives.

Our extensive experience includes successful collaborations with numerous brands, leveraging bus T-sides for effective communication on local, regional, and national scales.

Feel free to reach out with your specific brief or requirements for a personalised media plan, or explore our portfolio to gain insights into our work with brands of varying sizes.

Our Work

Bus T Side Sizes

UK Bus T-side sizes

Generally, bus t-sides are available in the following display sizes:

OST
FST
Equal T

Bus t-sides can also come in a mega T-side format.

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Ricardo Seixas, Founder and CEO, One Day Agency

“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

Non-Alcoholic Beer - Out-of-Home Campaign

FMCG - Out-of-Home Campaign in Ireland.

Frequently Asked Questions.

Bus T-sides, or bus T-side advertising, offer several advantages as a part of an integrated strategy:
High Visibility: Bus T-sides provide a large and prominent canvas for advertising, ensuring high visibility to both pedestrian and vehicular traffic. This can enhance brand awareness and recognition.
Mobile Advertising: Buses move throughout urban and suburban areas, allowing advertisements on T-sides to reach diverse audiences in different locations. This mobility increases the exposure of the brand message.
Targeted Marketing: Bus routes can be strategically chosen to target specific demographics or geographic areas. This allows advertisers to tailor their message to a particular audience based on the routes covered by the buses.
Premium advertising real estate: Due to the high-frequency nature of a bus T-side ad, this advertising format is considered ‘premium’ and as such, is perfect for ambitious brands looking for maximum exposure.
Local and Regional Impact: Bus T-sides are effective for local and regional marketing efforts. They can help businesses connect with communities in specific areas, making them ideal for businesses looking to build a strong local presence.
Creative Opportunities: The large surface area of bus T-sides provides ample space for creative and eye-catching designs. Advertisers can use this space to convey a compelling message, showcase products, or use visually striking graphics.
Frequency of Exposure: As buses operate regularly on their routes, the frequency of exposure to the advertisement increases. This repetition can reinforce the brand message and improve recall among the target audience.
Dynamic and Modern Image: Utilising bus T-sides can give a brand a dynamic and modern image. It demonstrates an innovative approach to advertising and aligns the brand with the urban environment.
A mega T side is, as the name suggests, a larger version of the T-side and is a great way for brands to dominate the ad space on a bus.
They offer a significantly expanded creative space compared to the standard T-side, particularly in a landscape orientation.
This format is accessible in 11 crucial city centre dominations, providing exclusive ownership for a single advertiser with a 100% share of voice.