International Advertising

Billboard Advertising in Japan

Billboard Advertising in Japan with One Day Agency

Compete in the World’s Third-Largest Economy With Japanese Billboard Advertising

Some of Japan’s billboards are famous worldwide — not just for their size, but for their sheer spectacle. From the iconic Glico Running Man in Osaka’s Dotonbori district to the towering LED screens of Tokyo’s Shibuya Crossing, these billboards aren’t just ads — they’re landmarks.

But this isn’t the only reason billboard advertising in Japan is appealing. Areas in Tokyo, Kyoto, and Osaka are highly populated, with extended reach achieved by every individual billboard placement and with opportunities to secure tactical billboards around transit hubs, visitor attractions and roadways used by tens of thousands daily.

Surges in international visitors, from commercial investors and business owners to tourists, have contributed to a spike in overseas spending in Japan. This reached around £41 billion last year, which highlights the demand for premium billboard space in Japan's most densely populated and busiest urban areas.

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Why Advertise Via Japan Billboards?

Impactful, immersive billboards are part of the urban landscape, and settings like the Shibuya Crossing, the iconic Tokyo intersection home to the Sony MODI Building, Shinjuku Station, one of the world's busiest train stations, and the Dotonbori entertainment district in Osaka, offer excellent ways to expose your brand and reach diverse customer audiences with one standout billboard display.

Interest in Japan is equal parts cemented in the visitor attractions and natural landmarks like Mount Fuji and the affluence and modernity of cities like Tokyo, famous for its ultra-contemporary skyscrapers and vibrant, lively social scene.

Japan is a highly strategic East Asian region, as an appealing market for brand advertisers that also offers access to multinational demographics from across the territory.

The majority of Japanese visitors arrive from Eastern Asian countries, including South Korea and China, which presents an opportunity for advertisers to showcase their brands and messaging to affluent consumer segments and break into lucrative markets with strong growth potential.

Why One Day?

One Day is a fully integrated marketing and advertising team comprised entirely of senior advertising and marketing experts. We use advanced advertising technology to help you get the best results from your Japanese billboard campaigns.

With tools like automated media buying and real-time tracking, we make sure your billboards reach the right people and perform at their best.

Our approach combines smart technology with top-level creativity. We create high-impact billboard campaigns in Japan that get real results — helping you stand out in the profitable East Asian market and hit your goals for visibility, engagement, and conversions.

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Japanese Billboards Formats

Classic Japanese Billboards

Billboards remain a focal aspect of the Japanese landscapes - particularly in major cities. They are present in most pedestrian areas, retail districts, and high-traffic zones, elevating your promotions or offers above the famous skyline with superb visibility across thousands of viewers.
Options include billboards around the Tokyo Skytree observation deck, advertising across transport routes connecting visitors with the Imperial Palace, and kawaii-style campaigns designed for younger audiences around the Harajuku district in Shibuya.

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Digital Billboards and Screens

There is little doubt that interest in attention-grabbing, data-led 3D and digital screens is at the forefront of Japan's billboard advertising industry. Options exist to position your brand in stations, public spaces, and shopping malls, adapting the promotions to varied aspects like the time of day or local events.
Japan is well-known for the captivating nature of its advertising, with the Nike 3D billboard in Shinjuku and tactically positioned digital screens in AEON Laketown and LaLaPort Tokyo Bay having remarkable impacts. These screens, along with those in Ginza, are aimed at upscale visitors who use the fine dining and high-end brand stores.

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Transit Advertising Through Japan Billboards

The transport systems in and around Japan are renowned for their efficiency, including the Tokyo network—the third best individual system in the world—and the bullet trains, or shinkansen, that connect every neighbourhood and city in the country, spanning Hokkaido in the north to Kyushu in the south.
Billboards in and around stations such as the Yamanote Line, used by Tokyo commuters, Shimbashi Station, Tokyo Station, and the Ikebukuro Station Central Ticket Gate are just a few examples of placements that offer excellent impressions and returns.

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Airport Billboard Advertising in Japan

Japan has two major airports that are popular with brand marketers. These airports offer options to market promotions or concepts to locals, commercial visitors, and tourists. Tokyo Haneda Airport is the primary airport for Japan Airlines and All Nippon Airways, while Narita International Airport manages a larger volume of international passenger traffic.
Options like landside billboards at entry and departure gates, roadway advertising around networks and public transport connections, or indoor billboards in terminals, business lounges, and screening areas can connect brands with millions of viewers every year.

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Place-Based Billboard in Japan

Location-based billboards enable brands to align their placements and formats with specific demographics. Tokyo Big Sight, or the Tokyo International Exhibition Centre, is a great illustration of how brands can their offerings within the city's Odaiba area, aligning promotions during events, conferences, and trade fairs that resonate with their target demographics.
Other options include billboards in and around the Makuhari Messe convention centre in Chiba City and retail-focused billboards in shopping malls and districts like the Karuizawa Prince Shopping Plaza, the Mitsui Outlet Park Kisarazu, and the Koshigaya LakeTown Station, which connects travellers with the AEON LakeTown mall.

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Meet the Media Planning Team

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Meet One Day Team

“Billboards in Japan are more than placements — they’re part of the cityscape, part of the story. At One Day Agency, we craft campaigns that respect Japan’s visual culture while standing out in all the right ways. From the neon of Shibuya to the elegance of Kyoto, we bring global brands to life with local insight and world-class execution.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The regulations around outdoor advertising, including billboards, are focused on a need to protect the scenic beauty of Japan's cities and rural areas while emphasising public safety – which applies primarily to roadside and highway advertising.
One Day's international billboard advertising consultants can provide full information and advisory support to help brand clients develop immersive and compliant billboard campaigns that adhere to all the relevant marketing rules in Japan.
Japan is known for its large and affluent consumer market, its status as a country that embraces innovation and quality, and its position as a strategic gateway for companies keen to do business or gain market share across the Asia-Pacific region.
With a robust and stable economy, significant interest in global brands, and a business-friendly environment that appeals to investors and businesses, Japanese billboards are an attractive solution for brands across sectors.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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