International Advertising

OOH Advertising in Dubai

OOH Advertising in Dubai with One Day Agency

Maximise Brand Interest With Impactful OOH Dubai Advertising in the Affluent UAE

Dubai is one of the seven emirates and a wealthy, focal destination for brand marketers looking to insert their products, brands, or services into the opulence of a city that houses modern marvels like the Burj Khalifa. It is considered a go-to destination for celebrities, influencers, and advertisers alike.

It’s no surprise that OOH advertising in Dubai is highly popular. Part of Dubai’s appeal is undoubtedly its iconic skyline, with the Burj Khalifa as the tallest building internationally. There are also numerous OOH advertising placements in a business-friendly environment, particularly the Sheikh Zayed Road, with bridge banners across most overhead motorways and digital screens in countless shopping malls.

As one of the world’s most famous tourist destinations, Dubai’s population of around 3.65 million is surpassed multiple times by record-breaking arrivals, totalling over 18.7 million last year, who arrive from international destinations. There has been a 9% growth in tourist and commercial travellers year on year. This has made Dubai a prevalent hub for commerce, trade, industry and OOH advertising.

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Why Use OOH Dubai Advertising?

A diverse and multicultural population, owing to the influx of foreign national expatriates, business owners, investors, and professionals, means brands can reach audiences from limitless destinations, utilising the thriving economy and infrastructure to achieve competitive returns on their advertising investments.

Targeted out of home advertising placements near high-traffic shopping malls, commercial districts, and tourist attractions ensure that brands can be tactical in their spending. The options to integrate high-profile billboards, with ultra-large placements as much as 16 metres high and 200 metres long, eclipse the advertising real estate available in many other cities.

Dubai’s consumer markets have a significant focus on ultra-luxury, premium products and added-value services. The low-tax environment and interest in global, prestige brands also open up opportunities for companies to gain new audiences, maximise profitability and attract high-net-worth clientele who prioritise quality and value over pricing premiums.

Why One Day?

One Day's all-senior marketers and advertisers have years of out of home advertising expertise and work with every brand to create custom media buying strategies and develop winning campaigns. We have the depth of knowledge necessary to select specific OOH formats, messaging, creativity and campaign placements that will deliver.

With a global reach and offices across Europe and the UK, we appreciate the complexity of creating brand awareness and followings in new jurisdictions. Our role is to leverage our advanced ad tech and multi-skilled teams to ensure each campaign is perfectly delivered, aligns with audience expectations and cultural norms, and is well-positioned to achieve excellent outcomes within each market.

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Dubai OOH Advertising: Key Formats

Billboard advertising in Dubai

Billboards, huge-scale bridge banners, static posters, and skyline advertising are core features of the Dubai city landscape, with some of the largest and most unmissable billboard formats anywhere in the world a prominent aspect of the skyline.
Brands use the size and visibility of billboards to their advantage, positioning promotions in high-footfall malls, advertising around business lounges and airport terminals, and reserving prime advertising real estate in areas like the Dubai International Stadium.

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Digital OOH Screens

Dubai may have more digital billboards than any other city, with some of the most impressive including the Jawhara on Sheikh Zayed Road, between the Dubai Mall and The World Trade Centre, and the electronic display on the south aspect of the Burj Khalifa.
Digital is a fast-growing element of Dubai’s advertising infrastructure, and brands use it to create immersive, moving, and 3D digital displays that capture attention. They focus on areas where viewers have a high intent to buy or engage in services.

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OOH Transit Advertising

Dubai's hyper-efficient public transport system is a great way to reach wider audiences or specific demographics using the services managed by the RTA – including the Dubai Metro, water taxis, city-wide trams and bus services.
The Dubai Metro offers some of the highest-impression billboard spaces, used by most residents and visitors, while the Dubai Tram is a great option for targeted advertising, connecting some of the key destinations like Dubai Marina and Jumeirah Lakes Towers.

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Airport OOH

Dubai has two major airports: Dubai International Airport, which is the world's business airport, and the newly developed Al Maktoum International Airport, which is purported to be five times larger and will claim the title of the largest airport internationally.
Billboard screens and banners in the airport offer standout engagement metrics, with 92.3 million passengers travelling through Dubai International last year and with popular business and first-class lounges that offer opportunities to target promotions to the most affluent users and travellers utilising private aircraft services.

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Place-Based Advertising

Location-based advertising combines detailed analytics and data about the areas, billboards, placements, and formats that will generate the greatest profitability. Many brands use this to design campaigns specifically for commercial travellers, investors, and business owners within Dubai.
Some of the in-demand place-centric advertising options include the Madinat Jumeirah Conference & Events Centre, the largest event space in Dubai, the Grand Hyatt Dubai Convention Centre, and, of course, the Dubai World Trade Centre, a leading event venue and exhibition location.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“OOH in Dubai isn’t just about being seen – it’s about being unforgettable. At One Day Agency, we know how to make your brand stand tall among the skyscrapers and sun. From Sheikh Zayed Road to The Palm, we plan media with precision, local insight, and the kind of creative edge that turns heads in a city that never stops looking.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Companies keen to launch campaigns in Dubai may require permits from various authorities, including the Dubai Municipality, the Department of Economic Development, and the Roads and Transport Authority, depending on the nature and location of their planned advertising.
OOH promotions must be supported by the necessary licenses and permits, many of which are designed to ensure that out-of-home advertising complies with localised laws and cultural norms.
One Day can provide further assistance and advisory support to ensure you complete the relevant applications and create campaigns that will comply with all the applicable regulations.
The biggest stumbling block for companies advertising in new countries, cities, or jurisdictions is that consumer trends, appetites, budgets, and placements are distinct. Localised knowledge is key to ensuring your promotions return the outcomes you expect.
If you’d like to learn more about OOH Dubai advertising, you are welcome to get in touch at any time to discuss the options.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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