International Advertising

Times Square Billboard Advertising.

Advertise on Billboards in Times Square

Target millions of viewers on Times Square’s iconic digital screens and billboards.

Times Square is one of the world's most iconic locations and a highly visited tourist attraction, with approximately 330,000 people passing through every day. Given this vast number of 'eyes,' Times Square is an ideal place to communicate your message through its numerous billboards and digital screens that are synonymous with the area. As a leading media buyer, One Day can connect you with New York audiences through effective Times Square advertising campaigns.

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Times Square Advertising: The Stats

Times Square advertising and its digital billboards are accessible to companies of all sizes.

Fun Facts:

174 Million People enter the Times Square Bowtie annually.
Approximately 330,000 pass through Times Square Daily (View Source)
53% of Residents are considered high-income, educated young professionals who are mobile and progressively early adopters with cutting-edge retail preferences.
47% of visitors continue to share on social media after they visit Times Square.
The Times Square crowd is a late-night crowd: over 85,000 pedestrians enter the Bowtie from 7pm-1am

How One Day Agency can help.

At Oneday Agency, we specialise in helping companies advertise in Times Square, effectively reaching America’s most desirable and hard-to-reach audiences. With our extensive expertise and industry knowledge, we guide you through the entire process, from selecting the optimal locations and formats for maximum impact to crafting compelling messages tailored to the diverse and dynamic crowds of Times Square.

By leveraging our strategic insights and established relationships with media owners, we ensure that your brand not only stands out amidst the bustling environment but also resonates deeply with the millions of viewers who pass through this iconic location daily.

Our Work

Times Square Advertising Formats

The Takeover Billboards

Arguably the most famous billboard in the world! This is the most Instagrammed billboard globally.

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Digital Crown Billboards

The Digital Crown sits regally above 44th and 45th Street, staring into the most desired pocket of The Square known as the “Bow-Tie”. This oversized digital spectacular offers massive visibility into the most congested pedestrian plaza space in the Square and adjacent to the famous Duffy Square.

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Digital Godzilla Billboards

Located at the crossroads of the world in the heart of Times Square. The most technically advanced screen in the United States with unmatched 4K, lifelike quality. Generates over 1.5 million daily impressions.

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Digital Big Kahuna Billboards

Located at the crossroads of the world in the heart of Times Square. The most technically advanced screen in the United States with unmatched 4K, lifelike quality. Generates over 1.5 million daily impressions

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20 Times Square Billboards

High-profile full-motion digital spectacular located in the heart of Times Square, adjacent to TKTS and Duffy Square, where thousands congregate daily. Great visibility from the Broadway Pedestrian Plaza, providing the opportunity to connect for extended periods of time.

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1560 Broadway Billboards

High-profile digital is located in the heart of Times Square and adjacent to TKTS and Duffy Square, where thousands of people congregate daily. Unparalleled visibility, with the Broadway Pedestrian Plaza providing the opportunity for people to convene for long periods of time.

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NASDAQ Billboards

This iconic LED display stands over seven stories tall and commands the attention of the bustling vehicular and pedestrian traffic throughout Times Square. This is one of the most powerful digital displays in Times Square. NASDAQ Market Site receives worldwide coverage for opening and closing bell ceremonies when US markets are open as well as the New Year’s Eve ball drop ceremony.

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Thomson Reuters

Standing at 22 stories tall, the Thomson Reuters sign consists of 11 uniquely-sized, high definition LED screens, located directly adjacent to 7 Times Square, home of the famous New Year’s Eve Ball.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Times Square is the pinnacle of advertising, offering unmatched visibility; its iconic location, constant foot traffic, and global recognition ensure that your brand stands out in the heart of NYC. And let’s not forget that is one of the most photographed places on Earth ensuring your ad lives on across social media and more.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The cost of a billboard in Times Square can vary widely depending on the location, size, and duration of the advertisement so it’s best to get in touch with our Times Square Billboard Advertising experts above to discuss. As you would expect, premium locations and larger digital screens typically command higher prices due to their visibility and high traffic. Also, Billboards are likely to cost more during high profile events like the yearly New Years Eve Parade.
Selecting the most suitable media for international advertising is akin to choosing the right brush strokes for a masterpiece. It hinges on an intricate blend of factors, including the nature of your product or service, target audience, and budget.
The advertising options are vast: global platforms like the Internet and TV offer broad reach, while local media channels enable a more tailored approach. A wise strategy often combines the two, capitalising on the strengths of each.
Social media platforms are a dynamic arena, allowing businesses to engage with a global audience, while traditional media, such as TV and radio, continue to have their place in many regions.
Outdoor advertising is a great way to get eyes on your brand - especially when entering new international markets.
The magic lies in the orchestration, striking a harmonious balance between global presence and local resonance to paint a compelling international advertising canvas.
It’s best to speak to our international advertising experts for further direction.
We immerse ourselves in the cultural intricacies of each market you intend to reach. This entails understanding the values, customs, and nuances that shape the local context.
Next, we tailor your message to align with these cultural sensibilities, ensuring that it strikes a chord with the hearts and minds of your intended audience. Language is a potent tool in this process, requiring precise translations that not only convey words but also capture the essence of the message.
Visual elements, such as imagery and symbolism, must also be carefully chosen to avoid inadvertent cultural missteps. Cultural awareness is the key to creating an advertising message that transcends borders, resonating with people from different walks of life and backgrounds. It's a challenging yet rewarding journey, where a deep appreciation for diversity becomes your compass in crafting a compelling, cross-cultural narrative.

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Our Work

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”