International Advertising

Advertise in Prague

Advertise in Prague with One Day Agency

Connecting Brands and Central European Audiences With Prague Advertising

Prague, the capital of the Czech Republic or Czechia, has seen substantial growth across its economy, not least within the advertising sector. It hit a record high of a staggering £4.2 billion in spending last year. There is a particularly strong focus on outdoor marketing for goods and services brands.

With an enviable position on the Vltava River, Prague is also Bohemia's capital and presents advertisers with a compelling opportunity. Prague blends affordability, boosting campaign returns, and access to wider European markets as a high-demand tourist destination where marketing is considerably more accessible than in almost any other European capital.

With 6.3 tourists visiting the city for every single resident, the diversity of the audience is considerable, with a population of 1.335 million that welcomes 8 million international and domestic arrivals per annum, around half of which travel from outside of the EU.

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Why Advertise in Prague?

Prague has seen a resurgence in its visitor economy and economic affluence that surpasses pre-pandemic levels. Last year, it was named one of the ten global cities every traveller should visit, with a 28% increase in tourist numbers recorded.

The out-of-home advertising segment in Prague plays an important role in the overall marketing space in the Czech Republic. It is worth an estimated £96 million per year to the national GDP, owing to the fast-growing digital and outdoor advertising infrastructure, which accounts for over 30% of nationwide campaigns.

Brands looking to engage with European audiences have a wealth of choice, with over 174 outdoor billboards within the city proper, a significant number of digital out-of-home placements, low costs for displays even in premium locations, and the chance to position their promotions in a market that is forecast to achieve 8.25% growth year on year.

Why One Day?

One Day helps brands navigate the complexity of cross-channel and multinational campaigns, highlighting advertising opportunities in some of the most exciting, rapidly evolving and cost-effective countries and cities around the world.

Our all-senior team provides end-to-end assistance, ensuring brands know the best ways to engage with local residents and global tourists, with a complete range of support from campaign development and research to strategy, media planning and leading-edge ad tech.

Our Work

Advertise in Prague: Key Formats

Prague Billboard Advertising

Billboard marketing is a classic format that uses the size, prominence, and scale of billboard placements to maximise impressions. Many of the most sought-after Prague billboards are close to the most visited attractions, including the Old Town Square, the iconic Charles Bridge, and landmarks like Prague Castle.
Brands establishing market share in the Czech Republic also leverage billboards along the busiest arterial routes and intersections, within pedestrianised areas, and around transport routes, metro stops and bus shelters.

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Digital Billboards and Screens

Interactive, immersive, and video-based digital billboards are now an established way for brands to engage with younger audiences and those utilising luxury retail, entertainment, and leisure spaces. A broad array of placements is available throughout Prague's digital infrastructure.
Many businesses look for digital screens in complexes like the Westfield Chodov and Palladium shopping centres. Westfield is the largest shopping mall in the country, with shops, dining options, and a Cinema City, while the Palladium is right in the city centre and famous for its local and international brands.

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Transit Advertising in Prague

The public transport system in Prague is considered one of the best and most reliable in Europe. It has cheap and efficient connections that take tourists, commuters, students, and business people throughout the city.
Businesses use transport advertising in locations like the Hlavní nádraží metro stops around major tourist attractions and business districts, the Florenc with services to and from varied EU countries, and subway lines that run from downtown Prague to the airport.

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Prague Airport Marketing

Advertising in airports is known to be a successful element of an international campaign. Brands can verify the numbers of passengers, their nationalities, and reasons for travelling and target promotions by using business lounges, main concourses, or parking facilities.
Václav Havel Airport Prague, also known as Prague Ruzyne Airport, is a major entry point to the Czech Republic and Central Europe. It has connections to over 180 destinations and passenger numbers that surpassed 16 million last year.

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Place-Based Advertising in Prague

Prague has several huge event venues and sports arenas that give brands a way to gain impressions from captive audiences who derive from established demographics, ensuring they know the right placements, formats and timings that will coincide with major events.
Examples include the Prague Congress Centre and the O2 Universum. The former caters to up to 9,300 people attending exhibitions, conferences, and trade fairs at any one time. The O2 venue has a broad range of event spaces and offers advertising placements during concerts, celebrations, festivals, and conferences.

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Latest Integrated OOH Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Prague blends historic charm with a modern, metropolitan energy—and at One Day Agency, we help brands capture both. From the Old Town to key transit and business hubs, our OOH campaigns connect with tourists, locals, and professionals in one of Europe’s most visually striking cities.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The rules for out-of-home promotions are fairly strict, primarily in areas subject to conservation rules or considered important parts of Prague's heritage. In most cases, billboards cannot be within 250 metres of a motorway to ensure drivers are not distracted, and brands are encouraged to use subtle graphics to complement the city's architecture.
One positive aspect for brand marketers is that in Prague, billboards cannot be packed close together, which limits scenarios where a well-designed campaign might be overshadowed or obscured behind another.
The distance between billboards must be at least three times the size of each display or a minimum of 100 metres.
Prague is considered an affordable advertising destination, with average pricing for outdoor placements as much as 30% lower than in other capital cities of a comparable size. That is largely down to the continued use of the local currency, the Czech koruna (CZK), rather than the Euro (EUR).
Although some tourist and hospitality service providers will accept Euros, most prefer the koruna, which the Czech people are proud of. The koruna also provides commercial advantages due to the favourable exchange rates.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”