International Advertising

Outdoor Advertising Miami

Outdoor Advertising Miami with One Day Agency

Take Advantage of Miami’s Colourful, Cool City Culture With Outdoor Advertising

Miami is an endlessly lively city, with year-round sunshine and the energetic atmosphere of South Beach, as well as the creative outdoor street art area in Wynwood Walls. This provides brands access to diverse audiences that respond to bold and innovative outdoor advertising.

One promotion can reach as many as 1.7 million people, given the huge numbers of tourists and motorists navigating the city. With literally tens of thousands of potential marketing placements, including high-profile billboards and dynamic digital screens, there is a great deal of choice.

The city's population of approximately 487,000 is supplemented by more than 28 million visitors annually, ensuring companies can establish familiarity among local residents, domestic travellers from elsewhere in Florida and the US, and international arrivals.

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Why Use Outdoor Advertising in Miami?

Businesses often choose specific cities where they are virtually guaranteed sustained visibility, with the ability to target promotions based on areas with the heaviest foot and vehicle traffic or select districts and neighbourhoods most frequented by their intended audience.

Options to install unmissable ads around Miami's busiest streets, including the Dolphin Expressway and I-95, to insert brand graphics among the Art Deco buildings and beaches at South Beach, or to connect with broad cross-sections of visitors at the waterfront Bayside Marketplace, are in high demand and deliver reliable returns.

Companies also select niche areas of Miami, such as Little Havana, famous for its Cuban culture, or the Miami Design District, which features high-end galleries, studios, and shopping, to position their messaging in front of affluent shoppers, professionals, and visitors.

Why One Day?

We work with brands across the sectors that want to stand out in fast-paced cities, utilising our localised insights and global expertise to create impactful campaigns that integrate into the vibrancy of Miami. These campaigns are supported by carefully designed activations and billboards, backed by in-depth data analytics and audience research.

Our creatives, strategists, and consultants collaborate closely with each client to ensure that we translate their message into ads that encourage audiences to react, with graphics and styling that perfectly fit into multicultural Miami.

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Outdoor Advertising in Miami: Key Formats

Billboard Advertising

Large-scale billboards are an excellent way to be seen and heard, and Miami has a significant number of areas which deliver strong outcomes, including the tourist attractions around Miami Beach, the downtown cruise port, Bayfront Park, Brickell and the Kaseya Centre.
Businesses can also tap into Miami's affluent commercial sector, targeting investors and professionals in wealthier districts such as Coconut Grove and Coral Gables, or position themselves as youthful and trendy by creating street-style campaigns in Wynwood.

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Digital Billboards and Screens

Data-backed programmatic advertising improves the context of each display shown, and screens with animations and interactive promotions deliver superb results, especially within retail and entertainment complexes where audiences are expecting to make purchases.
Examples in Miami include the Aventura Mall, the largest in Florida, Sawgrass Mills in Sunrise, an outlet just outside the city, and the Dolphin Mall, which incorporates an entertainment centre and cinema with a steady stream of visitors, including younger adults and families.

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Transit Advertising in Miami

Miami’s extensive public transportation connections provide options to showcase brand offerings throughout the Metrobus services, with 95 routes running between all major areas, and the Metrorail. This 25-mile rail system connects the airport with Miami's downtown area.
Brands can also display ads on the Miami Beach Trolley, which runs seven days a week along the most popular spots on Miami Beach, and the Metromover. This free downtown service connects Dadeland with Brickell.

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Airport Marketing

Miami International Airport is Florida’s busiest and the primary route for travellers arriving in the city, with 1,000 flights every day to 185 destinations. The terminals served 55.9 million passengers in 2022, with domestic and international flights split almost evenly.
Companies looking to promote their services or brands to frequent flyers and business travellers can also consider outdoor campaigns in and around the Miami Executive Airport and Homestead General Aviation Airport, which handle private and smaller flights.

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Place-Based Outdoor Advertising in Miami

Outdoor promotions can be aligned to coincide with specific locations that key demographics use, such as conference and sports venues, which offer varied billboards and digital screens, or the opportunity to advertise on public transport routes running to and from these sites.
The Miami Beach Convention Centre is one such option, a huge exhibition space alongside the Miami Convention Centre. Other event venues often used for corporate and private occasions include the Fontainebleau Miami Beach and The Temple House in South Beach.

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Latest OOH Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

"Miami is a high-volume landscape, but true impact requires precision. We leverage deep relationships with local media partners to navigate the city's diverse inventory, from I-95 bulletins to Wynwood murals. We ensure your brand selects the right format to cut through the heat and reach your specific audience."

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Miami attracts millions of visitors annually, but it's also strategically positioned and a vital connection between North and South America, serving as a gateway that enables businesses to engage with diverse demographics living in or visiting the city. This is why most brands develop bilingual ads in Spanish and English.
It’s also uniquely creative, with businesses positioning promotions in the districts best known for their arts, music and entertainment, or advertising during important events like Art Basel.
The city has a strong and established outdoor advertising infrastructure, with placements readily available throughout downtown and the business districts. Additionally, lower state taxes and special Opportunity Zones make the city more budget-friendly than comparably prominent locations.
There are various rules that brands need to comply with, such as permits required for billboards near major highways, and limitations on digital billboards to ensure that lighting doesn't interfere with driver attention.
Other regulations govern spacing to prevent billboards from creating distractions at intersections and interchanges – all of which we can, of course, run through to ensure your chosen outdoor advertising is fully compliant.
As always, there isn't one place or type of ad we’d recommend for each client, but you might, as a few examples, want to advertise in downtown Miami to reach professionals and tourists, develop campaigns in the high-income Brickell area, or position your marketing in South Beach or the luxury shopping neighbourhoods in the Design District.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”