International Advertising
Advertise at Paris Airport
Advertise at Paris Airport with One Day Agency
Paris Charles de Gaulle Airport is the largest in France and the second biggest in Europe, serving over 70 million passengers every year. This gives brands a great way to target collective audiences during extended dwell times, across diverse demographics from around the world.
Positioned strategically just 15 miles from the sprawling arrondissements of the French capital city, the airport is a hive of activity. It acts as a major transport hub for global visitors heading to and from Europe and is equipped with superb dining and retail, all of which provide a backdrop for impactful marketing campaigns.
From promotions created specifically for affluent business lounge users to high-profile advertising with sustained reach, airport marketing in this exceptionally busy facility is in strong demand and can deliver competitive returns.
Why Advertise at Paris Airport?
Charles de Gaulle handles a huge amount of aviation traffic, with airlines operating to and from the airport to over 300 worldwide destinations. 100+ operators have a presence in the airport, including Air France and all the best-known international carriers.
The four runways and division between three main terminals, each with specific airlines and destinations, makes this one of the ideal airports for ambitious brands keen to market to frequent flyers, families, global visitors and tourists, especially given its proximity to Paris and the multiple transport links, metro services, and taxi stands in and around the airport perimeter.
Airports have always been in-demand places for brand advertising where audiences are in a place and mood to absorb messaging and act on promotions or offers, and Paris is no exception. Research indicates that 80% of regular travellers pay attention to airport marketing, while 42% welcome airport advertising information.
Why One Day?
The One Day teams of ad tech specialists, creative professionals, and media buying consultants work with brands of every size, providing access to high-calibre airport advertising placements, graphics, digital out of home displays, and branded takeovers that ensure our clients produce campaigns that resonate with their audiences.
Whether you need creative input to bring your concepts to life, want premium advertising screens during the busiest periods for airport traffic, or are working on a cross-channel campaign to boost brand recognition and familiarity, our all-senior advisers are here to help.
Advertise in Paris Charles de Gaulle Airport: Key Formats
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![Paris Airport Digital Screens]()
Paris Airport Digital Screens
There are multiple prominent digital screens and large-format displays throughout the arrivals halls, duty-free shopping areas, and the La Place Digitale in Terminal 2E, which features two brightly illuminated LED screens.
Marketers can use revolving images or video-based promotions, or activate live updates where communications are refined to reflect the time of the day, the departure destinations of the next flights, or the weather.
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![Billboards at Paris Charles de Gaulle Airport]()
Billboards at Paris Charles de Gaulle Airport
As you'd expect from a major European airport, there is no shortage of potential billboard display positions within Charles de Gaulle, with billboards that include mega posters covering a huge area, hangers that are erected vertically from terminal ceilings and columns, and billboards inside and outside the airport.
Brands can, for instance, promote local services, hospitality businesses and transport links around waiting areas, drop-off zones and by bus and metro stops, advertise food and drink products available to buy within the airport, or use mass-scale publicity campaigns to raise awareness.
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![Paris Airport Business Lounge Advertising]()
Paris Airport Business Lounge Advertising
Marketing campaigns in first class and business lounges are positioned right in front of premium audiences. They can be tailored to meet their expectations and the services they're most likely to be interested in. Other areas in the airport have equally precise targeting applications, such as baggage claims.
Businesses keen to engage with as broad a cross-section of airport users as possible can, of course, combine placements with digital, static, interactive and place-based campaigns that ensure airport users, staff and visitors are exposed to frequent marketing that cements their familiarity with a brand or proposition.
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![Experiential Advertising at Paris Airport]()
Experiential Advertising at Paris Airport
One of the more advanced and innovative ways to capture attention in the noise and clamour of a busy international airport is to look at engaging and memorable promotions, with examples that include sponsorship of airline lounges or WiFi services.
That could also mean designing dynamic displays and activations, offering product sampling, using exhibition spaces to showcase brand products, or developing in-person activities that travellers will engage with and remember long after their flight has landed.
Latest OOH Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Motorsports - Experiential OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
"At One Day Agency, we turn Paris Charles de Gaulle’s international passenger flow into brand impact. From premium digital networks in Terminals 1–3 to large-format and lounge placements, our campaigns reach business decision-makers and high-spending travellers at every stage of the journey."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Airports are excellent places to take full advantage of the size of the audience travelling through the terminals every day, repeat exposure to frequent flyers and business travellers, and captive audiences who are often in the airport for several hours, creating extended dwell times.
Marketing a brand or service at Paris airport, the biggest European aviation hub, only after London Heathrow in terms of traveller volumes, allows brands to showcase their campaigns to a significant portion of the 4.5 billion air passengers who travel worldwide each year.
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Absolutely - there are plenty of digital screens of varied sizes within the terminals, including video walls that are prominently displayed in the highest-traffic zones, delivering maximum visibility and ensuring you can design campaigns that demand attention.
Other options include smaller, eye-level digital screens around escalators and lifts, video campaigns in baggage reclaim and security screening areas, and retail-focused promotions around the duty-free shopping areas and food and drink outlets.
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Brands targeting specific demographics can tailor their campaign locations and display methods within the Paris airport, considering the places and services their audiences use.
Commercial travellers and high-net-worth visitors often use exclusive business lounges. Given that the International Air Transport Association reports that around 45% of all airport users travel for business, there is a significant opportunity to prioritise billboards and digital screens that visitors with higher spending power will see.
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