International Advertising

Advertise in Florida

Advertise in Florida with One Day Agency

Engage With Diverse Audience Groups With Advertising Campaigns in the Sunshine State

Advertising in Florida offers businesses access to one of the most dynamic ad markets in the US, with a population of over 23 million and tens of millions of tourists travelling to the state every year, arriving at major and fast-growing cities like Miami, Tampa, Orlando and Jacksonville.

These locations are highly sought after by brands that want to connect with engaged audiences, comprising a mix of local residents, professionals commuting to and from downtown Miami, and travellers who flock to Florida to visit theme parks, sports arenas, and coastal holiday resorts.

That doesn’t mean Florida is solely an advertising destination for brands wishing to resonate with travellers, though, with options that range from transit campaigns along Orlando’s commuter routes to investor-focused campaigns among the corporate headquarters in West Palm Beach.

Book a video call

Why Advertise in Florida?

The latest stats from Visit Florida show that marketing is an effective way to achieve measurable growth, with returns of 320% achieved for every $1 of advertising spending. The state has one of the highest GDPs across America, with one of the largest economies, valued at more than $1.5 trillion, which attracts businesses from around the world.

In recent years, the growth in the number of healthcare and tech corporations, combined with access to huge audiences at ever-busy airports and ports, and the opportunities to achieve global exposure in Miami and Orlando, with their world-famous Universal Studios and Walt Disney World, all provide a way to generate consistent impressions.

Florida's smaller, commuter cities are also lucrative for brand advertisers hoping to connect with growing business communities, including Jacksonville. Billboards along high-traffic routes, such as I-95, I-4, and I-75, ensure organisations are seen and recognised by commuters, motorists and visitors.

Why One Day?

One Day has long collaborated with brands that want to expand their market share, break into new jurisdictions, and solidify their presence. Advertising in Florida's varied cities and regions with the right combination of formats, placements, and timings is a great way to achieve these goals.

Our all-senior teams bring together unparalleled expertise in data analytics, advertising performance insights, striking creatives, and customised strategies, ensuring businesses can drive the awareness they're looking for.

Our Work

Advertise in Florida: Key Formats

Florida Billboard Advertising

Traditional, high-profile billboards are a straightforward way to share messaging and promotions with large audiences, with numerous placements around Florida's key interstates and urban transportation connections that offer ongoing engagement and impressions.
Other options include prominent billboards in Tampa, Miami, and Orlando, which gain visibility from the large number of motorists and commuters travelling into and out of the city centres, as well as ads in the tourist areas and commercial centres in South Florida.

Get a Quote
Digital Billboard Ads in Florida

Video animated and programmatic billboards have become one of the most impactful forms of out-of-home advertising, with options to create dynamic ads and digital screens that display data-backed or time-based messages to improve relevance.
Ideal for brands in the entertainment and hospitality sectors, digital billboards are widely available across some of the busiest retail areas, including Downtown Orlando, Miami Beach, and the Aventura Mall in Miami – the third-largest in the US.

Contact Us
Florida Transport Advertising

Florida’s transit networks offer a range of potential advertising placements, including airports, shuttle buses, light rail services, and bus systems, where brands can display promotions through vehicle wraps, station billboards, bus shelter advertisements, and targeted ads in specific terminals.
Some of the most in-demand options include the Miami-Dade Transit network, which serves over 84 million journeys annually, and the Lynx services in Orlando, which have grown by 11.8% year-on-year.

Book a Video Call
Airport Advertising in Florida

The state’s major airports are also significant hubs for brand advertising, with various locations that include Miami International, Orlando International, and Tampa International, alongside the Miami-Opa Locka Executive Airport and private terminals at Orlando International, which are utilised by affluent business flyers.
Businesses can choose to target leisure travellers and tourists by displaying screens around luggage halls and check-in terminals, focus on commercial and high-net-worth individuals using private lounges, or combine both by displaying messaging in main entrances and concourses.

Contact Us
Florida Place-Centric Marketing

Place-based advertising utilises data on users, demographics, and foot traffic in specific destinations to enhance the accuracy of ad targeting. Notable examples include the Hard Rock Stadium and the Amway Centre, which are instantly recognisable to sports fans and spectators.
Alternatives include retail ads in popular areas, such as the International Plaza and Ybor Street in Tampa, and Lincoln Road in Miami Beach, where companies can increase familiarity with locals or promote events and experiences to visitors.

Our Work

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Florida is one of the most electric advertising markets in the United States. With its mix of tourists, locals, and fast-growing cities, you’re speaking to audiences that are constantly moving, spending and exploring. When brands tap into Florida’s energy, their campaigns don’t just land, they take off.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Much of the appeal around marketing in Florida is based on the high-volume tourism market, which attracts millions of visitors from around the world, many with significant purchasing power, and generates enormous contributions to the local economy.
However, the state is also recognised as having one of the fastest-growing commercial markets, specifically within tech and healthcare, with regions like West Palm Beach, Broward County, and Miami that are home to numerous international corporations.
Absolutely – while a high-profile campaign around Florida's most iconic attractions and destinations inevitably carries a substantial budget, there are just as many accessible and affordable options for brands that want to target their promotions carefully or tap into up-and-coming areas where competition is much lower.
Miami Gardens, Pompano Beach and North Lauderdale are all good examples, with continued commercial investment and development, but without the barriers to entry that exist in the more developed cities.
Of course! We often consult with businesses that need strategic advice on creating impactful, cross-channel, and multi-format campaigns. We can recommend the best locations, formats, and messaging styles to ensure your marketing is seen across the state and properly coordinated.
If you’d like more personalised guidance about how to use Florida advertising campaigns to achieve your brand growth objectives, you are welcome to contact the One Day team at any time.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”