Local Advertising

Advertising in Brighton.

Advertise in Brighton

Widen Brand Recognition With Targeted Brighton Advertising

One Day Agency helps brands reach residents and visitors in Brighton through outdoor advertising across billboards, transport media and high-footfall locations.

Brighton is a busy, thriving city often considered a go-to destination for professionals, businesses and students drawn to the culture, shopping, art and vibrant atmosphere of a city with a population of around 284,000 – but one that attracts over 12 million visitors every year.

From iconic landmarks like the Palace Pier and the Grand Hotel, to the Victorian architecture and miles of beaches, Brighton’s a city of contrasts. It blends the high-traction media sector with independent shopping throughout the Laines, countless restaurants and nightlife spots, and two universities. The level of traffic and visitors makes Brighton a key location for brand advertising, with a diverse and multicultural viewer audience.

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Why Advertise in Brighton?

Brighton's status as a youthful, energetic city makes it a fantastic place to insert your brand into the mix. You could position your messaging around the famous small lanes – packed with jewellers, artisans and hip hangouts – or see your logo emblazoned over the seafront and pier during peak periods and summer festivals.

Strategic locations provide access to extensive viewer numbers, optimising the impressions you achieve and the engagement generated. We can suggest the right formats, structures and durations for each promotional display – and assist with creative messaging and graphics to prompt a response.

The eclectic blend of domestic and international tourists, 37,700 students across the University of Brighton and the University of Sussex, and the high density of businesses and start-ups are advantageous for brands across all sectors. It means your promotions can be featured prominently and impossible to miss.

How One Day Agency Can Help.

We're a full-funnel, all-senior team of marketing specialists, and we work with brands of every size to develop and deploy OOH advertising campaigns in Brighton that perform. We use our knowledge and years of expertise to deliver strategic input, campaign design and media buying services.

Understanding the data and details most relevant to each market and ideal consumer persona enables clients to make informed advertising decisions. That could mean refining brand propositions, finding ways to attract new audiences, or amplifying awareness through high-profile out-of-home and online advertising.

Our Work

Brighton Advertising Formats

Brighton Public Transport Promotions

Immersive displays in and around the 478 bus shelters dotted throughout the city give your brand a great way to capitalise on extended dwell times and the captive audience of professionals, commuters and students using public transport across Brighton.
Businesses also focus on displays featured on buses and coaches serving the park-and-ride schemes, Brighton taxi advertising, and positioning graphics as bus superside or T-side wraps – taking their branding into the heart of the city.

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Digital OOH Advertising in Brighton

As a city known for its upbeat nature and love of the unconventional, 3D and moving graphics slot into the Brighton landscape with ease. Captivating, memorable displays can be structured on a scrolling basis or aligned with the weather, time of day and other data points.
Motion screens in specifically selected placements can deliver extraordinary results – using advanced technology and beautiful imagery to improve brand awareness quickly and align your advertising with the expectations of your audience.

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Cross-Channel Outdoor Brighton Advertising

The varied opportunities to showcase your brand in Brighton make a multi-format and cross-channel campaign a perfect way to enhance the returns on your advertising investments. Mix brand assets across display channels to increase exposure.
From digital taxi ads to wall murals, post advertising to 3D anamorphic displays, and mobile billboards to transport advertising – we create customised campaigns throughout Brighton and beyond based on your objectives.

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Brighton PPC and Paid Social Advertising

Running paid social and PPC campaigns alongside out-of-home advertising is a great way to cement brand recognition and reinforce the messaging delivered by other formats – using the precision targeting we are known for to reach the right audience.
Options include display ads, Google Ads, paid socials, e-commerce SEO and influencer marketing – all of which can strengthen your brand positioning and get you in front of your preferred viewers.

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Billboard Ads in Brighton

Billboard advertising has long been one of the most effective ways to get brand messages across to vast audiences. Options include roadside billboards close to the major through routes around the A259 coastal road or within the winding lanes and alleys of central Brighton itself.
Huge billboards in high-footfall areas such as Churchill Shopping Centre, close to Brighton Railway Station, or near the seafront – which hosts beach festivals such as On The Beach Brighton and The Great Escape – expose your brand to viewers of every demographic.

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Event and Festival Advertising in Brighton

Brighton hosts some of the UK's biggest events, from Brighton Pride – which attracts hundreds of thousands of visitors each August – to Brighton Fringe, The Great Escape music festival and Brighton Festival. These events create concentrated bursts of footfall that are perfect for OOH campaigns.
Event-aligned advertising lets brands tap into engaged, receptive audiences through strategically placed billboards, transport media and digital screens. One Day can plan campaigns that coincide with key dates in Brighton's events calendar to maximise exposure.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Brighton’s eclectic charm and dynamic coastal culture provide the ideal setting for standout out-of-home advertising. Our team captures the unique vibe of this vibrant seaside city, creating campaigns that connect with Brighton’s diverse, open-minded and energetic community, making your brand unforgettable.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Brighton is a unique city that combines heritage and history with modernity. It's perceived as a cool, quirky destination that belies its traditional seaside background and has become a hub for all things sustainable, vintage, arty and inclusive.
The number of events, festivals, parades and celebrations draws millions of visitors annually. The volume of students and professionals living, working and travelling to and from Brighton each day allows brands to reach their desired viewers through well-selected placements and locations.
It depends on the nature and persona of your brand, the type of audience you want to engage with, and any specific parameters – such as the duration of the campaign, your budget and key deliverables you wish to achieve.
Prominent billboard advertising is always in high demand, whereas unusual and creative promotions – such as wall murals positioned around shopping districts, nightlife areas or attractions – can work incredibly well.

The trick is to use data, research and local knowledge to make informed decisions about the types of Brighton advertising that will deliver the best outcomes for your business. Start with a consultation with the One Day team to discuss what a successful ad campaign looks like for you.
Costs vary depending on the format, location and duration of your campaign. Standard 48-sheet billboard placements typically start from around £200 per week, while premium digital screens and high-traffic spots command higher rates.
Bus and transport advertising can offer strong reach at lower cost points, and multi-format campaigns often deliver better value through combined placements. Contact One Day for a tailored quote based on your objectives.
Brighton's diverse audience makes it suitable for a wide range of sectors. Retail, hospitality, entertainment, education and lifestyle brands all advertise heavily in the city. Brighton's large student population also makes it a popular location for brands targeting younger demographics through transport media and digital OOH.
Brighton sees the highest footfall between May and September, driven by summer tourists, festivals and events. However, the city's large resident and student population means OOH advertising delivers strong results year-round – particularly around transport hubs, the city centre and the seafront.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”