Out-of-Home Advertising
Bus Shelter Advertising
Digital Bus Shelter Advertising
Advertise Your Brand In High-Footfall City Centres With Bus Shelter Advertising
Bus shelter advertising positions your marketing campaigns directly in front of vast, captive audiences who use public transport networks daily, ensuring repeat exposure, high-frequency messaging, and exceptional campaign results.
From traditional Adshel static billboards to immersive digital Adshel Live displays and full shelter take-overs, there are countless ways to expand reach and brand awareness, using the flexibility of shelter placements to target your advertising to your ideal audience demographics - from professionals and tourists to families, students and local residents.
Why Bus Shelter Advertising?
Stops and shelters are a familiar part of the street furniture. Passengers will often peruse the advertising shown as a form of entertainment when waiting for services. This also means brands can capitalise on dwell time and choose locations where transport users have no other media competing for their attention.
Whether running a city-wide bus shelter campaign, advertising a product or event in a certain locality, or picking carefully targeted aspects of a transport route, bus shelter ads can be heavily customised based on granular market research or adapted to your budget and aspirations.
Some of the many reasons to consider bus shelter ads include:
Access to an exponentially large ridership, with as many as 5.7 million people using the London bus routes every single day and 146 million bus service passengers annually in Manchester, as just two examples.
Bus shelter ads can be tactically placed, such as outside train stations to target commuters, alongside busy retail and shopping areas, or along routes used by tens of thousands of students attending a nearby university.
While bus shelter ads often prompt engagement from passengers, they are also highly visible to all passersby while having a dual impact, gaining impressions from pedestrians and motorists.
The One Day team can happily provide further guidance on the best ways to adapt your promotional strategies to ensure your bus shelter media placements are ideal for your brand.
Why Choose One Day for Nationwide Bus Shelter Advertising?
As a highly experienced and accomplished team of creatives, media planners, media buyers, and campaign consultants, we work with a diverse range of brands across all sectors and industries, developing captivating, high-impact campaigns across bus networks in every major city.
With head offices in London and Manchester and access to competitive media placements across the UK and further afield in Europe, we work closely with our clients from initial campaign design through to execution and intelligent monitoring to ensure your advertising hits your core brand targets.
Bus Shelter Advertising Formats
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![6-Sheet Bus Shelter Promotions]()
6-Sheet Bus Shelter Promotions
6-sheets are the classic advertising format you'll see at almost every bus shelter across the country. Each panel measures 1.8 by 1.2 metres—compact enough to be accessible by brands with all budgets but with an eye-catching profile that enables you to communicate your messaging and offers.
Compact 6-sheets can maximise the space available within individual bus shelters along busy bus routes and provide exclusivity for your brand. They can also be used as part of shelter takeovers at larger stops with multiple shelters.
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![16-Sheet Bus Shelter Ads]()
16-Sheet Bus Shelter Ads
Our 16-sheets are a larger-format type of bus shelter advertising and are commonly found within prominent bus stations, park-and-ride services, and bus routes that connect with local train stations.
These placements measure three by two metres and are elevated above floor height. They are often most effective in the larger city centres, with fantastic engagement metrics in areas like Leeds, Manchester, Birmingham, and London.
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![Digital Adshel Bus Shelter Displays]()
Digital Adshel Bus Shelter Displays
Digital, moving and interactive displays can showcase videos, animations or multi-media content, with visuals that capture interest and create a sense of excitement and intrigue, standing out from the norm.
The ability to adapt and customise digital bus shelter ads, such as incorporating motion detection, touch screens, real-time interactivity capabilities and updates based on data points such as the weather, time of day, or nearby events, augments the flexibility and relevance of each shelter promotion.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Advertising on Bus Shelters, an outdoor advertising roadside environment, is a great cost-effective way to get large coverage either on a specific location or nationwide. Tapping on commuters is one of the best ways to advertise due to high-frequency, or in others words, the amount of times a pedestrian or drivers see the advert.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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The varied formats and sizes of bus shelter promotions apply to varied types and durations of advertising campaigns—whether you'd like a time-sensitive event promotion in specifically selected areas, a high-profile campaign throughout a city centre bus service, or a strategic promotion based on key audience demographics.
There isn’t one type of bus shelter ad we’d recommend to every brand since much depends on the locations that make the most sense to your expectations, the type of product or service you'd like to advertise, the responses or actions you’d like viewers to take, and the demographic and persona of your ideal target audience.
If you’d like help establishing the types and placements of bus shelter ads that will support brand growth, awareness, or increased market share, please contact the One Day team at any time to schedule a time to talk.
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Location is crucial to ensuring your bus shelter adverts deliver the results you anticipate. Many brands seek professional media planning assistance to evaluate factors like pedestrian footfall and bus ridership.
For many, placements close to universities, city centres, business districts, and popular shopping regions make sense, but you can also select bus shelters along park-and-ride routes or near major roadway intersections.
Design quality and the conciseness and relevance of your messaging are also important. Bus shelter ads need to engage and resonate with the viewer quickly, often using intelligent imagery and short text to ensure the ad is understandable even after a short interaction or waiting period.
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As with every aspect of your campaign, costs will depend heavily on the type, number, and location of shelters you'd like to use in your advertising, the duration of your promotions, and the level of assistance required with creatives and advertising production.
While digital bus shelter ads tend to be more expensive, they can also provide far higher returns. Classic static bus shelter ads are affordable and may allow you to extend your campaign across a larger area, promoting your brand and offers to a wider audience demographic.
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