Bus Streetliner
Advertising
Bus Streetliner Advertising with One Day
Streetliners are installed on single-deck buses in the majority of city and town centres, providing an alternative to bus superside ads and capturing the attention of both drivers and pedestrians alike.
‘High frequency’ is ‘the name of the game’ in OOH advertising - and this is where bus streetliners shine. One commuter could be exposed to your bus advertising campaign up to 40 times in one month.
When creatively employed, bus streetliners create a ‘big brand’ impact in high-footfall town centres and cities - maximising local brand exposure.
Get in touch with One Day agency today and find out more about bus streetliners.
What are Bus Streetliners?
Bus streetliner adverts are horizontal adverts found at the side of a single-decker bus. This advert format is one of the most eye-catching ad formats and the stats support this.
A nationwide Streetliner campaign spanning two weeks effectively engages 79% of the adult population, providing an average of nine opportunities for exposure (BusAds). Streetliner bus advertising initiatives can be meticulously organised to target specific regions or executed on a national scale.
Capturing the interest of both drivers and pedestrians, Streetliners interact with consumers at eye level, allowing them to fully absorb your advertising message and generate a significant brand impact in your desired geographic area.
How One Day Can Help
Navigating the planning and procurement of bus streetliner ads can be a minefield.
Given the significant variations in bus advertising rules, options, companies, and formats across cities and regions in the UK, having a deep understanding of the market is crucial.
As an experienced media agency, we can assist you in making informed and impartial decisions, whether it's part of a broader campaign or exclusively a Bus Advertising initiative.
We’ve collaborated with several brands using bus streetliners to communicate on a local, regional and national level. Reach out to us with your brief or requirements for a tailored media plan or find out more about our work with brands of all sizes.
Bus Streetliner Formats
Horizontal streetliners for single-deck buses
Generally, there are two specified sizes for bus streetliners on single-deck buses in the UK:
3048mm x 508mm
3962mm x 508mm
Since single-deck buses exist in far greater quantities than other types of buses. This format offers wide coverage for a mix of pedestrian and vehicular audiences.
Meet the Manchester Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
Frequently Asked Questions.
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Bus advertising has proven to be effective in reaching a broad audience due to its strategic placement on buses and at transit points.
The diverse range of formats, including streetliner ads, full wraps, supersides and T-sides allow advertisers to tailor campaigns to specific objectives and budgets.
With buses constantly moving through urban and suburban areas, these ads are a ‘moving billboard’ capturing the attention of drivers, pedestrians, and commuters alike.
The visibility, mobility, and potential for creative and memorable designs contribute to the effectiveness of bus advertising, making it a valuable channel for reaching target audiences in various locations throughout a city or town - especially in areas such as Manchester or London.
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Bus advertising offers a versatile range of formats both on and inside buses, extending beyond streetliner ads.
Exterior options include full or partial wraps, bus rear ads, bus t-sides and supersides.
Interior spaces provide opportunities such as overhead panels, seatback ads, and floor graphics.
Bus stops and shelters can feature advertising on walls or benches.
Combining these various formats allows advertisers to create comprehensive and impactful integrated marketing campaigns, reaching a diverse audience of commuters and pedestrians throughout the journey and at transit points.
Full-funnel Advertising Agency.
What our clients are saying…
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