AI Chat Bot Advertising

Advertise on ChatGPT

ChatGPT Advertising Agency: Advertise on ChatGPT with One Day

ChatGPT Ads introduce an advertising model built around usefulness, transparency, and trust. Advertising appears alongside conversations where users are actively seeking answers, solutions, and guidance, rather than interrupting passive browsing.

Ads are shown to users on the Free tier and the Go tier, helping support wider access to advanced AI tools while keeping paid plans ad free. Advertising is clearly separated from AI responses, conversations are not shared with advertisers, and answers remain independent of commercial influence.

Chatbot usage is strongest among digitally fluent audiences, including professionals, founders, students, and knowledge workers. These users typically skew towards Gen Z and millennials, with high levels of curiosity, problem solving behaviour, and decision intent across topics such as business, technology, education, travel, and purchasing research.

By combining high attention with clear ethical boundaries, advertising on ChatGPT reflects the principles set by OpenAI: relevance over disruption, clarity over noise, and long-term trust as the foundation of the channel.

Target High Intent Professionals and Consumers with ChatGPT Ads.

Book a video call

The Advantages of ChatGPT Advertising

High intent moments

ChatGPT reaches users when they are actively researching, evaluating, or problem solving. For B2B brands this means influencing decisions during planning and procurement. For B2C brands it supports discovery and consideration at the point of need.

Trusted and focused environment

Ads appear within a calm, low distraction interface where attention is high. This benefits B2B brands that rely on credibility and clarity, and B2C brands that want their message understood rather than scrolled past.

Context driven relevance

Advertising is aligned to the topic of the conversation, allowing messages to feel timely and useful. B2B brands can address specific challenges or use cases, while B2C brands can surface solutions tied to real consumer questions.

Early access to AI led discovery

ChatGPT is shaping how people search and make decisions. Advertising here allows both B2B and B2C brands to establish presence early in a channel that is redefining digital discovery and influence, supported by OpenAI.

Disney+ Advertising Model

ChatGPT advertising is designed to be clear, contextual, and separate from the AI’s core responses. Ads appear alongside conversations where users are actively asking questions or exploring topics, rather than interrupting the flow of answers. Promotional content is clearly labelled so users can easily distinguish ads from AI generated responses.

Advertising is shown based on the general context of a conversation, not on personal or identifiable chat history. User conversations are not sold to advertisers, and ads do not influence how ChatGPT answers questions. This keeps the experience trustworthy while allowing brands to appear at relevant moments.

Who sees ads

Ads are shown to users on the Free tier
Ads are also shown to users on the Go tier
Paid tiers such as Plus, Pro, Business, Enterprise, and Edu remain ad free

This model helps support broader access to AI tools while maintaining strong boundaries around privacy, transparency, and response integrity, in line with the principles set by OpenAI.

Why Advertise on ChatGPT?

ChatGPT gives brands access to audiences at the exact moment they are asking questions, researching options, or making decisions. Advertising within this environment allows brands to appear alongside meaningful conversations, where attention is focused and intent is high.

Unlike traditional display or social formats, ChatGPT ads are designed to feel relevant and useful rather than interruptive. This creates an opportunity to build trust, influence consideration, and support users with timely information when it matters most.

As AI-powered discovery becomes part of everyday behaviour, advertising on ChatGPT positions brands early within a channel that is shaping how people search, evaluate, and choose.

Key benefits

• Reach users at moments of genuine intent and active decision making

• Deliver brand messages in a trusted, low-noise environment

• Gain early-mover advantage in a rapidly growing AI-led media channel

How Can One Day Help?

One Day supports brands at every stage of advertising within ChatGPT, from shaping a clear commercial role for AI-driven media to designing messages that add value within user conversations.

Our team helps brands navigate this emerging channel by identifying where and how ads should appear, assessing performance signals as campaigns progress, and translating successful learnings into wider media and creative strategies across other platforms.

Our Work

Who Is ChatGPT Advertising For?

Advertising on ChatGPT is best suited to brands that want to reach people while they are actively thinking, researching, and making decisions.

It is particularly effective for:

Brands targeting professionals, founders, decision makers, and digitally fluent audiences
Products and services with clear value propositions that benefit from explanation or context
Advertisers focused on consideration, evaluation, and intent rather than passive awareness

ChatGPT advertising works well for brands that want to be helpful, relevant, and present at moments where users are open to guidance and recommendations, within a trusted AI environment built by OpenAI.

Meet the Digital Team

Alexandra

Strategy and Planning

Benjamin

Performance Marketing

Kris-Anne

Gen AI Advertising

Meet One Day Team

“ChatGPT is a powerful environment for brands that want to influence decisions at the moment of intent. As always, we’re excited to help brands create advertising that feels genuinely useful, contextually relevant, and aligned with the real questions and priorities users bring into AI-driven conversations.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Yes! ChatGPT is currently displaying ads to users in the US.
Ads will be clearly labelled and shown separately from ChatGPT’s responses so it’s always clear what is an ad and what is the chatbot’s answer.
No. Ads do not influence the answers ChatGPT generates. Responses are based on what is most helpful to you, and ads remain separate.
Ads will show to Free and Go Tiers. Other paid tiers like Plus, Pro, Business, Enterprise, and Edu will not have ads.
OpenAI keeps your conversations private from advertisers and does not sell your chat data to them. You can also control ad personalisation and clear ad-related data.

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”