Advertise in Liverpool
Extend Your Brand Reach in Northwest England
Liverpool is a dynamic, fast-growing and lively city famous for the River Mersey, Royal Albert Dock and, of course, the top-flight local football club. Its thriving nightlife, entertainment scene and incredible architecture have made it a prime location for promotions and as a backdrop for film and TV producers.
The diverse audience includes a population of around half a million people supplemented by annual visitor numbers of over 55 million, ranging from UK residents and business travellers to international guests. There are also several key advertising locations, such as Liverpool ONE, which has contributed £4.1 billion to the local economy and attracts 29 million visitors a year single-handedly.
Some of our latest advertising campaigns
Why One Day?
Our multi-talented creative, media planning and campaign management teams leverage advertising opportunities across Liverpool to deliver optimal returns, using in-depth and sector-specific research to identify the best possible placements, graphics and promotional formats to achieve your brand aspirations.
Specialising in cross-platform integrated marketing campaigns, we create strategies that span everything from OOH and public transport promotions to digital marketing, broadcast, print and targeted advertising, whether to boost brand awareness and recognition or to gain maximum impressions.
Our marketing team works with multinational and nationwide businesses looking to gain a foothold in the northeast and with niche and localised companies keen to make a mark.
Brands we worked with across the Manchester market.
Why Advertise in Liverpool?
Liverpool is a unique city and the fifth largest in the UK, with a wider metropolitan area that stretches beyond the city limits and is home to around two million people.
The numerous placements and high-footfall advertising spots, from conference centres to street-level marketing, iconic landmarks like the Royal Liver on the waterfront and the bustling dockyard are all fantastic places to promote your brand.
Businesses also use popular events in the calendar to augment their marketing returns, using tactical campaigns to reach audiences of specific demographics who might be travelling and staying in Liverpool for events like the Liverpool International Music Festival, the Grand National and, of course, Beatlemania.
Adding Anfield, the home of Liverpool FC, into the mix, with an average audience of over 55,000 people for all home games, makes the stadium the fourth most visited in the country. The University of Liverpool and John Moores University also bring thousands of students and academics to the city every term.
All of these landmarks, event spaces, festivals, and attractions make Liverpool a superb advertising location for brands looking to gain a competitive advantage in the north or to reach younger, international, and multicultural audiences. Whether you're showcasing your brand messaging across roadside billboards or catalysing brand recall by advertising during high-attendance events, Liverpool is the perfect place to do so.
Our Liverpool Advertising Services
Liverpool Billboard Advertising
High-profile billboards in memorable locations are a recognisable form of advertising, using large-scale graphics, text, and imagery to capture attention and communicate messages to passers-by, motorists, and commuters.
Liverpool billboards can be positioned in key areas, such as near retail centres and tourist attractions, business districts and conference centres, and around major roadways and feeder routes, to extend their reach.
Liverpool Rail Advertising
Merseytravel manages a broad public transport network, from ferries and trains to buses and trams. Merseyrail alone has an annual ridership of 25.5 million people who digest promotional adverts on stations, stops, on the sides of buses and trains, and via onboard advertising panels.
Advertising in specific areas or routes used by your target audience or opting for digital billboards throughout the Merseytravel network allows you to pick strategic locations based on the consumer groups you’d like to engage with.
Liverpool Taxi Advertising
With over 1,400 licensed Hackney carriages, or black cabs, and tens of thousands more taxis within Liverpool, there are ample opportunities to advertise directly to your viewer, using onboard graphics and promotions or displaying your branding on the exterior of cabs at ranks and taxi lanes citywide.
Promotions can also be coordinated, using well-placed billboards and street advertising alongside taxi ads to improve the frequency of brand exposure and instant recall.
OOH Advertising in Liverpool
A cross-channel OOH advertising campaign can work extremely well, using a mixture of digital or classic posters and billboards, brand graphics shown at street level and on buses, trains, shelters, and stops, or adding roadside billboards along major through routes.
One Day provides full campaign planning and coordination, ensuring you can track impressions, engagements and returns and continue to adapt your branding and promotions to achieve the results you are looking for.
Bus advertising in Liverpool
Just as the rail and taxi networks are fantastic places to advertise to vast numbers of viewers, the local bus services, travelling numerous times a day through high-footfall areas, offer brands an opportunity to showcase their offerings and time-sensitive launches or promotions.
We can recommend the travel zones, shelters or stops that match your campaign objectives, making the best use of extended dwell times when passengers are waiting and providing a captive audience for eye-catching advertisements.
Digital Advertising for Liverpool Audiences
PPC and digital marketing reinforce the exposure and brand recall you achieve through wide-scale advertising campaigns, where viewers familiar with your brand or promotions and within your target area or demographic are far more likely to respond to relevant, compelling advertisements or brand offers.
All campaigns we facilitate are backed by bespoke strategies and in-depth consultations around the best use of imagery, brand assets, and concise messaging, as well as mixing mediums and formats to gain repeat exposure and excellent brand recognition.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Liverpool's a city that thrives on passion, and at One Day, we share that same fire. From iconic landmarks and a love for sports to bustling high streets, we know exactly how to connect your brand with its residents.”
Frequently Asked Questions.
-
The city's size and location in the northeast make Liverpool a hub for parts of the UK that brands that advertise solely in London find impossible to reach. Localised markets are supplemented by millions of visitors annually, allowing companies to use clever placements and media planning to generate superb returns.
-
There isn't one right or wrong answer, and the best placements and formats will depend on the target demographic you'd like to reach, the nature and themes of your promotions, and any other factors, such as time sensitivities for event advertising or product launches.
You are welcome to contact us to learn more about any of the advertising formats we've mentioned or to discuss how a multi-platform campaign works.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
What our clients are saying…
International Brand Manager Europe & Asia, Codorníu Raventos
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Managing Director of the Jordan Tourism Board
“Jordan in its recent history has relied heavily on and benefited from sharing plans and exchanging experiences with our neighbours and friends in The United Kingdom.”
VP of Marketing at UNiDAYS
"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
BigCommerce’s Demand Generation Manager
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Advertising in Liverpool
All Media Formats
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.