Advertise in Liverpool

Extend Your Brand Reach in Northwest England

One Day Agency helps brands build visibility across Liverpool through outdoor advertising campaigns in high-traffic city locations.

Liverpool is a dynamic, fast-growing and lively city famous for the River Mersey, Royal Albert Dock and, of course, its top-flight football clubs. Its thriving nightlife, entertainment scene and incredible architecture have made it a prime location for promotions and as a backdrop for film and TV productions.

The diverse audience includes a population of around half a million people supplemented by the wider Liverpool City Region, which attracts around 60 million visitors a year – ranging from UK residents and business travellers to international guests. There are also several key advertising locations, such as Liverpool ONE, which has contributed £4.1 billion to the local economy and attracts 29 million visitors a year.

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Why One Day?

Our creative, media planning and campaign management teams leverage advertising opportunities across Liverpool to deliver optimal returns. We use in-depth and sector-specific research to identify the best placements, graphics and formats to meet your brand goals.

One Day agency specialises in cross-platform integrated campaigns spanning everything from OOH and public transport ads to digital marketing, broadcast, print and targeted advertising – whether you're looking to boost brand awareness or gain maximum impressions.

Our team works with multinational and nationwide businesses looking to gain a foothold in the northwest, as well as niche and localised companies keen to make a mark.

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Brands we worked with across the Manchester market.

Why Advertise in Liverpool?

Liverpool is a unique city and one of the largest in the UK, with a wider city region that's home to over 1.5 million people.
There's no shortage of high-footfall advertising spots – from conference centres to street-level marketing, iconic landmarks like the Royal Liver Building on the waterfront and the bustling docklands.
Businesses also use popular events to boost their marketing returns – running tactical campaigns to reach specific audiences travelling to Liverpool for events like the Grand National, Liverpool International Music Festival and, of course, Beatles-related tourism.
Then there's Anfield, home of Liverpool FC, with a capacity of over 61,000 and near-sellout attendances for every home game – making it one of the most visited stadiums in the country.
The University of Liverpool and Liverpool John Moores University also bring around 60,000 students to the city every year.

All of these landmarks, event spaces, festivals and attractions make Liverpool a superb advertising location. Whether you’re looking to gain a competitive advantage in the north or reach younger, international and multicultural audiences, the city delivers.

Whether you're showcasing your brand messaging across roadside billboards or driving brand recall through advertising during high-attendance events, Liverpool is the perfect place to do it.

Our Liverpool Advertising Services

Liverpool Billboard Advertising

High-profile billboards in memorable locations are a recognisable form of advertising, using large-scale graphics, text, and imagery to capture attention and communicate messages to passers-by, motorists, and commuters.

Liverpool billboards can be positioned in key areas such as near retail centres and tourist attractions, business districts and conference centres, and around major roadways and feeder routes to maximise their reach.

Find out more about billboard advertising

Liverpool Rail Advertising

Merseytravel manages a broad public transport network, from ferries and trains to buses and trams. Merseyrail alone carried 29.9 million passengers in 2024/25 – many of whom are exposed to promotional adverts at stations, on platforms, on the sides of trains and through onboard advertising panels.

Advertising on specific routes used by your target audience or opting for digital billboards throughout the Merseyrail network allows you to pick strategic locations based on the consumer groups you'd like to engage with.

Find out more about Train Advertising

Liverpool Taxi Advertising

With over 2,500 registered hackney carriages and thousands more taxis in Liverpool, there are ample opportunities to advertise directly to your audience. Options include onboard graphics and promotions as well as displaying your branding on the exterior of cabs at ranks and taxi lanes citywide.

Taxi ads can also be coordinated with well-placed billboards and street advertising to improve the frequency of brand exposure and instant recall.

Find out more about Taxi advertising

OOH Advertising in Liverpool

A cross-channel OOH advertising campaign can work extremely well – using a mixture of digital or classic posters and billboards, brand graphics shown at street level and on buses, trains, shelters and stops, or roadside billboards along major through routes.

One Day provides full campaign planning and coordination, ensuring you can track impressions, engagements and returns and continue to adapt your branding and promotions to achieve the results you're looking for.

Find out more about digital OOH Promotions

Bus advertising in Liverpool

Just as the rail and taxi networks are fantastic places to advertise to vast numbers of viewers, the local bus services, travelling numerous times a day through high-footfall areas, offer brands an opportunity to showcase their offerings and time-sensitive launches or promotions.

We can recommend the travel zones, shelters or stops that match your campaign objectives, making the best use of extended dwell times when passengers are waiting and providing a captive audience for eye-catching advertisements.

Find out more about bus advertising

Digital Advertising for Liverpool Audiences

PPC and digital marketing reinforce the exposure and brand recall you achieve through wider advertising campaigns. Viewers who are already familiar with your brand or promotions and fall within your target area or demographic are far more likely to respond to relevant, compelling advertisements or brand offers.

All campaigns we run are backed by bespoke strategies and in-depth consultations around the best use of imagery, brand assets and concise messaging – as well as mixing formats to gain repeat exposure and excellent brand recognition.

Find out more about online Advertising

Stadium and Events Advertising in Liverpool

Liverpool's major venues and events calendar offer unique advertising opportunities. From Anfield and the M&S Bank Arena to annual events like the Grand National at Aintree, brands can align their campaigns with moments that attract national and international attention.

Event-based advertising works especially well alongside wider OOH campaigns – building frequency across multiple touchpoints during peak visitor periods.

Find out more about stadium advertising

Student and University Advertising in Liverpool

With around 60,000 students across the University of Liverpool, Liverpool John Moores University, Liverpool Hope University and LIPA, the city has a large and engaged student population.

Brands targeting younger demographics can use campus-adjacent OOH, transport advertising on student-heavy routes and digital campaigns to reach this audience throughout the academic year.

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Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Liverpool's a city that thrives on passion, and at One Day, we share that same fire. From iconic landmarks and a love for sports to bustling high streets, we know exactly how to connect your brand with its residents.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Liverpool's size and location in the northwest make it a hub for parts of the UK that brands advertising solely in London find hard to reach. Local audiences are supplemented by millions of visitors annually, allowing companies to use clever placements and media planning to generate superb returns.
The city region's visitor economy is worth £6.25 billion a year and supports over 58,000 jobs – making it one of the strongest tourism economies outside London.
There isn't one right or wrong answer. The best placements and formats will depend on the target demographic you'd like to reach, the nature and themes of your promotions, and factors like time sensitivities for event advertising or product launches.
You're welcome to contact us to learn more about any of the advertising formats we've mentioned or to discuss how a multi-platform campaign works.
Costs vary by format, location and campaign length. Standard billboard advertising can start from around £200 per week for a 48-sheet, while premium digital screens and transport campaigns will vary depending on reach and duration.
For a tailored quote based on your objectives, get in touch with our team.
High-footfall areas include Liverpool ONE and the surrounding retail district, the waterfront around Albert Dock, key transport hubs like Liverpool Lime Street and Liverpool Central stations, and major roadways feeding into the city centre.
Events venues such as Anfield, the M&S Bank Arena and Aintree Racecourse also offer strong advertising opportunities during peak periods.
Yes – and it's often the most effective approach. Combining OOH formats like billboards and transport advertising with targeted digital campaigns increases reach and frequency. Viewers who see your brand outdoors are more likely to engage with follow-up digital ads, improving overall campaign performance.
One Day Agency specialises in cross-platform campaigns that bring outdoor and digital together.

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

Non-Alcoholic Beer - Out-of-Home Campaign

FMCG - Out-of-Home Campaign in Ireland.

What our clients are saying…

International Brand Manager Europe & Asia, Codorníu Raventos

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”

Managing Director of the Jordan Tourism Board

“Jordan in its recent history has relied heavily on and benefited from sharing plans and exchanging experiences with our neighbours and friends in The United Kingdom.”

VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

BigCommerce’s Demand Generation Manager

“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."