Advertise in Liverpool

High-profile billboards in memorable locations are a recognisable form of advertising, using large-scale graphics, text, and imagery to capture attention and communicate messages to passers-by, motorists, and commuters.

Liverpool billboards can be positioned in key areas such as near retail centres and tourist attractions, business districts and conference centres, and around major roadways and feeder routes to maximise their reach.

Merseytravel manages a broad public transport network, from ferries and trains to buses and trams. Merseyrail alone carried 29.9 million passengers in 2024/25 – many of whom are exposed to promotional adverts at stations, on platforms, on the sides of trains and through onboard advertising panels.

Advertising on specific routes used by your target audience or opting for digital billboards throughout the Merseyrail network allows you to pick strategic locations based on the consumer groups you'd like to engage with.

With over 2,500 registered hackney carriages and thousands more taxis in Liverpool, there are ample opportunities to advertise directly to your audience. Options include onboard graphics and promotions as well as displaying your branding on the exterior of cabs at ranks and taxi lanes citywide.

Taxi ads can also be coordinated with well-placed billboards and street advertising to improve the frequency of brand exposure and instant recall.

A cross-channel OOH advertising campaign can work extremely well – using a mixture of digital or classic posters and billboards, brand graphics shown at street level and on buses, trains, shelters and stops, or roadside billboards along major through routes.

One Day provides full campaign planning and coordination, ensuring you can track impressions, engagements and returns and continue to adapt your branding and promotions to achieve the results you're looking for.

Just as the rail and taxi networks are fantastic places to advertise to vast numbers of viewers, the local bus services, travelling numerous times a day through high-footfall areas, offer brands an opportunity to showcase their offerings and time-sensitive launches or promotions.

We can recommend the travel zones, shelters or stops that match your campaign objectives, making the best use of extended dwell times when passengers are waiting and providing a captive audience for eye-catching advertisements.

Leeds railway station is one of the busiest in Northern England, handling millions of passenger journeys each year. Advertising within the station and on rail networks gives brands access to a captive commuter audience with high dwell time.

Formats include platform posters, digital screens and cross-track billboards – all in one of the city's most high-traffic locations.

PPC and digital marketing reinforce the exposure and brand recall you achieve through wider advertising campaigns. Viewers who are already familiar with your brand or promotions and fall within your target area or demographic are far more likely to respond to relevant, compelling advertisements or brand offers.

All campaigns we run are backed by bespoke strategies and in-depth consultations around the best use of imagery, brand assets and concise messaging – as well as mixing formats to gain repeat exposure and excellent brand recognition.

Liverpool's major venues and events calendar offer unique advertising opportunities. From Anfield and the M&S Bank Arena to annual events like the Grand National at Aintree, brands can align their campaigns with moments that attract national and international attention.

Event-based advertising works especially well alongside wider OOH campaigns – building frequency across multiple touchpoints during peak visitor periods.

With around 60,000 students across the University of Liverpool, Liverpool John Moores University, Liverpool Hope University and LIPA, the city has a large and engaged student population.

Brands targeting younger demographics can use campus-adjacent OOH, transport advertising on student-heavy routes and digital campaigns to reach this audience throughout the academic year.