International Advertising

Advertise in the Philippines

Create Campaigns for the Dynamic Southeast Asian Market With Philippines Advertising

The Philippines has become an exciting advertising destination in Southeast Asia, driven by rapid economic growth and digitally engaged consumers who access most of their content and marketing through internet-connected devices.

With a population of over 117 million and annual international visitors of around 5.3 million, social media usage rates in the Philippines are also among the highest globally. By advertising in the Philippines, brands have the opportunity to reach audiences that are highly responsive to creative, culturally relevant campaigns.

From the hectically busy metropolitan areas in cities like Manila to fast-developing regional cities and tourist destinations, the Philippines provides a diverse marketing landscape where advertising can achieve national scalability or be designed for localised impact.

Book a video call

Why Advertise in the Philippines?

Advertising in the Philippines is not traditionally considered a high-demand location for brands however, the levels of consumer demand, digital connectivity, and the unique Philippine culture have all helped make it an appealing emerging market.

Domestic consumers are active across numerous media channels and often engage with both digital platforms and traditional outdoor advertising formats. This creates a way for businesses to develop integrated campaigns that reinforce their messaging at each touchpoint.

Some of the key benefits of advertising in the Philippines include the following:

Connecting with a large, relatively young population with strong purchasing potential
High levels of mobile engagement and social media usage for digital and cross-platform campaigns (81% of the population)
Rapid urbanisation, especially in areas like Metro Manila, Cebu and Davao
The strong levels of cultural engagement with brands, especially within entertainment and retail
The growing Philippine ‘middle class’ with higher disposable incomes

Importantly, brands need to adapt their messaging to ensure it taps into the important community focus that characterises Philippine culture. Campaigns that resonate in this way tend to perform far better than promotions that haven’t been tailored to a Philippine audience.

How One Day Agency Can Help

One Day Agency is an experience integrated marketing agency. We’ve run advertising campaigns all over the world - in international markets, including Asia. We collaborate with our media partners worldwide to secure premium placements for our clients across outdoor, transit, retail, and digital formats.

We provide senior-led integrated media buying, creative execution and performance analytics as part of an end-to-end service designed to eliminate silos for better results.

Our Work

Philippine Advertising Formats

Outdoor Advertising in the Philippines

Outdoor promotions remain an effective way to achieve visibility, especially in densely populated urban areas with high traffic and footfall. Metro Manila is a hotspot for out-of-home advertising, with key locations such as Epifanio de los Santos Avenue (EDSA), known for its brightly lit advertising.
Alternative placements include the C-5 Road, a major commuting route that runs between the north and south of the metro area. The North and South Luzon Expressways are equally ideal for engaging with commercial vehicles, travellers and tourists arriving in and leaving the capital region.

Billboard Advertising
Digital Billboard Advertising

Video-based digital billboards are becoming ever more prominent in larger Philippine cities, providing a new way to create dynamic, time-sensitive, and visually engaging content. Most billboards are located in commercial districts, shopping malls and transport stations with significant audience density.
High-demand digital screens are found within Bonifacio Global City – the first place in the country to feature a 3D LED screen - with locations on One Bonifacio High Street and Central Square. Others are located on EDSA and near Market! Market! close to the C-5 road.

Book Video Call
Transport Advertising in the Philippines

Public transport is heavily used in the Philippines, and brands can target urban areas and commuters, as well as international travellers and tourists, through jeepney advertising. This uniquely local advertising format is both visible and authentically relevant to Philippine culture.
The MRT trains and stations in Manila often feature ad campaigns, especially in Ayala, Ortigas, and Cubao, while the BGC Bus routes connecting the Ayala MRT and Bonifacio Global City provide access to enormous audiences, including pedestrians, commuters, and drivers.

Our Work
Airport Advertising

Ninoy Aquino International Airport in Manila is a sought-after promotional destination, with a record-high 4.96 million passengers recorded just in the first month of this year. Passengers range from those taking short-haul flights from elsewhere in Southeast Asia to international visitors and frequent flyers.
Businesses can also advertise at the slightly smaller Mactan-Cebu International Airport, which offers ad placements on boarding bridges, ceiling banners, and baggage carousals, and at Clark International Airport, based in the Clark Freeport Zone – most commonly used by business executives.

Contact Us
Retail and Lifestyle Advertising

Vast shopping malls are far from rare in the Philippines, and they’re a core part of daily life. Most feature numerous shops, luxury retail brands, entertainment complexes and food halls – ensuring visitors span all ages and demographics.
Major malls like SM Supermalls and Ayala Malls consistently attract high daily footfall and offer several ways to engage, from digital screens to experience-based activations and branded installations.

Click Here

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Formula One Team - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

AI Technology - International Out-of-Home Campaign

More OOH Case Studies

Speak with our planning team today.

💻 By video call.

Book a video call

📨 Send a message.

👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“The Philippines has one of the highest social media usage rates in the world, but OOH in Metro Manila and Cebu still punches harder than most planners expect. The trick is combining digital and out-of-home rather than treating them as alternatives.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The attraction of the Philippines is equal parts due to the size of the population, the level of digital engagement, the consumer culture, and the comparatively competitive costs of even high-profile advertising campaigns.
However, it’s also related to the significant growth in the e-commerce market, increases in consumer spending power, and growing interest in international brands and products.
We’d always recommend analysing your brand, objectives, current market presence and budget before suggesting a specific advertising placement or format, but in many cases, combining digital and outdoor advertising is the ideal way to maximise your impact.
Visible out-of-home advertising, including transport ads and billboards, is often effective and can be reinforced by digital campaigns to capitalise on extremely high levels of social media usage.
Cultural relevance is always hugely important when building campaigns for overseas destinations. That’s because ads that reflect local values and social norms, respect the nuances of language in the Philippines – which has no less than 180 different languages and dialects – and that reflect the community-oriented feel of domestic promotions often resonate more.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”