International Advertising

Advertise in Indonesia

Be Visible in the Youthful, Tech-Native Audience Demographics of Indonesia

Indonesia is a lucrative but often overlooked advertising destination – and its population of 287 million is perhaps less important than the younger, affluent and tech-savvy demographic that has made the country a global leader in social media usage and digital ad spending.

While that doesn’t mean traditional outdoor advertising placements aren’t prominent, especially in major urban hubs like Jakarta, it does mean that cross-platform campaigns can have extraordinary reach, especially given Indonesia’s economic growth.

Spread across 17,000 islands, Indonesia is the largest economy in the region, and with a fast-growing ‘middle class’ and between 13 and 16 million international visitors annually, it’s a powerful environment for highly targeted, large-scale advertising campaigns.

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Why Advertise in Indonesia?

The advertising ecosystem in Indonesia is incredibly diverse, from the dense city of Jakarta to commercial and tourism centres such as Surabaya, Bandung, and, of course, Bali. For brands, that means there are options to focus campaigns on national visibility or tailor ads to localised audiences.

With one of the largest online populations and widespread smartphone adoption, conventional advertising formats are increasingly being combined with app-based, e-commerce and social media promotions, driving effectiveness and touchpoints.

Some of the potential reasons to consider advertising in Indonesia include:

Establishing a presence within the largest population in Southeast Asia, which also has significant long-term potential for further growth
Advertising to an expanding audience with high purchasing power
Tapping into consumers with considerable social media and mobile engagement
Taking advantage of the urban growth in cities like Jakarta, Surabaya and Medan
Meeting the demand for both international, luxury and domestic brands

The opportunities to advertise in Indonesia are substantial, but it’s just as important for brands to consider cultural diversity. Regional contrasts in consumer behaviours, lifestyles, and languages are all relevant, which is why businesses are advised to ensure their campaigns use adapted messaging that will drive brand recall and engagement.

How One Day Agency Can Help

One Day’s full-service approach means just that. Made up of multi-talented all-senior teams, we offer comprehensive assistance, from initial campaign ideation through to data analytics, media planning and tailoring campaigns to global viewer demographics, ensuring campaigns are culturally aligned with the audiences you want to connect with.

We partner with reputable media organisations in Indonesia to ensure our clients secure high-return placements in some of Indonesia’s most populated and visited regions, while receiving professional guidance on all aspects of their campaign development and deployment.

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Indonesia Advertising Formats

Billboard Advertising

Outdoor advertising enables brands to showcase promotions to enormous audiences, with the most sought-after placements in major cities. Typical traffic congestion and foot traffic mean ongoing exposure and a chance to present promotions to diverse viewers.
Jakarta is naturally the primary place for out-of-home advertising, with some of the most-used routes, like Jalan Sudirman, Jalan MH Thamrin, and the Jakarta Inner Ring Road, targeted for the sheer volume of people who see them every day. However, there are also alternatives such as Sunset Road in Bali, Mayjen Sungkono in Surabaya and Bandung.

Billboard Advertising
Digital Billboard Ads

High-resolution digital screens haven’t necessarily replaced large-scale billboards, but they offer a secondary way to introduce brands to viewers in higher-end commercial areas and CBDs, especially in the central business zone in Jakarta.
Premium digital billboards are also found in the Sudirman CBD, Kuningan, and Senayan. Companies can advertise to affluent audiences, wealthy professionals, and younger shoppers, with the option to adjust ad creatives based on audience behaviours or data points such as time of day.

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Transport Advertising in Indonesia

Daily commutes are standard across Indonesia, with the TransJakarta Bus Rapid Transit system one of the largest in the world. It provides advertising along key routes where the average of 1.4 million people who use the service every day have repeated exposure.
Alternatives include advertising within MRT Jakarta stations and onboard trains, using the commuter rail service that connects the inner city with the Greater Jakarta area, or promoting brands and products through ride-hailing platforms like Gojek and Grab, which offer mobile advertising formats.

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Indonesia Airport Advertising

Indonesia’s multiple international airports offer exclusive advertising environments where brands can reach domestic and international flyers, high-net-worth first-class travellers and the millions of tourists who arrive in the country every year.
Soekarno–Hatta International in Jakarta is the busiest in the country, handling tens of millions of passengers annually. Ngurah Rai International Airport in Bali is another great advertising location, particularly for campaigns targeting international tourists and luxury travellers. In addition, Juanda International Airport in Surabaya has a large regional audience.

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Retail Advertising in Indonesia

There are multiple highly developed retail, leisure and entertainment complexes in Indonesia’s major cities, where shopping malls are part of the consumer culture.
Locations like Grand Indonesia and Plaza Indonesia in Jakarta, Pakuwon Mall in Surabaya, and Beachwalk Shopping Centre in Bali attract steady footfall and offer multiple advertising options.
Brands can leverage digital screens, in-store promotions, multi-channel placements, and billboards to showcase new offerings to consumers, while ensuring their products or services become more familiar to a novel demographic.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Formula One Team - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

AI Technology - International Out-of-Home Campaign

More OOH Case Studies

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Indonesia is not one market. it's seventeen thousand islands with different media habits, languages, and purchasing power. Brands that treat it as a single digital buy could risk consistently underperforming against those who plan it by island cluster.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Like every country, Indonesia regulates advertising and requires all promotions to comply with the national Consumer Protection Act and the standards of the Kementerian Komunikasi dan Informatika (Kominfo) for advertising content.
It is hugely important that all campaigns are compliant and that any promotions requesting consumer interactions that could result in companies collecting data are properly managed under the relevant rules.
Food and cosmetic products must also have obtained official halal or Badan Pengawas Obat dan Makanan (BPOM) certifications with the Indonesian national regulatory authority
Localisation is vital because a generic ad that isn’t recognised or holds little relevance to Indonesian audiences is unlikely to gain much traction. One example is to look at the vast ecommerce systems in Indonesia, which are somewhat different from those in the UK, America and Europe.
Indonesian consumers use apps like Shopee, Tokopedia and Lazada – which might not be familiar to overseas businesses but can also be an excellent way to capture interest from high-intent Indonesian buyers.

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Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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