International Advertising

Advertise in Athens

Advertise in Athens with One Day Agency

Gain Traction With Greek and EU Audiences With Athens Advertising

Athens, Greece's largest city and capital, is a high-growth outdoor advertising destination, with projections that out-of-home marketing will hit £28.94 million this year, of which £20 million represents investments in traditional outdoor advertising formats.

Coupled with increases in digital out-of-home campaigns, expected to grow by 7.97% a year between now and 2029, there are ample opportunities for brand marketers to insert themselves into this buoyant advertising space.

While much of the interest in Athens advertising is driven by its status as an international tourist destination, there has also been a surge in start-ups and tech firms calling the city home, helping to build more affluent and digitally savvy consumer groups that brands want to connect with.

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Why Advertise in Athens?

The city itself has a modest population of approximately 640,000. Still, this number skyrockets during peak tourism periods, when up to 8 million travellers from around the world flock to see cultural and historic sites, including the ruins of the Parthenon and the Acropolis.

Athens isn't, though, just an advertising hotspot for companies that want to promote their services and offers to global tourists, because the thriving nightlife, diverse local population, and high-end retail also present excellent opportunities. The commercial triangle between Syntagma, Monastiraki, and Omonoia Squares is particularly in high demand.

Brands can target their Athens promotions to motorists and commuters using the major routes in and out of the city, such as Mesogeion Avenue and Kifissias Avenue, focus on tourist attractions, or utilise strategic placements in the airport and public transportation system to increase brand awareness across various demographics.

Why One Day?

One Day has years of expertise supporting client brands with ambitious objectives, whether cementing their market share in Greece and across Southern Europe, reaching affluent visitor groups travelling from the EU, USA, and Far East, or boosting the success and interest in new product launches relevant to the local Greek market.

With an international advertising approach, we help ambitious brands to advertise in Athens and the surrounding areas.

Our all-senior teams work cohesively to combine our respective talents and specialisms, breaking down silos and ensuring that cross-border and multi-channel campaigns are backed by innovative media planning, ad tech, and media buying resources.

Our Work

Advertise in Athens: Key Formats

Billboard Advertising

As the statistics we explored earlier show, traditional billboard advertising comprises a large proportion of the Athens marketing mix, with brands opting to display high-scale billboards near historically significant sites and the transportation connections that a majority of visitors and locals rely on.
There is a massive amount of choice, from positioning promotions close to the National Archaeological Museum, near the Temple of Zeus, on the routes leading up the hill to the Acropolis, or around the Monastiraki district with its lively atmosphere, numerous shops, cafes, and busy outdoor markets.

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Digital Billboards and Screens

Immersive digital billboards are becoming increasingly established in Athens, providing a way to create impactful visuals and moving graphics that audiences respond to. Most digital billboards are positioned in premium indoor retail and entertainment complexes, as well as around public transportation networks.
Examples include screens in The Mall Athens, also known as the Golden Hall, located near Neratziotissa Station. This facility consistently attracts high visitor numbers due to its 200+ retail outlets, bowling lanes, arcades, and cinema, which appeal to younger demographics, families, and tourists.

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Transit Advertising in Athens

Athens has a reliable public transportation system, including the underground and overground metro, buses, trams, and suburban commuter trains, all of which provide marketing opportunities for brands, whether targeting commuters, students, tourists, or business professionals.
The Athens Metro is the busiest and most used, with the blue line running between Athens Airport and Piraeus, the red line connecting Elliniko in the centre of the city with west Athens, and the green line that joins Piraeus Port with Kifissia.

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Airport Marketing

Athens International Airport Eleftherios Venizelos is the main international aviation hub for Greece, located just 12 miles from Athens city centre and handling an extensive 28 million passengers annually, making it the 27th busiest airport in Europe.
Brands can utilise advertising in the main terminals and concourses, in business lounges and VIP zones, across parking facilities and public transport links, and within retail and dining outlets to connect with affluent business travellers, families, and international tourists.

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Place-Based Advertising in Athens

Businesses with niche audiences or target consumer groups use place-based advertising to ensure their campaigns are positioned in locations and settings where those viewers are most likely to engage, with conference and events venues a key example for those looking to attract impressions from professionals.
Centres in Athens, such as the Megaron Athens International Conference Centre, with its large capacity for exhibitions, corporate trade fairs, and events, and the Stavros Niarchos Foundation Cultural Centre, are in high demand for focused brand advertising. This involves selecting events and exhibitions that are relevant to the sector or type of product being promoted.

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Latest OOH Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Athens blends ancient heritage with modern city life—and at One Day Agency, we help brands harness both. From bustling squares and transit hubs to tourist landmarks and business districts, our OOH campaigns connect with locals and millions of visitors in Greece’s vibrant capital.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

The authorities in Athens prohibit outdoor advertising displays placed directly onto any of the monuments and archaeological sites around the city, as well as billboards positioned on or around public buildings.
Most brands might opt, for instance, for a promotion on a transport route connecting with a tourist attraction or placed around the surrounding streets and squares.
Other rules to be aware of include a ban on billboards on roadways with speed limits exceeding 45 MPH, and regulations stating that promotions cannot be confusing or misleading and can only compare a product or brand to another if it does not discredit a competitor.
Absolutely! Visitors to the numerous world-famous historical attractions come from a diverse range of age groups, while businesses can also benefit from the lively nightlife and culinary scene in the capital city.
Districts like Gazi and Monastiraki are hotspots for clubs, bars, and restaurants, and brands use style-focused, modern activations to engage with younger audiences, aligning themselves with the food festivals and celebratory events that are a staple of the Athens calendar.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

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General Manager, Itchy Baby Co

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Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”