International Advertising
Advertise in Bucharest
Advertise in Bucharest with One Day Agency
Tap Into High-Growth Eastern European Markets With Bucharest Advertising
Bucharest is Romania's capital and the largest metropolitan centre in the country, making it a hub of commerce, investment, and tourism. Advertising in Bucharest offers brands comparably low-cost marketing opportunities and is a gateway to Eastern and Western Europe and Asian markets.
A diverse, multicultural population of roughly 1.7 million inhabitants, augmented by a steadily rising influx of international visitors – currently around 1.5 million a year – means that advertising is exposed to varied viewer demographics, including those engaged in the industrial and commercial markets based within Bucharest.
Romania itself is considered a crossroads that connects the south, east, and west of Europe. As an EU and NATO member and a fast-developing country that is often overlooked, Romania is the 12th largest in Europe and the sixth most inhabited.
The city's incredible architecture, cultural heritage, exciting nightlife, and famed street artists and cuisines combine to create a unique blend of history and modernity, making Bucharest a place that appeals to ambitious businesses and global travellers alike.
Why Advertise in Bucharest?
Romania’s capital city is known for its artistic and cultural sites. It is nicknamed 'Little Paris' in acknowledgement of the French architecture and transformations Bucharest underwent following the fall of the communist era.
Today, it is a lively, busy financial centre surrounded by astonishing landscapes, including the Danube and the Carpathian Mountains.
Multiple attractions and sites draw an ever-increasing number of tourists and site-seers, many keen to visit the iconic Palatul Parlamentului building, the 15th-century Curtea Veche Palace, once home to Vlad the Impaler, and the booming nightlife scene around the historic Lipscani district.
For marketers and advertisers, this eclectic city has multiple prime marketing placements, from the busy intersection that joins Mihai Bravu and Piața Obor and the DN1 Prahova Valley roadway to billboards in and around Bucharest Henri Coandă International Airport.
A largely pedestrianised city centre also offers myriad advertising spaces, including modern digital screens and immersive moving billboards strategically positioned within retail centres and entertainment complexes like Baneasa Shopping City and the AFI Cotroceni Mall.
Why One Day?
As a fully integrated marketing and advertising agency, we work with clients throughout the UK, Europe and beyond, with offices in London, Manchester and Warsaw. Our teams bring a wealth of knowledge to every project, alongside access to leading markets, premium advertising space and advanced media planning and buying expertise.
We collaborate with brands keen to launch campaigns of all sizes, blending out-of-home and digital marketing with creative and design input and a tailored mixture of media placements and formats based on your brand objectives, the nature of your promotions, and the key audience segments you most want to engage with.
Advertising in Bucharest: Key Formats
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![Bucharest Billboard Advertising]()
Bucharest Billboard Advertising
Like every major European capital city, there is ample choice when it comes to high-profile outdoor billboards, from eye-level street advertising to vast, unmissable billboards positioned around the busiest roads and arterial routes, including Știrbei Vodă, Plevnei, the main access point into Bucharest.
Much of the city centre is walkable, which means a greater audience of pedestrians and public transport users. Out-of-home billboards in tactical locations frequented by visitors, locals, and business people can be combined with public transport panels and billboards in stops and stations. -
![Bucharest Digital Billboard Screens]()
Bucharest Digital Billboard Screens
Captivating video and digital billboards have become more widely available as the city benefits from international investment and a healthy tourism and commercial market, with screens at street level close to many major attractions, such as the Romanian Athenaeum and the National Museum of Contemporary Art.
Digital billboards can also be positioned in areas leading to the old centre. They can be programmed to adjust the graphics, messaging, or promotions shown and linked to data such as the number of passersby, viewer interactions, or weather conditions.
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![Place-Based Bucharest Advertising]()
Place-Based Bucharest Advertising
Location-specific marketing works by targeting placements at areas where the intended demographic is most likely to visit – such as adding retail-themed advertising to billboards and displays in Baneasa Shopping City, close to the Otopeni International Airport.
Screens and advertising billboards are also used throughout the Mega Mall A shopping centre and the AFI Cotroceni, an entertainment complex with a museum, playground and shops, with high visitor numbers due to its location between the Militari and Drumul Taberei residential neighbourhoods and the city centre.
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![Bucharest Public Transport Marketing]()
Bucharest Public Transport Marketing
The public transport system in Bucharest is well-managed and attracts thousands of passengers every day. Most use the extensive metro system, which has five lines—the M1 to the M5—that span every corner of the city and has 64 stations.
Brands can also advertise through the local train networks, such as the Regio system, which runs between most districts into the city centre, and bus advertising or transit advertising around the Podul Basarab and Podul Pipera routes, which attract a large number of commuters and motorists.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
"Bucharest is a rising star in the European advertising landscape, with a vibrant market and a growing appetite for bold, creative campaigns. At One Day Agency, we offer end-to-end advertising solutions that help brands tap into Bucharest's potential – and extend their reach across all of Europe."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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As a modern, lively city, brands can advertise almost any service or product within Bucharest, although being mindful of localised and domestic regulations and advertising best practices is always key to achieving the outcomes you wish.
Examples include bans on adverts featuring tobacco or vaping products across Romania's public transport system and limits on the types of adverts that can be positioned close to schools.
Of course, our international marketing consultants can provide input and tailored advice about the best ways to achieve the desired impressions while complying with advertising rules throughout Bucharest and Romania.
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There is a diverse mix of communication methods, formats and placements, with everything from eye-level billboards to large traffic flow billboards displayed next to the busiest national roads and Unipole billboards and banners erected on masts for visibility.
The right ways to attract attention and gain market share will vary between brands based on the viewers or demographics you want to engage with your promotions, the types of reactions and responses you want to prompt, and the theme of your brand or campaign.
For more information about advertising in Bucharest and expert advice about creating a strategic, impactful campaign, you are welcome to get in touch.
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