Advertise in Cape Town with One Day Agency

Large-scale billboards remain one of the best ways to achieve mass-scale brand awareness in Cape Town, with high-profile roadside placements along major commuter routes like the N1, N2 and N3 always in strong demand. Brands also target advertising positions around the CBD, Foreshore and the roads leading to and from the Victoria & Alfred Waterfront.

Other organisations choose to aim campaigns towards Cape Town’s most affluent residential suburbs, including Century City, Claremont and Sea Point, or pick campaign placements close to sporting venues, shopping centres and entertainment areas which have consistently high pedestrian activity.

Digital outdoor advertising has become more prevalent within Cape Town’s commercial and retail neighbourhoods. Screens give brands a way to update their campaigns throughout the day, or schedule creative content to be shown during peak traffic periods, based on weather conditions, or when major events are scheduled.

Premium digital billboards are concentrated around the CBD, Canal Walk Shopping Centre and the V&A Waterfront, and give advertisers a chance to engage with commuters, tourists, business audiences and shoppers with promotions that maximise context and relevance.

Cape Town’s public transport systems are heavily used, including the MyCiTi Bus Service, the Golden Arrow buses, Metrorail trains and minibus taxis. The bus system alone provides 65,000 passenger journeys every weekday, 2.3 million trips a month and a fleet that covers 42 stations and is operational 90% of the time.

The sheer volume of people who rely on the transport networks means brands can take advantage of a captive audience and repeat exposure, alongside the roadside billboard placements we’ve mentioned, or position ads in major stations and depots like the Cape Town Station in the CBD.

Cape Town International Airport is one of Africa's busiest and serves over 11 million passengers every year, with 29 airlines and flights to more than 31 direct global destinations.  As a primary gateway to the Western Cape, brands can reach captive audiences, from conference delegates and frequent flyers to tourists. 

Campaign placements in the airport can include digital screens, billboards within baggage reclaim areas, full branding of a terminal, promotions in first-class and premium lounges, and advertising on the transport connections that link Cape Town International with the CBD.

There is no shortage of shopping, entertainment and premium lifestyle centres in Cape Town. Brands can market to audiences around Cavendish Square, Somerset Mall and the V&A Waterfront, which are particularly relevant to tourist-focused campaigns and products or services targeted to affluent visitors.

Other brands concentrate on engaging with professionals, displaying ads in and around the Cape Town International Convention Centre, which regularly attracts executives and investors attending expos and exhibitions across this vast commercial space.