International Advertising

Advertise in Vietnam

Position Your Brand in the High-Growth Economy of Vietnam

There are plenty of reasons to advertise in Vietnam. Ongoing economic growth, a booming tourism sector, and a younger population have all contributed to Vietnam’s emergence as one of the most interesting and financially accessible advertising destinations in Southeast Asia.

A population of over 102 million people is supplemented by a healthy influx of international visitors. This hit a high of 10.6 million travellers in just five months at the start of this year, demonstrating the opportunity for brands hoping to reach the substantial domestic market while also engaging with global travellers.

The types of promotional placements in Vietnam vary considerably, from the energetic streets of Ho Chi Minh City to the historic, calmer backdrop of Hanoi. There are also tourist destinations like Da Nang and Ha Long Bay that may tie into brand marketing strategies, all of which contribute to Vietnam’s position as an attractive environment for advertising at scale.

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Why Advertise in Vietnam?

Vietnam hasn’t always been perceived as an attractive advertising destination, but overlooking the country’s development could be a mistake for brands with their sights set on Southeast Asia.

The digital economy in Vietnam is off the charts. That’s thanks to rapid urbanisation, smartphone adoption, and the growth of ecommerce that rivals that of many more developed or traditional promotional jurisdictions.

Brands looking to advertise in Vietnam find that the benefits include:

A predominantly younger population, with high mobile usage and strong engagement with social media – ideal for multi-channel campaigns.
Traditional advertising formats like billboards, which remain highly visible and part of the city landscape in densely populated urban centres.
Advertising rules in Vietnam that are consumer-friendly and controlled, ensuring legitimate companies can remain firmly within the regulations with little issue.
Consumer spending power in urban markets, which has grown massively, leading to higher disposable incomes.

Compared with many Eastern markets, Vietnam promises competitive ad pricing and strong investment returns.

Additionally, the blend of local consumers and international visitors makes Vietnam appealing for brands that want to generate localised awareness or build traction across multiple audience segments in a single campaign.

How One Day Agency Can Help

One Day provides integrated advertising services across global markets, including Vietnam and Southeast Asia. We adopt data-driven analytics to ensure that every aspect of each campaign is culturally relevant and aligns with the target consumer's needs.

From initial strategy development and media planning to creative ideation and campaign delivery, our all-senior team provides end-to-end support. This is designed to maximise visibility and the return on investment you can expect. Our specialists work to ensure campaigns are perfectly localised for the Vietnamese culture, language, and consumer audience.

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Vietnam Advertising Formats

Billboard Advertising

Outdoor advertising remains one of the most recognisable ways to achieve high visibility through Vietnamese promotional campaigns. Billboards are especially prominent in major cities, where traffic congestion and pedestrian activity provide extended exposure.
Ho Chi Minh City is the country’s commercial centre. Key routes for billboard ads include Nguyen Hue Walking Street, Le Loi Boulevard and Dien Bien Phu Street, all of which offer high-impact placements. Other options are based in Hanoi, with locations around Hoan Kiem Lake, Ba Dinh District, and major intersections.

Billboard Advertising
Digital Billboard Vietnamese Advertising

Interactive digital billboards have become popular in Vietnam’s cities, particularly in high-end commercial districts and tourism hotspots. Premium digital screens are located in areas such as District 1 in Ho Chi Minh City and central Hanoi, areas which attract affluent professionals and international visitors.
High-resolution LED screens enable businesses to deliver dynamic, often time-sensitive messaging. That means they can adapt displays based on data such as audience behaviours or the time of day.

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Transport Advertising in Vietnam

Transit-based promotions offer considerable reach in Vietnam, where daily travel through cities is constant. Motorbikes are the primary mode of transport, creating a unique advertising environment in which roadside billboards, eye-level displays, and transit routes provide sustained exposure.
Other options include promotions on the Metro Rail urban transit system in Ho Chi Minh City, city buses serving the larger metropolitan areas, and app-based campaigns on local ride-hailing platforms such as Grab, Be, or Gojek.

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Airport Advertising

Tan Son Nhat International Airport in Ho Chi Minh City is the busiest in the country. It handles over 32 million passengers annually and offers a wide range of advertising formats, including digital displays, terminal branding and experiential installations.
Noi Bai International Airport in Hanoi is another interesting location, particularly for campaigns targeting business travellers and international visitors. Contrastingly, Da Nang International Airport provides access to one of the country’s fastest-growing tourism regions.

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Retail and Lifestyle Promotions

Vietnam’s shopping malls that have sprung up in recent years offer endless opportunities for brand advertising, with most of the activity concentrated in urban areas. Digital screens, billboards, and activations are particularly popular in Ho Chi Minh City, in locations like Nguyen Trai Street and the mega-malls that attract high footfall.
Brands can also concentrate on specific destinations such as the Vinco Centre in Ho Chi Minh City and the Lotte Centre in Hanoi. Each of these environments is ideal for engaging consumers who are in a purchasing mindset.

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Vietnam has leapfrogged a lot of traditional media infrastructure. Facebook and Zalo dominate in ways that planners used to TV-first thinking find disorienting. But that's exactly what makes it interesting, you can build national reach on digital budgets that wouldn't buy you a week of TV elsewhere.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Advertising in Vietnam is regulated by the Law on Advertising, which sets out requirements for content placement and compliance. There are additional rules for certain industries, including healthcare, alcohol and financial services.
All campaigns in Vietnam are expected to be accurate, appropriate, and compliant with standards. In most cases, they should be published in Vietnamese or, at the very least, include approved translations.
Working with an experienced partner is crucial to ensuring all brand campaigns meet these regulatory requirements.
Vietnam’s growth is down to a combination of continued economic growth, increased overseas investment, and an evolving consumer landscape. This has all meant that businesses hoping to establish a presence in the region can do so with impact and at a manageable cost.
The rise in tourism, combined with strong domestic demand and digital adoption, has created an environment where brands can achieve both high visibility and meaningful engagement.
A balance between local and international audiences makes Vietnam particularly attractive for brands looking to expand their presence within Southeast Asia.

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Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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