Out-of-Home Case Study
Jetbrains
A Global OOH Campaign Built Around the World’s Tech and Financial Hubs.
To support JetBrains’ Junie campaign, One Day Agency planned and delivered a multinational out-of-home campaign across key technology and financial centres, including London, Berlin, Amsterdam and New York. The campaign was designed to position JetBrains in high-impact urban environments, reaching developers, tech decision-makers and digitally native audiences in the cities where technology, finance and innovation intersect.
Across Q3 and Q4 2025, the campaign combined landmark digital formats, transport environments, roadside media, metro networks and office placements to create a consistent international brand presence. From the Nasdaq screen in Times Square to Now Vista in London, Uber Platz in Berlin and major digital formats in Amsterdam, the activity delivered both scale and contextual relevance across multiple markets.
Skills:
International Out-of-Home Advertising, Digital Out-of-Home, Media Planning and Buying, Technology Marketing, Audience Research and Insights, Campaign Measurement
Strategic Media Planning Across Global Tech Hubs
The campaign strategy focused on placing JetBrains in environments with strong relevance to a young, urban and tech-savvy audience. One Day Agency selected a combination of large-format digital screens, high-footfall transport placements, roadside locations and workplace media to balance impact, frequency and audience fit.
In London, activity included the Now Vista digital screen, lift and escalator panels, static 6-sheets and digital 6-sheets. In New York, the campaign centred on the Nasdaq digital screen, supported by office panels and urban panels. Berlin featured public video roadside, digital poster galleries and high-impact formats around Uber Platz, while Amsterdam delivered further scale through large digital formats and metro digital screen networks.
This created a cohesive international campaign that allowed JetBrains to maintain a recognisable message across different cities, formats and audience touchpoints.
Landmark Formats That Delivered Scale and Added Value
The campaign delivered 99.1 million total impressions across all OOH formats, with strong performance driven by a mix of booked media, overshow and added-value exposure.
A major highlight was the Nasdaq digital screen in New York, where the campaign exceeded the original predicted impression delivery of 18.9 million and reached 71.9 million delivered impressions. This represented an additional 52.9 million impressions, equivalent to more than £107,000 in added media value.
London also delivered added value through the Now Vista digital screen, where the campaign secured an additional three days of exposure, equating to approximately £29,000 in added media value. Amsterdam further benefited from increased plays across the Metro Digital Screen Network, adding incremental exposure and strengthening the overall campaign delivery.
Results and Brand Impact
The campaign delivered measurable visibility across four major cities, combining premium landmark media with targeted urban and transport formats. In total, the campaign achieved over 99 million OOH impressions, positioning JetBrains across some of the most competitive and high-value outdoor environments in Europe and the US.
Beyond media delivery, the campaign also showed positive brand impact. Google Trends data showed a noticeable uplift in search volume for JetBrains while the campaign was live, followed by a decline after the activity ended. This strongly suggests that the OOH exposure helped drive awareness and prompted audiences to actively search for the brand online.
London Underground tap data also showed the strength of high-footfall transport environments, with King’s Cross St Pancras recording the highest footfall among the relevant station placements, reaching 3.572 million taps during the analysed period. This insight provides a strong planning direction for future campaigns, with similar large transport hubs such as Victoria, Waterloo, Paddington and Euston recommended for continued audience relevance.
This campaign demonstrated how international OOH can help a technology brand create fame beyond digital environments, combining premium media, contextual location planning and measurable audience response across key global markets.
