International Advertising

Advertise in Marseille

Advertise in Marseille with One Day Agency

Build an Enviable Presence in Southern France With Marseille Advertising

One Day helps brands advertise in Marseille through integrated outdoor, digital, retail, airport, and transport advertising campaigns designed to connect businesses with residents, tourists, commuters, and international audiences across Southern France.

Marseille is France’s largest seaport and the second-biggest in the Mediterranean. These links with Asia and North Africa, combined with a thriving commercial sector, a steady influx of international visitors, and a diverse population in France’s second-largest city, all make it a fantastic place for brand advertising.

Known for its historic landmarks, including the Vieux-Port and the Notre-Dame de la Garde, coastlines and artistic neighbourhoods, the city attracts over 16 million visitors a year. This is in addition to a growing population of 1.65 million across the Marseille-Aix-en-Provence metropolitan area, giving businesses ample people to promote their goods and services to.

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Why Advertise in Marseille?

Whether by placing highly visible promotions around the Vieux-Port, advertising in major retail centres, or creating digital billboards at train stations and airports, Marseille is a location where companies can connect with local residents and global audiences.

Aside from the continued traffic into and out of the seaport, Marseille is also a strategic location for other transport links. The city acts like a gateway to the larger Provence-Alpes-Côte d’Azur region – one of the reasons it’s considered a strategic location.

Businesses choosing to advertise in Marseille, or incorporating city placements into a comprehensive French campaign, benefit from:

Widely used public transport networks, like metros, trams and bus services, where onboard and station ads provide repeat exposure to commuters.
Captive audiences in high-footfall destinations such as the heritage La Canebière in Marseille’s Old Quarter.
Options to target ads to specific populations, from French families, professionals, global visitors and students.
A strong tourism sector, with millions of people arriving every year via air, rail and cruise ships docking in the port.

Another unique advantage of brand advertising in Marseille is the city’s trendy, ‘cool’ persona, often attractive to businesses that want to foster a premium yet authentic image that resonates with their core audiences.

How One Day Agency can help.

One Day's experienced team of media planners, marketing experts and creative specialists provides a comprehensive service for brands advertising in Marseille, whether trying to enter the French market for the first time or expanding an existing presence in Southern Europe.

We focus on campaigns that create impact, backed by valuable data analytics and audience research to ensure every aspect works. This applies right from campaign planning through to execution and performance monitoring, ensuring brands reach their audiences at the right time, in the right place.

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Marseille Advertising Formats

Outdoor Advertising in Marseille

Traditional and easily recognised forms of out-of-home advertising, including billboards, overhead displays and posters, are enormously effective. Positioning ads in areas with reliable footfall ensures continuous visibility of each promotion.
Popular locations include those frequented by professionals and tourists, such as the Vieux-Port, busy retail areas such as Rue Saint-Ferréol, Marseille Provence Airport, and the city’s bustling public transport systems.

Billboard Advertising
Digital Screens

Vibrant digital billboards are becoming increasingly prominent across the city’s most active districts. They provide brands with a flexible, visually engaging way to enhance their profile and capture attention. High-quality LED screens can be positioned within major retail and entertainment complexes, indoors or out.
Locations around La Canebière, Prado Beach, and major roadways offer excellent exposure, making them ideal for campaigns focused on reach. With the option to schedule content to air during peak times, brands can optimise impressions and achieve better value for money.

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Port and Airport Promotions in Marseille

Marseille Provence serves 11.28 million passengers a year, and contributes €867 million to the local passenger tourism market, providing an excellent way to showcase ads to frequent flyers, commercial visitors, tourists and families, with numerous potential placements in and around the airport and terminals.
Combined with the 2.5 million+ passengers who arrive in Marseille by cruise ship, on board one of hundreds of thousands of vessels, brands have multiple ways to extend their promotions to tourists, international arrivals, and the workforces who operate at the port and airport.

Our Work
Retail Advertising in Marseille

The city’s retail and entertainment destinations, such as Les Terrasses du Port and Centre Bourse, offer additional opportunities for location-based advertising. Brands pick high-traffic settings where consumers are expecting to spend, often using digital billboards and large-format displays to ensure their messaging is absorbed.
For a more impactful or localised campaign, businesses can also combine in-store or in-person activations to ensure French audiences become familiar with a new brand or have opportunities to engage.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Speak with our planning team today.

💻 By video call.

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📨 Send a message.

👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Marseille combines international connectivity, tourism, and authentic cultural energy in a way few French cities can. For brands looking to build visibility in Southern France, the city offers access to diverse audiences through transport, retail, port, and outdoor advertising placements that generate consistent exposure.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

We focus on targeted, data-backed campaigns that deliver the best value in terms of connecting with interested audiences who match brand demographics – but there are occasions when sheer volume is the key goal.
In these cases, the advertising with the highest visibility might include:
- Outdoor billboards, especially those in tourist areas
- Airport marketing in the main terminals
- Public transport campaigns using stations, depots and bus sides
- Promotions around higher-end retail centres popular with affluent audiences
The caveat is that selecting a placement solely on numbers isn’t always the best strategy; it’s often better to have a smaller number of high-value impressions than millions of impressions that won’t engage or aren’t likely to find the product or service you are marketing relevant to their needs.
An ideal approach is to analyse your audience's behaviour and align your promotions with the data. If your most desirable demographic includes younger adults, you could consider the ‘Gen Z’ hub in Cours Julien, transport routes to shopping centres, and even influencer marketing to reinforce your messagin
Other options include pop-up retail activations and digital screens, and concentrating on lifestyle venues and spaces popular with the age group you’d like to connect with.
Yes, and many do, because blending out-of-home placements with online advertising can maximise your impact.
You might use integrated strategies such as digital billboards with QR codes, geolocation features, or synchronised screens that show dynamic content and change in real time based on audience responses.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”