Advertise in Bordeaux

Large-format billboards remain an effective way to gain awareness in Bordeaux. In-demand locations include Bordeaux-Lac, with major retailers like IKEA and Decathlon, and the Euratlantique district surrounding Gare Saint-Jean, which sees consistent daily footfall.

Traditional billboard space is limited within the historic city centre, but advertisers can be creative with premium street furniture and displays around areas such as the Place des Quinconces, Rue Sainte-Catherine and Place de la Bourse to engage with shoppers and tourists, or position campaigns close to arterial routes like the Rocade ring road.

Digital screens have become increasingly prominent in the city, with brands having the flexibility to display dynamic messaging that can be updated based on the weather, seasons, or events. Premium displays are primarily located near visitor attractions, including La Cité du Vin, Bassins des Lumières, and the commercial areas surrounding Mériadeck and Bordeaux-Lac.

Brands often find that digital billboards are effective for advertising hospitality, tourism, and retail products and services. They are also ideal for time-sensitive promotions displayed in front of residents and visitors who are actively engaged in activities such as shopping or sightseeing.

Bordeaux’s public transport system is extensive and used by commuters, visitors and students alike. The TBM network alone incorporates four tram lines, more than 70 bus routes, river shuttle services and cycle hire schemes that connect major residential, commercial and tourist areas.

Campaigns might include full tram wraps and bus liveries, station posters, and platform displays at Gare Saint-Jean, one of France’s busiest stations. Brands can also take advantage of services that run from early morning to late at night to achieve repeated exposure among commuters, students, and visitors.

Bordeaux–Mérignac Airport is the main gateway to southwestern France, with domestic, international, and European flights, meaning millions of passengers traverse the terminals every year. Just west of the city centre, the airport serves tourists visiting the Bordeaux wine region, business travellers attending conferences, and professionals travelling from elsewhere in Europe.

Advertising options include in-terminal digital displays, placements in baggage reclaim areas and premium business lounges, campaigns positioned in Halls A and B, and the Billi terminal, which is used by low-cost airlines.

Bordeaux is well-regarded for retail advertising, with locations such as Rue Sainte-Catherine, one of Europe's longest shopping streets, and the Golden Triangle, home to luxury brands and designer boutiques, attracting affluent audiences alongside local consumers.

Businesses might also consider larger retail centres. The Aushopping Bordeaux Lac and Centre Commercial Mériadeck both offer opportunities for digital displays and promotional campaigns targeting consumers who are already in a purchasing mindset.