International Advertising

Advertise in Thailand

Advertise in Thailand with One Day Agency

Gain Traction in Southeast Asia With Thai Advertising Campaigns

One Day helps brands advertise in Thailand through integrated billboard, digital, transport, airport, and retail advertising campaigns designed to connect businesses with tourists, commuters, shoppers, and local audiences across Bangkok, Phuket, Chiang Mai, and other high-footfall destinations.

Major cities like Bangkok, Phuket and Chiang Mai attract countless visitors each year, and, in addition to a national population of 71 million, Thailand has become the eighth most visited country in the world, with 32.9 million travellers heading there annually.

There are many options for advertising in Thailand - from classic, highly visible billboards in Bangkok’s busiest commercial districts to digital screens and interactive displays in shopping malls, with many more ways for companies to connect with audiences, whether enjoying travel experiences or navigating their daily routines.

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Why Advertise in Thailand?

Thailand is a commercially active and incredibly popular travel destination. With a thriving tourism industry, vibrant, vast cities, and a growing economy, the country offers a dynamic environment for brand advertising, where scale, impact, and cost-effectiveness are all attainable.

In comparison with other countries, Thai campaigns are often cost-effective given the competitive media buying rates even in key, premium promotional locations, with other considerations including:

The large and diverse population, from expat communities to international tourists, local consumers and younger travellers
Thailand’s strong tourism sector, which attracts millions of visitors from across major destinations, such as Malaysia, China, India, South Korea and Singapore
Consistently high footfalls in urban areas, especially in Bangkok and around retail, entertainment and business districts
Heavily used public transport systems in all the major cities, coupled with high volumes of motorists and commuters, with extended waiting times in traffic

One aspect that many brand marketers are leveraging is the level of digital adoption and the growth in smartphone usage throughout Thailand. This supports connected and e-commerce campaigns, and interactive elements like QR codes, where consumers are more likely to engage.

How One Day Agency Can Help

One Day’s fully integrated approach to Thai advertising campaigns means that brands can plan, optimise and activate their promotions across high-impact channels, working with an experienced team of specialists to provide support throughout.

We concentrate on validated, data-backed research and analytics to assist in strategic campaign development, ensuring that companies entering the Southeast Asian market, hoping to capture market share in Thailand, or embarking on an ambitious global expansion, can see a clear pathway to achieving their objectives.

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Thailand Advertising Formats

Digital Billboards in Thailand

Digital screens have become a common sight in business and shopping areas, especially in Bangkok districts such as Sukhumvit, Silom, and Siam. Immersive video-based and digital promotions generate excitement, display content that can be updated in real time, and offer excellent flexibility to adjust messaging or select broadcast durations to match campaign budgets.
Some of the best places for digital billboards in and around Bangkok include Siam Paragon, the Sukhumvit Road, Ratchaprasong Intersection – a commercial junction – and the affluent EmDistrict. Outside of the capital, brands pick screens along Beach Road in Pattaya, Patong in Phuket, and around Chiang Mai’s Old City, where footfall is consistently high.

Billboard Advertising
Thai Billboard Advertising

Huge-profile billboards and campaigns continue to be used throughout Thailand as an effective way to market a brand, product or service to as many viewers as possible. Many businesses choose placements with continuous visibility along major roads, at intersections, and near tourist attractions.
Billboards are, for example, dominant along the BTS Skytrain system and the MRT Skyway, at Asiatique The Riverfront for brands targeting nightlife users and in the Silom Business District. Outside of Bangkok, they’re also positioned in Chiang Mai International Airport and on Nathon Beach Road in Koh Samui.

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Public Transport Advertising in Thailand

The Thai transit system is used extensively: the rail system serves 536 million passengers a year, the MRT lines average 526,000 riders per day, and the BTS SkyTrain handles 21 million journeys in just one month. Promotions in stations, stops, and carriages provide an opportunity to deliver messaging to captive audiences throughout their journeys.
Businesses can also select specific lines or routes that align with the transport links most likely to be used by their core demographics, or focus on newer, contemporary lines like the yellow and pink MRT monorails.

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Thai Airport Advertising

Thailand’s major airports, including Suvarnabhumi Airport in Bangkok, serve literally millions of people every year, attracting global brands that want premium advertising opportunities and to put their promotions in front of business travellers, higher-income audiences and international visitors.
Suvarnabhumi alone welcomes 120 million people a year, while brands can also position campaigns within individual or all Thai airports for maximum exposure. They include Don Mueang International Airport, the second-largest; Phuket International Airport, a major tourist hub; and Hat Yai International Airport in the south of the country.

Airport Advertising
Retail and Location-Based Thai Promotions

Known for its enormous shopping malls and retail complexes, Thailand offers multiple potential advertising placements where brands can engage with shoppers, including ICONSIAM, Siam Paragon, CentralWorld in Bangkok and Central Phuket, with audiences already engaged with buying activities.
Promotions shown near the point of purchase can incentivise customers to try a new brand or product, while choosing more commercial locations, such as the IMPACT Muang Thong Thani or the Queen Sirikit National Convention Centre, ensures that visitors see ads while attending conventions, conferences, and exhibitions.

Retail Advertising

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Thailand gives brands a rare mix of scale, energy, and visibility. From the constant movement of Bangkok to the tourism-driven footfall in Phuket and Chiang Mai, it’s a market where outdoor and digital advertising can create real-world impact at every stage of the customer journey.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Yes, provided campaigns are tailored to account for the cultural and social nuances in Thailand, where advertising is often witty or amusing and encourages long-term brand loyalty over impulse buys, Thailand can prove an excellent place for global brands to gain attention.
The significant tourism sector, ongoing footfall and traffic in large cities, and Thailand's role as a regional hub are beneficial for businesses expanding into Thailand and Southeast Asia.
A proportion of campaigns are based in and around Bangkok, as it is the biggest and most densely populated city, but other locations like Phuket and Chiang Mai also provide compelling opportunities, especially for brands that want their campaigns to be targeted towards tourists, younger adults, and lifestyle-oriented audiences.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”