Advertise in Egypt with One Day Agency

Highly visible billboards are still one of the best ways to gain traction in Egypt, particularly in Greater Cairo, given its enormous commuter traffic. Premium roadside locations are found along major routes such as the Ring Road, 6th October Bridge and roads connecting New Cairo with the city centre.

Additional opportunities exist in Alexandria, Giza, and around tourism destinations, allowing businesses to tailor campaigns to local consumers, business audiences, or international visitors, depending on their objectives.

Interactive and digital screens have exploded across Egypt’s most densely populated commercial areas, shopping districts and entertainment venues. Brands use high-resolution LED displays to showcase their brands and services, with creatives modified based on real-time data points such as commuting peaks, time of day, weather, or seasonal events.

Premium digital screens are located throughout New Cairo and New Administrative Capital developments, large shopping malls, and central commercial areas, where they attract professionals, shoppers, and affluent consumers.

Egypt's transport systems offer businesses a way to build familiarity through repeated exposure, which is especially important for brands new to the region that want to gain traction. Some of the most successful campaigns blend commuter-route billboards with roadside ads and placements in the Cairo Metro Stations and bus shelters.

The microbuses in Cairo transport 10 million passengers daily, while the Cairo Metro handles 4 million journeys, illustrating the scale of the transit advertising opportunity and the volume of traffic in Egypt’s busiest cities.

Cairo International Airport is Egypt's busiest airport and one of Africa's largest aviation hubs. Other airports include Hurghada International, Sharm El Sheikh International and Borg El Arab Airport in Alexandria. Together, these airports handled a staggering 9.4 million passengers over nearly 71,000 flights in just the first quarter of 2026.

Businesses might focus on contemporary digital displays, terminal branding promotions, tourist-centric baggage-reclaim ads, placements in premium and first-class lounges, or even experiential campaigns to engage with travellers on arrival and departure.

Location-centric campaigns give brands a way to target the specific places where their promotions are most likely to prompt engagement. That might be within modern Egyptian retail spaces, by positioning ads in shopping centres or by choosing transport routes leading to high-footfall tourist destinations.

Businesses can also target destinations such as Cairo Festival City Mall, Mall of Egypt, and City Stars, each of which attracts substantial daily footfall, or target exhibition centres and conference venues to gain traction with professionals and investors.