Advertise in Malta with One Day Agency

Traditional outdoor advertising billboards remain a great way for brands to engage with local audiences and tourists. Locations around Marsa, the Marsa-Hamrun Bypass, Mrieħel and Birkirkara are all ideal for providing repeated exposure among the drivers and passengers travelling between the island's commercial and residential areas.

Businesses might also consider premium locations around St. Julian's, Paceville and Portomaso if they’d most like to improve awareness among more affluent consumer groups, or advertising near major retail, entertainment and hospitality destinations to secure impressions from audiences with a high intent to buy or engage a service.

Digital out-of-home advertising has started to become more prevalent in Malta, as brands look for ways to make their campaigns more flexible, using time-adjusted screens that can either change throughout the day or respond to specific variables such as traffic patterns or the weather.

Modern digital billboards are located around the busier commercial areas like St. Julian's and Sliema, alongside major routes that can reach commuters travelling between the island's north and south. They are in strong demand from brands launching time-limited campaigns, seasonal promotions and hospitality offers targeted towards tourists.

The main public transit network in Malta is the Malta Public Transport bus system, with Valletta the primary central hub where many services start and end. This limited system gives brands a way to achieve repeat exposure, and to pick specific lines or stops which are most relevant to the demographics that are most likely to resonate with their campaigns.

Transport advertising can include ads around bus stations and stops, wraps on the vehicles themselves, and outdoor billboards along the busiest routes, along with airport campaigns that attract interest from new arrivals heading from the terminals to hotels, beaches and attractions.

Malta International Airport in Luqa is the country's only major commercial airport, handling more than 10 million passengers annually. Its location just a few kilometres from Valletta makes it an important advertising destination for brands targeting international visitors arriving in Malta.

Airport campaigns often involve digital screens,  large-format advertising, baggage-reclaim placements and branding within passenger areas. Premium campaigns might also target business travellers, using placements in first-class lounges to present promotions to these specific audiences.

Malta's retail and lifestyle destinations such as The Point Shopping Mall at Tigné Point in Sliema, one of the island's largest mainstream shopping destinations, Shoreline Mall and PAMA Shopping Village provide opportunities to connect with viewers when they are more likely to buy or respond.

Place-based campaigns can also be positioned in other settings, such as  Valletta, Mdina and Malta's tourism and cultural attractions, which attract substantial visitor footfall, and venues such as the Malta Fairs & Conventions Centre and Mediterranean Conference Centre, which provide access to business audiences attending exhibitions, conferences and events.