Advertise in Tokyo with One Day Agency

Billboards remain a big part of the outdoor advertising space in Tokyo, and are prominent around stations, commercial areas and busy roads. The most recognised include Shibuya Crossing and Shinjuku, where the large-scale screens are displayed above enormous and consistent volumes of pedestrians.

Other districts like Ginza may be just as appealing to businesses that want to engage with affluent shoppers and professionals, or Harajuku and Omotesando, which are popular with brands focused on lifestyle and youth-oriented advertising.

Tokyo is well known for its digital outdoor advertising, with enormous LED screens providing brands with opportunities to create campaigns that go far beyond traditional static posters.

Digital displays can show different creatives throughout the day and may be adapted around factors such as weather, events, audience behaviour and peak travel periods. Multiple screens can also be synchronised to create large-scale takeovers that dominate busy commercial spaces.

Tokyo is internationally recognised for its naked-eye 3D billboards, which use curved LED screens and CGI to create the illusion that characters or objects are extending out of or beyond the display.

Screens around Shinjuku also show how creative advertising has become its own attraction, giving brands a new way to develop memorable campaigns that audiences often use as selfie backdrops, making advertising highly shareable.

Tokyo's public transport network gives businesses a format where they can advertise to millions of commuters and travellers every day, across JR East, the Tokyo Metro, the Toei Subway system and the private rail connections that provide journeys into and out of the capital.

Advertising placements include posters and digital screens in stations, promotions within trains, platform displays and takeovers, with locations like Shinjuku, Shibuya and Tokyo Station ideal for businesses that want to achieve repeat exposure.

There are two potential airports that brands can use for campaigns in and around Tokyo; 

Haneda and Narita, depending on whether they’re targeting domestic travellers, international visitors or both. Haneda is most often used for flights into central Tokyo, and Narita for long-haul international passengers.

Airport campaigns can incorporate digital screens, large-format displays, baggage-reclaim advertising, terminal branding and other high-dwell-time placements based around the type of product or service being marketed and the types of audiences brands want to engage with.

Tokyo's retail landscape is as varied as its neighbourhoods, allowing advertisers to choose environments according to the audiences they want to reach. Ginza is relevant to luxury and premium brands, while Shibuya attracts younger, fashion-conscious consumers. 

Harajuku and Omotesando offer opportunities for lifestyle and fashion campaigns, while destinations such as Tokyo Solamachi and Sunshine City provide access to large retail and leisure audiences.