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The Future of Out-of-Home Advertising: Trends to Watch in 2024
The landscape of out-of-home (OOH) advertising is evolving, and 2024 is shaping up to be a pivotal year for the industry. As digital technologies and data-driven insights become increasingly prevalent, OOH continues to buck the trend of other traditional media, showing resilience and adaptability.
OOH vs DOOH Meaning - What is the difference?
In the realm of outdoor advertising, we see the terms OOH and DOOH regularly. They each have their own unique set of differences, benefits and challenges, but what are they and how does it affect an overall marketing strategy?
What is OOH advertising? Definitions and meanings.
OOH advertising has deep historical roots with evidence suggesting the Ancient Egyptians used tall stone obelisks to publicise laws and treaties. Whilst most modes of advertising have changed over the years, OOH advertising remains a relevant and effective medium today. But what exactly is OOH advertising? This article tells you everything you need to know.
Types of OOH Advertising and how they fit into your advertising strategy.
OOH advertising reaches 98% of the population at least once a week. It’s effective at reaching commuters, early risers, late-nighters, parents, drivers and shoppers; it can reach just about anyone. And when used as part of an overall advertising strategy, OOH advertising is synergistic and maximises impact. In this article, we explore the many different types of OOH advertising and unveil the ways in which they elevate your brand’s impact.
What is programmatic out-of-home advertising?
Programmatic out-of-home advertising is a rapidly growing method of advertising that is becoming a crucial tool for multi-channel marketers. With digital programmatic out-of-home (pDOOH) expenditure expected to increase to over 168 billion US dollars in 2024 (1) and the developing complexity of the advertising landscape, it’s evident that programmatic OOH is quickly becoming an integral part of advertising and marketing strategies. But what is it and how does it work? This article will tell you everything you need to know.
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